Maximize fundraising revenues through the development of innovative direct marketing campaigns for nationally recognized non-profit clients including Habitat for Humanity, The JED Foundation, and the Humane Society.

Led the organization through a period of exponential growth, more than doubling ticket sales, gala revenues, overall donations and fundraising. How? By successfully transitioning from the original Founder of 20 years, expanding the theatre's offerings to include a new comedy improv troupe, professional cabaret series, and theatre for young audiences, and implementing a robust multi-channel marketing program. This shift broadened the demographic reach, expanded our geographic footprint, and focused the board and staff on the important mission of exploring the human condition through inspired theatre and innovative artistry.Key accomplishments include:- Led 5-Year Strategic Plan development, including board restructuring and digitization of outdated manual systems to streamline finance, box office, and fundraising- Developed a new tiered donor and sponsor program, cultivation plan, and end of year giving campaign, increasing overall donations and underwriting by +153%- Initiated participation in the Colorado Theatre Guild Henry Awards, the most prestigious recognition given to theatres in Colorado, resulting in 36 nominations and 8 wins- Developed a new online brand and pivoted to virtual programming at the onset of COVID, and continued producing and offering full-scale performances and programming online throughout the pandemic, resulting in a Community Hero Award from the Town of Carbondale

Developed and implemented multi-channel digital marketing strategies for a worldwide portfolio of 14 luxury residence clubs, resorts and hotels.- Managed a team of agencies and employees to drive customer acquisition and retention for each property through Website Development, Search Engine Optimization, Pay Per Click, Remarketing, Banner Ads, Social Media and other digital channels- Over $14M in real estate sales directly attributed to digital channels which consistently ranked in Top 5 lead sources across all properties- Initiated tracking system and integrated all digital channels with Salesforce CRM to establish solid ROI analysis- Utilized various systems including Salesforce, Eloqua, Marchex, Asana, Drupal and WordPress

Provided flexible and creative administrative, marketing, and artistic solutions to help performing arts entities achieve success. Assisted for- and not-for-profit executives with digital marketing, event planning, scheduling, program writing and editing, strategic planning, and business development. Managed and coordinated the production of music, theater, and dance productions. Music directed and performed in over 20 productions for numerous local professional and community arts organizations including Theatre Aspen, Aspen Community Theatre, Aspen Fringe Festival, JGP, and the Snowmass Chapel.

Countries traveled include SE Asia - Thailand, Laos, Vietnam, Cambodia, Myanmar, Philippines, Borneo, Malaysia; Europe - Germany, Holland, Switzerland, Austria, France, England, Ireland, Italy; Central America - Costa Rica, Mexico; South America - Ecuador & Galapagos Islands. Also, 6-month road trip of Western U.S. and British Columbia.

Developed and implemented the digital strategy for an internationally recognized brand including web development and user interface design, ecommerce, digital marketing, database management, custom content development, writing, editing and web analytics.- Re-branded and re-developed the National Geographic Map Store resulting in annual revenue increase of more than 800%- Produced award-winning, innovative online mapping products for the National Geographic Society website- Increased visitor traffic by 450%

Established and managed a company that created an extensive interactive outdoor recreation database and website. Developed syndication agreement with America Online, Denver Post, and National Park Service. Negotiated sale of website to National Geographic Maps in 1998.