Christopher Cubba Email & Phone Number

Bethesda, Maryland, Us

A global marketing and loyalty technology company with omni-channel, ROI-driven, data-rich programs.

A leader in full spectrum digital engagement, PrizeLogic helps Fortune 100 brands, across industries, create consumer engagements and promotions that expand revenue while capturing key customer insights.• Built and currently lead the Customer Success (CSX) division, with responsibility for 5 direct reports, a full team of 29,. Establish a shared vision and goals for the team, partner with Sales to drive revenue growth, and serve on the Senior Leadership Team reporting directly to the CEO.• Led the reorganization of the Sales team into two distinct groups, New Business and Customer Success. Developed the new organizational structure, defined position competencies, established compensation plans and accountability metrics, reevaluated current employee fit, and hired top talent to support the new vision. • Responsible for all staffing decisions in the CSX group and any decisions related to existing clients. Collaborate with the CEO, CFO, and COO to balance financial necessities with operational needs and client promises. Allocate resources with an organizational priority on our top 10 client accounts, • Lead annual account planning and quarterly business reviews for all top tier clients. Conducted a strategic review of all clients to create a new multi-tiered model with optimized support structures at each tier.• Collaborated with the Solutions team to position and package a new Customer Data Platform (CDP) solution. Rolled out key sales materials and marketing collateral across the Sales and CSX organizations.

• Led the New York Sales team with responsibility for 5 direct reports and top-line revenue responsibilities for the East Coast region. Built annual sales strategies, tied compensation plans with office performance, and worked to drive corporate growth initiatives. Managed the full sales pipeline from lead generation to closing activities. • Hired and trained a Sales team that effectively closed projects with Fortune 100 brands and their agency partners. Over five years, expanded revenue and secured new logo wins with Capital One, American Express, PepsiCo, Subway, The Hershey Company, Johnson & Johnson, and The Walt Disney Company. • Navigated complex financial industry requirements governing the collection and storage of Personally Identifiable Information (PII) to close a multi-million dollar relationship with a key strategic account. Built the internal case to justify an investment in processes and new data system over the short and long term. This work helped to secure the new ISO27001 certification, built credibility, and opened the door to business with top financial companies.

• Served as the company’s first dedicated business development leader and created a range of foundational strategies, processes, and tools that catapulted the company forward and into sustained rapid growth. • Personally expanded revenue from zero before bringing in additional sales personnel. Closed major opportunities and managed the annual renewal process to build long-term client advocates. Worked closely with the technology group to develop viable products that were positioned to fill voids within the marketplace. • Leveraged a top-down strategy to land a major client account, which is still retained and has expanded and continues to grow.• Developed a sales strategy that built key partnerships with full service agencies as channel partners. This nontraditional approach sparked a highly accelerated period of revenue growth and new logo wins.

Us

A former startup in biometric financial transactions and personalized loyalty marketing, Pay By Touch offered a highly secure anti-identity theft platform, based on finger print scanning for biometric authentication. • Responsible for the evolution of product and marketing plans for the company’s SmartShop business, a proprietary software solution offering incentives based on the shopping habits of individual customers. • Contributed key expertise in segmentation, targeting, and analytics to the Strategy team. • Served as subject matter expert to support new business development within CPG and retail sector clients. Supported the development of a measurement system to prove program success and ROI for client ad spend. • Following the $60M acquisition of the S&H Solutions loyalty marketing company, worked to identify synergies, integrate systems, and establish sales strategies that would drive revenue across both organizations.

Livonia, Michigan, Us

Livonia, Michigan, Us

Burbank, Ca, Us

Bachelor Of Business Administration, Marketing

Hbx Credential Of Readiness (Core) Program