Tom Treanor Email & Phone Number

Bethesda, Maryland, Us

Lead the marketing strategy and execution for Snipp Interactive's loyalty and promotions solutions- Developed market-leading content to drive leads and awareness via search, social, events and PPC marketing- More than doubled organic site traffic, focusing on targeted keywords for organic search; significantly increased page 1 rankings for targeted keyword clusters- Cost-effectively more than doubled demo requests globally, including those from top tier prospects in target industries

Santa Clara, Ca, Us

Marketing advisor for AI-based Field Services Management startup with customers in the US, Asia and Europe

Boston, Ma, Us

Member of Forbes Communications Council - an invite-only community for senior-level executives in marketing, communications and public relations. Writer and contributor to Forbes.

Houston, Tx, Us

Advisor for Shopavize, a startup focused on providing a more personalized and curated shopping experience. Focusing on marketing, as well as product and operational support and guidance.

Mountain View, California, Us

Global CMO for Treasure Data, a fast-growing SaaS company in the quickly evolving CDP category. Treasure Data is part of Softbank's Vision Fund and provides a cutting-edge Enterprise Customer Data Platform (CDP) to leading companies such as AB Inbev, Penske Media, Black & Decker, Dentsu, Wish and Subaru. As CMO, Tom is responsible for the global marketing strategy from "brand to demand" and for scaling the organization and pipeline to fuel sales growth. Responsibilities include:- Demand Generation: Hands-on leader for events and digital acquisition strategies (including PPC, SEO, retargeting, ABX/ABM, intent, social advertising and email marketing/nurturing)- Awareness: Drove content and PR strategy resulting in #1 share of voice for consecutive quarters in crowded category; played key role in AR strategy resulting in two new Forrester Wave placements (from zero to Strong Performer); served as top company thought leader through bylines, public speaking appearances and press interviews; launched first major Treasure Data Event (Digital Shift) including thought leaders, customers, partners and C-level participants- Customer and Partner Marketing: Implemented online customer review strategy resulting in “leader” status on key review sites including Trustradius and G2; spearhead improved customer case study process; grew customer and partner participation in marketing campaigns, speaking engagements and press mentions- Product Marketing / Analyst Relations: Led PMM, AR and Competitive Intelligence teams with major wins in analyst reports from IDC, Forrester and Gartner- Sales Development: Managed and grew sales development (SDR) team, which served as a key intersection point with sales and key growth driver- Martech Strategy: Oversaw a best-of breed martech strategy- Brand: Led two major rebrands, including one on a tight timeline after separation from Arm Inc.; spearheaded acquisition of CDP.com, a category-defining URL and key industry information portal

Mountain View, California, Us

Head of Marketing for fast-growing Treasure Data business within Arm Ltd. Treasure Data is a SaaS company that was acquired in 2018 by Arm- Drove regional and vertical campaign strategies; build a global marketing organization- Grew awareness and deliver qualified leads to support a high growth SaaS business- Launched ABM program targeting key accounts in three primary verticals- Helped drive an AR strategy including onboarding a new AR agency; Successfully secured inclusion in two Forrester Wave reports and in the primary Gartner CDP category report- Built an EMEA marketing team, growing it into a significant contributor to the business- Managed a high-performing sales development team, working closely with sales and sales operations on process, metrics and issue resolution- Helped build Asia market including speaking engagements, press interviews, partner development and prospecting calls- Promoted to Senior Director (8/2019), then Vice President (3/2020)

Mountain View, California, Us

Brought into Arm to develop the go-forward marketing strategy for the Treasure Data startup after its acquisition by Arm Ltd. in July 2018. In addition, provided content marketing strategy and execution for Arm Ltd.

Seattle, Wa, Us

As part of the AWS Partner Advisory Council, rovide feedback on experience and priorities with AWS Partner Marketing. Provide input into future plans to allow the program to deliver more value to AWS and the partner organizations.

Seattle, Wa, Us

Drove expansion beyond company’s core website analytics/benchmarking products into the digital marketing/SEO software space.- Launched several products for the Alexa product suite including Audience Overlap Tool, Competitor Keyword Matrix, Competitor Backlink Checker, Buyer Keywords Tool, and Keyword Clusters- Successfully launched an Agency offering for the company's most demanding customers- Awarded the Customer Obsession Award in September 2016 by Alexa leadership after launching my first major product successfully and to highly positive reviews- Defined an R&D strategy that balanced need for unique, long term initiatives and near-term product innovations. Worked closely with data science team to define, prototype and develop new products- Managed product development from ideation to launch within an Agile framework

San Diego, California, Us

Built a global team to drive the content, social, web and SEO strategies for Wrike, a leading SaaS collaboration software company, which has since been acquired by Citrix- Implemented a content marketing engine to predictably deliver high-quality content in multiple languages including infographics, videos, blog posts, Slideshares, guest posts, white papers, case studies and emails- Drove significant growth in trials and MQLs (in addition to growing organic/referral traffic over 5x)- Created three surveys (Work Management, Mobile Productivity and Marketing Work Management) garnering significant industry interest and press attention- Developed a Marketing Project Management course distributed by MarketingProfs

San Francisco, California, Us

As Head of Digital Marketing, drove:- Keyword and SEO strategy for Meltwater's 12 international websites (using Moz, SEMRush and other tools)- Lead nurturing and email marketing for the company (using Marketo marketing automation)- Conversion rate optimization (CRO) and A/B testing (using tools such as Optimizely)- The Inbound Lead processes from initial contact to distribution to sales globally

Providing Social Media Marketing, Content Marketing and Search Engine Optimization consulting for companies of all sizes. - Developed SEO, keyword and content strategies to help them rank in search- Built social profiles and incubated social media strategies to drive social follower growth- Optimized or built websites to support marketing strategies- Implemented PPC and paid social strategies to boost growth- Set up analytics to track progress and to monitor campaigns and conversions

San Francisco, Ca, Us

Mastering Social Media: 3 Essential Tools:- Learn about three important Social Media Tools for both B2B and B2C companies- Master efficient strategies and techniques for using LinkedIn, Facebook and Twitter to drive business leads, grow community and to expand company awareness- Learn how to strategically evaluate new social media tools for use in your company (whether your a community manager, executive or VP of Marketing)- Learn how to evaluate the social media strategies of your own company and competitors

Houston, Texas, Us

Led several highly strategic efforts to drive new business for the Enterprise side of the Personal Systems Group:- Healthcare Vertical, Strategy Lead: Played key role in launch of new healthcare vertical, including working with strategic partners- Factory Express Program, WW Marketing Manager: Provided global leadership for a $50M services business focused on enterprise customers.- Innovation Program Office, Innovation Team Leader - business plan selected and green-lighted for market feasibility phase by EVP of the division

Houston, Texas, Us

Led Sales Productivity team focused on implementing sales support solutions for, and measuring the sales productivity of, the enterprise sales force.- Responsible for Sales Support Centers in India and Mexico with 75 employees. - Provided leadership for Sales Productivity survey targeting global enterprise sales force.

Houston, Texas, Us

Drove development of yearly strategic plan for eBusiness, Sales Operations and Customer Operations organization.- Launched and managed balanced scorecard to measure progress against strategic goals.- Led business process off-shoring project for organization's six divisions.

Houston, Texas, Us

Senior program manager for Executive Committee sponsored projects:- Head of the PMO for EMEA portion of a company-wide sales for transformation- Head of program office for an HP proprietary process improvement program- Program manager for a high visibility cross-business go-to-market metrics definition and measurement project.

Neuilly-Sur-Seine, Fr

Project manager and consultant for Corporate and Operations Strategy practice focused on High Technology clients and projects.- Projects included CRM product positioning, online education product launch strategy, international call center strategy, process improvement methodology development and eCommerce website strategy for large Fortune 500 clients.

Mclean, Va, Us

Built go-to-market plan and model for new Lucent Technologies IP telephony product

Newark, California, Us

Led telecom sales efforts for Shin-Etsu Polymer America; opened Atlanta sales office (which became future headquarter)

San Diego - Us | Tokyo - Jp, Us

Marketing coordinator for Sony's computer peripherals organization

Mba, Entrepreneurship, Marketing & Finance

Ma, International Studies

Ba, Economics