Tom Treanor

Tom Treanor Email and Phone Number

CMO of Snipp Interactive / Marketing and AI Startup Advisor @ Snipp Interactive
Washington, D.C., United States
Tom Treanor's Location
Burlingame, California, United States, United States
Tom Treanor's Contact Details
About Tom Treanor

Accomplished Marketing Executive with 15+ years of experience accelerating pipeline and brand awareness growth for B2B companies in crowded industries. Builder of high-performing teams working closely with sales, customer success and product team to drive company growth. As the CMO at Snipp Interactive, significantly increased new business pipeline and sales for the company’s loyalty and promotions solutions with clients including Nestle, Starbucks, Beam Suntory, Kimberly-Clark, Kellogg’s, IAMS, Spencers & Liquid Death. As CMO for Treasure Data, he helped the company grow to well over $100M ARR and positioned them as the top independent Enterprise Customer Data Platform (CDP) against competitors like Salesforce, Adobe and Oracle.He has previous leadership roles at Wrike, a leading project management and collaboration software solution (acquired by Vista Venture Partners and eventually, Citrix), at Meltwater, a leading PR and media monitoring platform (now public). Prior to this he ran an independent marketing agency for three years prior and has a broad base of experience in other functions and industries, including product strategy and product development at Amazon (Alexa Internet), high tech and consulting experience with HP, PwC Consulting, Booz Allen and Sony Electronics. He holds an MBA from the Wharton School of Business, a Master of Arts in International Studies from UPenn and a BA in Economics from UCLA.

Tom Treanor's Current Company Details
Snipp Interactive

Snipp Interactive

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CMO of Snipp Interactive / Marketing and AI Startup Advisor
Washington, D.C., United States
Website:
snipp.com
Tom Treanor Work Experience Details
  • Snipp Interactive
    Chief Marketing Officer
    Snipp Interactive Jul 2022 - Present
    Bethesda, Maryland, Us
    Lead the marketing strategy and execution for Snipp Interactive's loyalty and promotions solutions- Developed market-leading content to drive leads and awareness via search, social, events and PPC marketing- More than doubled organic site traffic, focusing on targeted keywords for organic search; significantly increased page 1 rankings for targeted keyword clusters- Cost-effectively more than doubled demo requests globally, including those from top tier prospects in target industries
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  • Sensfix
    Marketing Advisor
    Sensfix May 2023 - Present
    Santa Clara, Ca, Us
    Marketing advisor for AI-based Field Services Management startup with customers in the US, Asia and Europe
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  • Forbes Communications Council
    Forbes Council Member & Contributor
    Forbes Communications Council Apr 2020 - Present
    Boston, Ma, Us
    Member of Forbes Communications Council - an invite-only community for senior-level executives in marketing, communications and public relations. Writer and contributor to Forbes.
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  • Shopavize
    Member, Board Of Advisors
    Shopavize Feb 2020 - Jan 2023
    Houston, Tx, Us
    Advisor for Shopavize, a startup focused on providing a more personalized and curated shopping experience. Focusing on marketing, as well as product and operational support and guidance.
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  • Treasure Data
    Chief Marketing Officer
    Treasure Data Aug 2020 - Jul 2022
    Mountain View, California, Us
    Global CMO for Treasure Data, a fast-growing SaaS company in the quickly evolving CDP category. Treasure Data is part of Softbank's Vision Fund and provides a cutting-edge Enterprise Customer Data Platform (CDP) to leading companies such as AB Inbev, Penske Media, Black & Decker, Dentsu, Wish and Subaru. As CMO, Tom is responsible for the global marketing strategy from "brand to demand" and for scaling the organization and pipeline to fuel sales growth. Responsibilities include:- Demand Generation: Hands-on leader for events and digital acquisition strategies (including PPC, SEO, retargeting, ABX/ABM, intent, social advertising and email marketing/nurturing)- Awareness: Drove content and PR strategy resulting in #1 share of voice for consecutive quarters in crowded category; played key role in AR strategy resulting in two new Forrester Wave placements (from zero to Strong Performer); served as top company thought leader through bylines, public speaking appearances and press interviews; launched first major Treasure Data Event (Digital Shift) including thought leaders, customers, partners and C-level participants- Customer and Partner Marketing: Implemented online customer review strategy resulting in “leader” status on key review sites including Trustradius and G2; spearhead improved customer case study process; grew customer and partner participation in marketing campaigns, speaking engagements and press mentions- Product Marketing / Analyst Relations: Led PMM, AR and Competitive Intelligence teams with major wins in analyst reports from IDC, Forrester and Gartner- Sales Development: Managed and grew sales development (SDR) team, which served as a key intersection point with sales and key growth driver- Martech Strategy: Oversaw a best-of breed martech strategy- Brand: Led two major rebrands, including one on a tight timeline after separation from Arm Inc.; spearheaded acquisition of CDP.com, a category-defining URL and key industry information portal
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  • Treasure Data
    Vp, Head Of Marketing, Treasure Data Business Group, Arm Inc.
    Treasure Data Nov 2018 - Aug 2020
    Mountain View, California, Us
    Head of Marketing for fast-growing Treasure Data business within Arm Ltd. Treasure Data is a SaaS company that was acquired in 2018 by Arm- Drove regional and vertical campaign strategies; build a global marketing organization- Grew awareness and deliver qualified leads to support a high growth SaaS business- Launched ABM program targeting key accounts in three primary verticals- Helped drive an AR strategy including onboarding a new AR agency; Successfully secured inclusion in two Forrester Wave reports and in the primary Gartner CDP category report- Built an EMEA marketing team, growing it into a significant contributor to the business- Managed a high-performing sales development team, working closely with sales and sales operations on process, metrics and issue resolution- Helped build Asia market including speaking engagements, press interviews, partner development and prospecting calls- Promoted to Senior Director (8/2019), then Vice President (3/2020)
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  • Treasure Data
    Director Of Marketing, Arm Inc. And Treasure Data
    Treasure Data Jul 2018 - Nov 2018
    Mountain View, California, Us
    Brought into Arm to develop the go-forward marketing strategy for the Treasure Data startup after its acquisition by Arm Ltd. in July 2018. In addition, provided content marketing strategy and execution for Arm Ltd.
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  • Amazon Web Services (Aws)
    Aws Partner Marketing Advisory Council
    Amazon Web Services (Aws) Dec 2021 - Jun 2022
    Seattle, Wa, Us
    As part of the AWS Partner Advisory Council, rovide feedback on experience and priorities with AWS Partner Marketing. Provide input into future plans to allow the program to deliver more value to AWS and the partner organizations.
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  • Amazon
    Senior Product Manager, Alexa Internet
    Amazon Apr 2016 - Jul 2018
    Seattle, Wa, Us
    Drove expansion beyond company’s core website analytics/benchmarking products into the digital marketing/SEO software space.- Launched several products for the Alexa product suite including Audience Overlap Tool, Competitor Keyword Matrix, Competitor Backlink Checker, Buyer Keywords Tool, and Keyword Clusters- Successfully launched an Agency offering for the company's most demanding customers- Awarded the Customer Obsession Award in September 2016 by Alexa leadership after launching my first major product successfully and to highly positive reviews- Defined an R&D strategy that balanced need for unique, long term initiatives and near-term product innovations. Worked closely with data science team to define, prototype and develop new products- Managed product development from ideation to launch within an Agile framework
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  • Wrike
    Director Of Content, Social, Seo And Web
    Wrike May 2014 - Apr 2016
    San Diego, California, Us
    Built a global team to drive the content, social, web and SEO strategies for Wrike, a leading SaaS collaboration software company, which has since been acquired by Citrix- Implemented a content marketing engine to predictably deliver high-quality content in multiple languages including infographics, videos, blog posts, Slideshares, guest posts, white papers, case studies and emails- Drove significant growth in trials and MQLs (in addition to growing organic/referral traffic over 5x)- Created three surveys (Work Management, Mobile Productivity and Marketing Work Management) garnering significant industry interest and press attention- Developed a Marketing Project Management course distributed by MarketingProfs
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  • Meltwater Group
    Head Of Digital Marketing
    Meltwater Group Jul 2013 - May 2014
    San Francisco, California, Us
    As Head of Digital Marketing, drove:- Keyword and SEO strategy for Meltwater's 12 international websites (using Moz, SEMRush and other tools)- Lead nurturing and email marketing for the company (using Marketo marketing automation)- Conversion rate optimization (CRO) and A/B testing (using tools such as Optimizely)- The Inbound Lead processes from initial contact to distribution to sales globally
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  • Right Mix Marketing - Marketing Agency
    President / Founder
    Right Mix Marketing - Marketing Agency Apr 2010 - Jul 2013
    Providing Social Media Marketing, Content Marketing and Search Engine Optimization consulting for companies of all sizes. - Developed SEO, keyword and content strategies to help them rank in search- Built social profiles and incubated social media strategies to drive social follower growth- Optimized or built websites to support marketing strategies- Implemented PPC and paid social strategies to boost growth- Set up analytics to track progress and to monitor campaigns and conversions
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  • San Francisco State University
    Social Media Marketing Instructor
    San Francisco State University Nov 2011 - Mar 2013
    San Francisco, Ca, Us
    Mastering Social Media: 3 Essential Tools:- Learn about three important Social Media Tools for both B2B and B2C companies- Master efficient strategies and techniques for using LinkedIn, Facebook and Twitter to drive business leads, grow community and to expand company awareness- Learn how to strategically evaluate new social media tools for use in your company (whether your a community manager, executive or VP of Marketing)- Learn how to evaluate the social media strategies of your own company and competitors
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  • Hewlett-Packard
    Ww Commercial Volume Sales, Marketing Manager
    Hewlett-Packard Aug 2006 - Mar 2010
    Houston, Texas, Us
    Led several highly strategic efforts to drive new business for the Enterprise side of the Personal Systems Group:- Healthcare Vertical, Strategy Lead: Played key role in launch of new healthcare vertical, including working with strategic partners- Factory Express Program, WW Marketing Manager: Provided global leadership for a $50M services business focused on enterprise customers.- Innovation Program Office, Innovation Team Leader - business plan selected and green-lighted for market feasibility phase by EVP of the division
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  • Hewlett-Packard
    Sales Operations, Sales Productivity Manager
    Hewlett-Packard Nov 2005 - Aug 2006
    Houston, Texas, Us
    Led Sales Productivity team focused on implementing sales support solutions for, and measuring the sales productivity of, the enterprise sales force.- Responsible for Sales Support Centers in India and Mexico with 75 employees. - Provided leadership for Sales Productivity survey targeting global enterprise sales force.
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  • Hewlett-Packard
    Strategy And Planning Manager
    Hewlett-Packard May 2004 - Nov 2005
    Houston, Texas, Us
    Drove development of yearly strategic plan for eBusiness, Sales Operations and Customer Operations organization.- Launched and managed balanced scorecard to measure progress against strategic goals.- Led business process off-shoring project for organization's six divisions.
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  • Hewlett-Packard
    Strategic Change Office, Program Manager / Pmo Lead
    Hewlett-Packard Oct 2002 - May 2004
    Houston, Texas, Us
    Senior program manager for Executive Committee sponsored projects:- Head of the PMO for EMEA portion of a company-wide sales for transformation- Head of program office for an HP proprietary process improvement program- Program manager for a high visibility cross-business go-to-market metrics definition and measurement project.
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  • Pwc Consulting
    Principal Consultant
    Pwc Consulting Oct 1999 - Oct 2002
    Neuilly-Sur-Seine, Fr
    Project manager and consultant for Corporate and Operations Strategy practice focused on High Technology clients and projects.- Projects included CRM product positioning, online education product launch strategy, international call center strategy, process improvement methodology development and eCommerce website strategy for large Fortune 500 clients.
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  • Booz Allen Hamilton
    Summer Associate
    Booz Allen Hamilton Jun 1998 - Aug 1998
    Mclean, Va, Us
    Built go-to-market plan and model for new Lucent Technologies IP telephony product
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  • Shin-Etsu Polymer America
    Technical Sales Manager
    Shin-Etsu Polymer America Apr 1995 - Apr 1997
    Newark, California, Us
    Led telecom sales efforts for Shin-Etsu Polymer America; opened Atlanta sales office (which became future headquarter)
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  • Sony Electronics
    Marketing Coordinator
    Sony Electronics Apr 1994 - Apr 1995
    San Diego - Us | Tokyo - Jp, Us
    Marketing coordinator for Sony's computer peripherals organization
    View

Tom Treanor Education Details

  • The Wharton School
    The Wharton School
    Marketing & Finance
  • University Of Pennsylvania
    University Of Pennsylvania
    International Studies
  • Ucla
    Ucla
    Economics

Frequently Asked Questions about Tom Treanor

What company does Tom Treanor work for?

Tom Treanor works for Snipp Interactive

What is Tom Treanor's role at the current company?

Tom Treanor's current role is CMO of Snipp Interactive / Marketing and AI Startup Advisor.

What is Tom Treanor's email address?

Tom Treanor's email address is to****@****ing.com

What is Tom Treanor's direct phone number?

Tom Treanor's direct phone number is +141576*****

What schools did Tom Treanor attend?

Tom Treanor attended The Wharton School, University Of Pennsylvania, Ucla.

Who are Tom Treanor's colleagues?

Tom Treanor's colleagues are Heather Decato, Aya Kabbara, Daniel Menezes, Wayne Weng, Binu Jacob Scaria, Mikołaj Zalewski, Iuliia Stepien.

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