Voyage Pictures is a creative production team trusted by clients to tell their unique stories in a masterful way. We aim to make the world a better place by telling stories that move people—to feel, to act, to change. As a Video Strategist, I am the first line of communication for our clients. I develop video strategies that are results-driven. Working closely with the creative and production teams, I ensure high-quality, ROI-driven and on-time delivery. Stories that motivate. Stories that work.

The Gilmore Keyboard Festival is an internationally known 3-week biennial music festival that draws tens of thousands of attendees and brings millions of dollars into the community. I led development of the organization’s marketing and global communication strategy for the 2018 event, with complete responsibility for ensuring successful spend and ROIs on advertising, PR efforts, and social media plans along with the development of valuable sponsorships and advertising partnerships. • Managed a $500K marketing budget, supervising a 7-person staff for the festival• Exploded audience engagement and ignited interest and knowledge of the three-week festival, drawing attendees from around the world• Developed high-engagement content for social media and traditional advertising campaigns increasing overall viewership by 50% including increasing live stream viewership, international viewership and social media followers• Increased partnership/patron account ticket sales; developed valuable custom trade agreements to lower advertising costs by up to 30%• Identified and secured a partnership with a local arts magazine (ReVue) securing advertising for a new market and increasing concert review articles by 400%

Directed sales, marketing, and public relations strategy, execution and performance for a full-service film and video production company and marketing campaign strategists, winner of more than 100 national awards, serving healthcare systems and Fortune 500 manufacturing companies. Led establishment of the second location in Grand Rapids.• Managed 12-member staff, including producers, writers, editors, videographers, account managers, and assistants • Responsible for $14M+ in client sales during company tenure• Co-led significant company merger, integrating a large post-production company into LPI’s offerings and operations• Significantly accelerated sales driving increased revenue of 50% within the first year• Played a lead role in architecting the re-branding of company and core capabilities • Introduced new initiative for the company for online viewing of project progress by clients, greatly cutting down client travel time, saving time and increasing overall productivity by 50%• Expanded sales efforts to three new territories, gaining new clients via cold calling, networking, email strategies• Organized sale of nonprofitable software creation department, realigning corporate goals, focused on core revenue-generating work like video production • Reduced low revenue-generating employees, replacing with hired freelancers as necessary, saving 33% in expense

Drove volunteer board to excellence.

Directed the sales and marketing strategy and campaign initiatives of pre-recorded music for the Midwest, identifying markets, creating marketing campaigns and providing consistent customer and revenue growth.• Tripled the region’s customer base, delivering $1M in sales the first year.• Developed custom co-op advertising campaigns increasing sales by 15% the first year

Regional sales and marketing support for record label; later national radio promotion campaigns.