Marketing DirectorJan 2013 - Jan 2024 (11 yrs 1 mo)Working closely with the CEO and executive team, I’ve been instrumental in establishing the Olivio brand within a competitive market. I lead branding, marketing, and business development efforts, while supporting product development, vendor relations, and operational performance.Marketing Strategy: Directing full-scope marketing plans from strategy brief to execution, focusing on brand visibility, engagement, and continuity. Overseeing omnichannel campaigns tailored for grocery retail, including in-store displays, digital, TV, radio, print, and PR.Financial Management: Overseeing the marketing budget, including reconciliation, revenue forecasting, and reporting, with a strong understanding of P&Ls and balance sheets to ensure efficient resource use aligned with business goals.Market Research & Data Analysis: Leveraging IRI, Nielsen, and other syndicated data to assess market trends, consumer behavior, and competition. Developed a KPI-driven system to evaluate marketing impact and guide strategic adjustments.Product Development: Applying data insights for product features, gap analysis, pricing, and enhancements to improve market alignment and competitiveness.Packaging Redesign and Implementation: Managed multiple packaging transitions, overseeing supplier selection, cost analysis, negotiation, and launch execution to ensure alignment with brand standards and market demands.Go-to-Market Launch: Creating adaptable product launch plans, leading P&L analysis, pricing, and product positioning to streamline campaign timelines and market entry.Sales Management: Collaborating with sales teams to develop trade strategies supporting each product line's visibility and customer engagement.

After graduating from university, joined a growing company and played a strategic role in establishing Olivio in a competitive market. Built numerous new promotional programs before being promoted to the director level in 2013.