I humanize brands. Enabling them to connect more effectively with their audience, and achieve sustained growth. Through the creation and implementation of purpose led brand strategies, the conceptualisation of creative solutions to rational problems, I produce platforms on which meaningful action and effective communication can be built, and the craft stories that create brand loyalists. My experience has been broad, but regardless of the brief or the output, my focus is always to achieve and ideally surpass the commercial objectives of the brands I partner with. Some of my proudest achievements include;Achieving 3x of projected sales following a product launch campaign for an international nutrition brand - www.talu.agency/projects/uniquely-you Generating unprecedented engagement and awareness for the RLPA & The Players Champion awards via a series of integrated campaigns with the NRL & Channel - www.talu.agency/projects/where-respect-meets-rivalry Supporting prop-tech startup Property Services 360 to achieve 10x Growth in 3-years by developing, implementing and iterating their brand strategy and crafting campaigns and content - www.talu.agency/projects/weve-got-this Creating a brand platform and campaign for UK University NTU’s Art & Design School that surpassed previous in-market performance and increased enrolments for 2024 - www.talu.agency/projects/make-itI love to explore the space between business and creativity, where rationality meets magic, and problems are solved through a combination of strategic thinging and inginutity.Working in this way allows me to tap into both spheres, and create solutions that get buy-in from the boardroom, perform in the marketplace and achieve sustained organizational and brand growth.Brand growth is non-formulaic. There are many levers to pull and ways in which to pull them. My ability to understand commercial objectives and generate strategic creative solutions that encompass the landscape, marketplace, audience and marketing channels is my superpower. Ensuring that growth is not only achieved, but sustained.If money wasn’t a thing, I would still do what I do. The challenge that commercial creativity presents is one that excites me each and every day. Art is great, but it is subjective. There is no pass or fail criteria - so the stakes are low. As a former professional athlete, I am not only used to playing high-stakes games, but I crave it. Commercial creativity allows me to scratch that itch and more often than not, I win.