Alex Sherer Email & Phone Number

Redwood City, Ca, Us

- Serve as POC to ad-networks and SSP partners- Lead as subject matter expert in mobile in-app ad monetization- Execute day-to-day yield optimization techniques across all monetization partners to maximize ad revenue- Build and maintain relationships with producers, QA, Engineering, and BI teams to influence adoption and provide weekly reporting- Create new and manage existing relationships with ad-tech partners from on-boarding to post-integration- Experience in game library and mobile gaming industry to discover new ad revenue growth opportunities- Test additional demand sources and analyze performance pre and post-integration- Reverse-engineer competitive products and applications to identify emerging opportunities- Help create and present ad monetization strategies to c-suite and creative leaders- Support finance on monthly and quarterly close-outs

Los Angeles, Ca, Us

- Assist with the daily operational activities including ad network partner management, quality control, and yield optimization for GSN Games- Bring successful business practices of GSN Games Ad Monetization (Ad SDK integration, open-bidding networks, standard waterfall management, etc.) to mobile titles under the Sony Pictures Television brand- Routinely analyze data and traffic buyers, inventory management for peak digital advertising revenue outcomes- Own network partner relationships, including negotiating deals and resolving technical issues- Collaborate with various studios and product teams to recommend new ad placements and format options- Monitor ads for quality and brand safety, eliminating any undesirable ads to ensure players have the best experience- Facilitate the scheduling, production, implementation, optimization and reporting of online advertising campaigns from insertion order to completion

Redwood City, Ca, Us

- Provided global technical expertise across 8 different zones to game teams, central teams, and external partners, in support of ad integrations across dozens of mobile, console, and web products, each with its own unique design, code, and game engine.- Developed efficient and thorough Compliance protocols to address ever-changing landscape of user data and privacy, both industry standards (iOS 14, app-ads.txt, Open Measurement, etc) and regulatory mandates (GDPR, CCPA/CPRA, LGPD, COPPA, etc.)- Created ad implementation workflow processes and facilitated operational improvements by pioneering integration and tracking documentation- Maintained close and personal relationships with external partners, to yield stable, scalable, and successful ad integration solutions for Studios - Coordinated remote AdTech QA teams to consistently iterate and improve; toolsets, testing procedures, streamlined training materials, and 'cleaner, clearer, more actionable data', to deliver best-in-class service

Burbank, Ca, Us

- Worked within Mobile Submissions Team to publish digital content to various First Parties on behalf of; Disney Interactive, Disney Publishing Worldwide, Disney Parks, and all subsidiaries of The Walt Disney Company- Handled initial vetting, test-piloting, and assessing of any new and applicable; APIs, software, firmware, hardware, storefronts, and business models- As Subject Matter Expert, worked daily with; Developers, Production, QA, Marketing, Accounts, Legal, Privacy, Guest Experience and Security to ensure all apps published were compliant with internal standards, brand guidelines, privacy standards, and security requirements, as well as any additional expectations of First Parties

Burbank, Ca, Us

As a stretch goal (in addition to my existing role as Mobile Tech Analyst) I was tasked to assist my leadership and manage the following high profile internal projects;- Mirage: A mobile and peripheral based AR Star Wars product built in partnership with Lenovo- Mickey Mouse Adventure: A Google Assistant app that allowed guests to 'choose their own adventure' and engage with Disney characters using their phones and smart speakers.- Recommender : An engine used to serve recommended video content that was tied to an internal metadata/asset management tool- MGraph: A metadata management [internal] tool that allowed better querying, storage, and access to assets

Burbank, Ca, Us

- Tested the quality, functionality, certification, and localization of mobile apps and games- Coordinated directly with game teams and leadership to not only identify issues, but to research and solve problems before they would arise (which lead to the creation of the Mobile Tech Analyst role)

Santa Monica, California, Us

- As a result of my exceptional performance within the call center, I was promoted to provide high profile (i.e. now publicly visible) customer support- Engaged European Region customers cross platform (tying previous support tickets to new social media interactions) to document and resolve technical issues

Santa Monica, California, Us

- Provided phone and email support for the entire company catalog, across all platforms- Identified by my management for my advanced level of support and ability to de-escalate aggressive or hostile customers, I was assigned follow up correspondence with customers who had filed complaints against the company with the Better Business Bureau