Dan Murphy Email & Phone Number

Southwest Michigan

Not gainfully employed for the first time in four decades, and using that time for self improvement. Honing my skills as a fence painter, dog walker, beach aficionado, occasional bartender, mediocre golfer and stress reduction expert.Duties include (but are not limited to) making coffee every morning, mowing the lawn (as needed), doubling my time at the gym, enjoying Sundays, reading more (still working on that), and scheduling absolutely zero meetings.The results have been a substantial increase in engagement with Lake Michigan and a significant redirection of personal KPIs.

Milwaukee, Wi

Write 1,500-word features and 150-word bar reviews. Topics include Milwaukee's film scene, bar reviews, and health tips. Contribute the weekly Brew City blog about beer in Milwaukee.

Greater Chicago Area

Enthusiastically guided (and collaborated with) a talented creative team that took the Life Fitness brand in an exciting new direction. I served as the lead director on several photo shoots, and worked with an outside agency to create amazing assets on a pair of larger shoots.Served as a brand filter for the internal digital team on website copy and images, social media copy, blog posts, and more.

Greater Chicago Area

Greater Chicago Area

Led Life Fitness into the brave new world of content marketing.Collaborated with marketing team members to concept and implement marketing assets the company hadn't really done before like e-books, detailed case studies and digital infographics. Increased web traffic by resurrecting long dormant blogs for Life Fitness and Hammer Strength. Created engaging social posts and imagery to further the content marketing efforts.Teamed up with a senior designer to create 50-page brand guidelines for both Life Fitness and Hammer Strength based on extensive research done by an outside agency. The meticulous level of brand work was the first of its kind done by Life Fitness.

Greater Chicago Area

Responsible for all web, catalog, sell sheet and promotional copy. Standardized the copy tone and style for Life Fitness and its brands.

SEO copy for dozens of pages during a complete website reconstruction for a company that helps high school athletes find the right college.

Milwaukee, Wi

Provided coverage of high school, college and professional sports. Game stories, features, and weekly focus articles.

Menomonee Falls, Wi

Wrote for a print and web marketing company. Print work included large catalogs and small mailing pieces. Web work included product descriptions, home page and landing page copy for SEO, banner ads, and email copy.