Building upon successes in CRM, expanded the team to encompass a portfolio of applications and integrations covering B2B and B2C customer interactions. Responsibilities included CRM (Salesforce), SIS (Jenzabar/Peoplesoft), LMS (Blackboard), marketing automation (Marketo), integration (Boomi), and related cloud applications. Oversaw significant expansion from 50 to ~500 internal Salesforce users, and grew a portfolio of Experience cloud sites with up to 50,000 annual users.

Started as a team of one and grew the department from the ground-up, handling all aspects of GIA's quickly evolving Salesforce environment. Implemented Service Cloud, Sales Cloud, CRM Analytics, and multiple Experience cloud sites. Use cases include both B2B (lab service clients) and B2C (education and alumni). Primary tools: Salesforce, Flow, Apex, Aura, LWC, Visualforce.

Spearheaded data services offering at a boutique Salesforce consulting firm, leading an agile team that provided value across data integration, data visualization, and data science pipelines. Architected Salesforce solutions to help clients break revenue records and enhance customer experience. Primary tools: Salesforce, SQL, SSIS, SSAS, CRM Analytics.

Led team composed of developers and analysts to support decision-making throughout the organization (3,000+ employees), across 10 countries in divisions including Operations, Finance, HR, and Marketing. Introduced Tableau as a tool for more effective data storytelling, focusing on the Senior Leadership teams with impactful and actionable narratives. Primary tools: Tableau, SQL, R, OBIEE, Excel.

Served as key contributor to company's global data warehouse and business intelligence rollout. Re-engineered inventory valuation process to improve accuracy and result in significant reduction in annual insurance premiums. Primary tools: SQL, R, OBIEE, Excel.

Developed data pipelines and web scraping tools to consolidate competitor and market data, and used that data to create executive reports on market share, sales velocity, and demand characteristics. Designed data architecture, ETL processes, report and application UI for global quality initiatives. Primary tools: SQL, R, Excel, Oracle Application Express.

Served as the primary internal resource for all sales, billing, and customer information. Additionally, helped to develop and manage the company's web billing and account management portal. Primary tools: SQL, Excel, SSRS, Crystal Reports.