Dadhich Patel Email & Phone Number

North Sydney, Nsw, Au

Canada

• Channel development & management - Responsible for developing, directing and executing Trade Marketing plans for all Everyday Brands (Tic Tac, FMC, Kinder) across all GDM and C&G channels• Sales Strategy – Develop, strategize and execute Sales Strategies for Everyday products to achieve annual revenue, market share, brand visibility and trade investment targets• Channel Strategy – Develop, strategize and execute Perfect Store Model, Pricing strategy, Sales Promotional plans and Point of Purchase strategy to promote Ferrero products across different customer platforms• New Product Launch – Plan and execute sales strategy across all parameters to successfully launch new products across all channels (including test launch studies)• Go To Market plan - Develop the GTM plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP) for New and existing products• Activity Calender - Develop yearly promotional calendar by session/channel by partnering with marketing teams to achieve brand KPI’s including increased brand loyalty and image within end consumers• Display tools – Develop display strategy by channel, develop and implement respective display tools and formats to generate increased consumption of everyday products• In-Store Activations & execution - Provide input for the development and execution in-store activations and POS• Commercial Management – Actively work with cross functional teams (Category, Supply chain, Demand Planning) to prove guidelines & direction for Business planning, Forecast Management and Stock Management

Toronto, Ontario, Canada

• Customer Management – Develop, Strategize and execute the business plans for Sobeys to achieve 30 million dollar net sales target• Sales Promotion – Developed strategic promotional plans to direct & implement promotional strategy to promote Ferrero’s products to end consumers• In-Store Activation – Develop activation programs to increase visibility, generate increased consumption and hence increase consumer loyalty and improved brand image• Go-to-Market strategy – Listed 7+ sku’s at Conventional, 8+ sku’s at Freshco executing best in class standards of Display, Pricing, Availability and Distribution criteria• New Product Launches – Launched Nutella BReady, Rocher Bars, Kinder Chocolate T16 across all banners at Sobeys and achieved incremental $2 million business• Business Development – Develop, Direct and execute short & long term plans by negotiating annual merchandising contracts, creating mutually beneficial trading terms, hence bringing additional business• Trade Investment Strategy - Develop robust promotional ROI & planning tools to implement channel specific trade investment tactics• Budget Management - Monitor and update the Sobeys business plan, including managing P&L by brand, Trade budgets, Deductions and Post Audits• Category Management – Use sound category management practices to proactively link consumer & shopper trends, key business drivers and incremental opportunities• Forecast Management – Actively work with supply chain, forecasting and business planning to achieve forecast accuracy, freshness and stock management KPI’s• Commercial Management – Actively manage payment & indebtedness by closely working with the finance team of Ferrero and Sobeys National head office teams• Cross Functional Partnership - Leverage Shopper Marketing, Channel Development and Category teams to develop and implement collaborative programs in alignment with brand and customer strategies

Toronto, Ontario, Canada

• New Business development, Sales Strategy development and Execution – o Develop channel specific sales and marketing strategy to maximize sales and consumer loyalty towards brandso Implement Xmas, Easter, Bingo and Visibility touchpoint program to promote Ferrero’s products and offering/services to maximum number of end consumerso Direct the development of customer presentations and promotional communication plans to execute seasonal/everyday promotions to increase brand loyalty o Plan, direct and execute CFO bookings in FDM & Impulse channel to achieve better sales vs last yearo Execute the listing base project to make sure distribution & planogramming targets are achievedo Achieve Brand objectives for distribution, pricing, display, shelving and new product launches (Berry, BF and KS Applaydu)o Develop strategic relationship with all customers to nurture a true business partnership with the desired outcome of increasing sales • Team management, Target development, Budget management and RTM planning – o Lead and manage a team of 12 Ferrero retail team memberso Set yearly sales targets of the team members and foster an environment via coaching & guidance to make them achieve the sameo Plan RTM to achieve coverage, frequency and mileage target• Budget management – o Manage yearly commercial to achieve respective net sales targets for given by Ferrero• Freshness management – o Execute Ferrero freshness & new destructions policy with all customers and help in managing markdown/destructions budgeto Manage and execute credit policy across conventional, discount and C&G customers

Toronto, Ontario, Canada

• Budget Management – prepare confec and spreads trade promo scorecards, identify accrual gaps and discuss opportunity to close trade financial gaps.• Data Analytics – leverage BI tools to identify session wise , category wise trade spend trends, promotional ROI’s.• Communication Flow Management - conduct monthly trade review meetings to present valuable trade insights and facilitate communication regarding trade guidelines.• Assist Sales finance team in yearly and monthly planning process by analyzing price books and long terms promotions for all customers and brands• Review EDLP rates, Markdowns in CGP software and cross check if off Invoice rates are getting accrued properly in the system

Toronto, Canada Area

• Strategic Business Planning - assist investment manager in developing framework for yearly trade promo planning process.• Trade Promo planning – prepare confec and spreads trade promo scorecards and identify accrual gaps. • Connect monthly with sales team to discuss and close trade financial gaps and assist them during monthly promo planning in SAP modules.• Communication Flow Management - conduct monthly trade review meetings to present valuable trade insights and facilitate communication regarding trade guidelines.• Cross functional partnership with sales and finance teams to facilitate effective implementation of deduction management process

India

• Trade Marketing - Prepare annual trade marketing plan for North India region & hence advise on new Marketing & Trade initiatives for target markets • Sales Promotions - Responsible for developing BTL strategies in partnership with Brand teams to execute sales promotional plans across all sales channels• Business Analytics – understand key category trends using Nielson Home scan data for product off takes, pricing / promotion impacts• New Product Launch - develop and execute channel wise new product launch plans having a focus on commercial viability and ROI • Budget Preparation and Fiscal Planning – brand wise, channel wise budget planning to drive incremental volume & gross sales vs target• Merchandising, In-Store Activations - recruit and manage external below the line agencies to develop and deliver brand promotional material on budget

India

• Strategic Business Planning – create / implement new strategies for Dairy & UHT category across Impulse and GDM channels to achieve topline / bottomline growth• Consultative Selling - recommend and execute customized retail strategies catered for each account • Development & Execution of promotional calendar, joint business plan, forecast volume and propose a budget to achieve targets• Develop Sales target & incentive plan for internal sales reps and customer sales reps• Identify Opportunities & Risks in order to provide recommendations to drive volume & profit • Establishing and Maintaining strong professional relationships with clients/customers • Presentation and negotiation of growth incentive plans, agreements & programs • Managing Trade Spend, with the focus on maximizing the use of spend at all accounts • Increase DADI of all brands & sku’s by planning & executing shopper marketing programs, trade engagement programs and trade shows• Managed a Team of 30+ distributors, 125+ SST’s, 1 CM, 4 Business Associates, 25 sales reps and merchandisers

India

• Category Analysis - Prepare category wise / channel wise sales trends report t0 provide actionable insights to sales team • Develop annual trade marketing plans for DANONE – BOP division for Fundooz products• Plan and execute promotional activities and sales events for assigned categories across channels • Support channel specific merchandising teams by recommending optimum range & space plans with facts from category and shopper data• Sales analytics - analyze Nielsen data on DADI (Display, Availability, Distribution, Index) matrix for Dairy and UHT category and suggest keys business drivers across category, channel and regions• Develop Marketing programs like BTL activations, Brand promotion campaigns, Visibility and Merchandising, Door to Door campaigns

India

• Develop and Execute marketing campaigns for Milk category that includes brand activations, retail visibility campaigns, events & exhibitions • Design and implement sales support materials such as customer presentations, market & competitive research presentations, sell sheets, and other POS items• Manage Vendor Partner and ensure all projects are completed seamlessly, on time, and on budget• Assist in New Product Launch by providing account actionable tools

Mba, Marketing And Sales, A+

Activities and Societies: Bronze Medalist (Held 3rd Rank in College in Academics)

Master Of Science (M.Sc.), Biotechnology, A

Activities and Societies: Debate & Elocation Portfolio Secretory

Bachelor Of Science (Bsc), Biotechnology, A+

Activities and Societies: Debate & Elocution Portfolio Secretory

Ssc,Hsc, General, A+