Daniel Di Tomaso Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois

Responsible for the application of data driven insights into the Spark planning, investment and measurement process.Designs and leads implementation of Measurement Frameworks and Plans that align to client's short and long term roadmaps.

Greater Chicago Area

Global analytic resource for US, Latin America and Europe for Intel's B2C and B2B digital marketing initiatives and team consumer research lead.Provide client marketing lead and agency tactical team with attitudinal and behavioral consumer insights that feed our optimization and strategic approach process.  Leverage syndicated data sources to provide key.

Greater Chicago Area

• Responsible for providing digital strategy and ad-hoc analytics for Philip Morris worldwide affiliates. Provided planning, implementation and execution of local and regional Database Marketing Programs. Delivered.
• Delivered a business intelligence tool that combines existing market and database knowledge to quantify opportunities for growth for individual brands in key target markets.
• Provided insightful feedback on existing marketing efforts from local and neighboring markets that helped grow database reactivation and consumer engagement.

Greater Chicago Area

• Responsible for providing consumer insights/analytics, research and digital strategy support. Contributed to strategic presentations that include profiling of consumers, creative briefs, heuristic analysis of digital.
• Collaborated in a cross agency proprietary study to define shopper archetypes for the US and Hispanic US market called Latino Shop. Responsibilities included leading and co-moderating consumer research, shop along.
• As part of the Digital Marketing and Strategy team, developed and sold a proposal to develop a Social Media platform for Allstate’s Hispanic Market.
• Collaborated with the new business team in developing the marketing strategy that lead to winning the business for the Sea World Orlando and Busch Gardens Tampa theme parks.
• Provided research and analytic support in defining a mobile user segmentation that was presented by our agency in multiple marketing conferences and which received great feedback and became the strategic spearhead for.
• Lead the relaunch of the agency’s Digital and Social Media strategy. Consolidated agency’s digital assets and defined a participation map with the objective to showcase our agency’s work, core values and talent to.

Greater Chicago Area

• Responsible for providing ad-hoc analytics for Philip Morris world wide affiliates. Provided planning, implementation and execution of local and regional Database Marketing Programs. Delivered marketing operations.
• Collaborated with the team that lead multi regional effort to bring all of Philip Morris affiliates in Latin America to consolidate their “stand alone” databases into a uniform proprietary platform;ArcLight Tool.
• Helped grow database reactivation and consumer engagement by providing insightful feedback of marketing efforts as well as initiatives and experiences from other neighbor markets.
• Collaborated in developing and delivering a Marketing Operations training program that allowed each Leo Burnett and Philip Morris affiliate to have trained resources to execute marketing initiatives and provide the.

Guatemala City And Central America

• Responsible for the management and growth of the Philip Morris, Land Rover, BMW accounts in Guatemala. Responsible for new product introduction, creative development and research.Accomplishments
• Participated with the creative and brand teams team that helped develop the product line expansion for a local cigarette brand for Philip Morris called Rubioso Weighted in the evaluation of focus group sessions and.
• Participated with the research and creative team to develop campaigns to help rotate stock of vehicles in both BMW and Land Rover show rooms
• Coordinated regional efforts to manage brand presence at sponsored concert tours for VISA for Latin artists

Guatemala City

• Responsible for providing support in database analytics, modeling and design in the Central American region for all agency affiliates and clients. Responsible for the implementation and execution of local and regional.
• Established the first in-house insights and analytics departments in the Central American region. Developed an analytic tool that processed multiple data warehouse sources and studied consumer transaction behavior for.
• Developed the first P&G One to One marketing communication infrastructure for teens in Central America “Generacion 180 Grados” which was supported by a radio show and a call center that served Guatemala and Costa Rica.
• Defined the logistics for the first centralized P&G regional program that guaranteed “product satisfaction or purchase refund”