Dahlia Farhat Email & Phone Number

Toronto, Ontario, Canada

- Planned, organized, and managed projects/campaigns- Supported in the creation and lead the layout and design of marketing and sales material, including sales enablement tools/collateral, print materials, email communications, digital advertisements, and landing pages- Provided detailed briefs to the graphic designer to develop supporting visuals/ website layouts- Collected and validated data to layer into unique selling propositions, value propositions, narratives and storytelling- Revamped Google Paid Search program (keyword generation, ad copy variants, and landing page development)- Implemented email marketing strategy (email copy, audience targeting, deployment, analytics, and reporting) to generate industry average open, click-through, and conversion rates - Further anchored market leader position by writing and researching sources for articles specific to the requirements of the content program, including necessary best practices, consumer research results, and pieces that reassure/boost the use of AutoTrader marketplace products and packages.- Supported customer education initiatives- Implemented social media marketing strategy, including LinkedIn advertising campaigns, organic posts, and sponsored content to reach and engage dealer audiences- Routinely communicated with vendors and partners, including agency contacts, and software/platform success managers.- Collaborated cross-functionally to conduct in-depth market research and present findings to colleagues within the team- Managed daily administrative tasks, including general oversight of marketing and communication trackers/calendars

- Created illustrative graphics for brochures, web adverts, social media posts, and email campaigns - Developed a portfolio of work to support the company's brand strategy- Came up with fresh creative ideas and concepts- Created layouts from scratch as needed, using Photoshop, Illustrator, and Canva- Managed and organized files ensuring safe storage

- Developed UI website mockups and prototypes utilizing Figma that clearly illustrate how the site functions and looks like- Designed graphic user interface elements, like menus, tabs and widgets- Created original graphic designs (images and tables)- Prepared and presented rough drafts to internal teams- Adhered to style standards on fonts, colours and images- Designed and developed social media posts

Toronto, Ontario, Canada

Toronto, Ontario, Canada

I was apart of the ShopeHERE program as an Ecommerce Coordinator. My roles and responsibilities include: - Managed the build of a Small business’ website- All small business will have different needs, so I took on/developed a relationship with each of my small business clients to ensure that I knew what they are looking for and to guide them in the right direction- Received small business contact intake and information from your lead- Scheduled the first call with the owner to review the intake form- Developed the skeleton of the Shopify website, leveraging the backend intake form, templates, and themes- Scheduled & reconnected with the small business to review the skeleton and walk through the checklist of next steps & timelines- Required to complete a minimum of 2-3 websites a week- Checked-in with your Team Lead- Updated and managed my Hubspot pipeline- Provided marketing support (Google, Facebook)

Toronto, Canada Area

The Digital Marketing internship I completed at Uponline Dental Marketing was a unique opportunity that allowed me to develop the essential skills and provided me with the hands-on experience necessary to excel in digital marketing. As a digital marketing intern, I gained a better understanding of the key areas of digital marketing including content marketing, search engine optimization (SEO), and website development. As an intern, I was regularly praised for my proactiveness at starting tasks, punctuality at finishing tasks, reliability, creativity when creating media content, high attention to detail, and quick adaption to fast-moving paces. My roles and responsibilities as a digital marketing intern for Uponline Dental Marketing include: • Created website design mock-ups, posters, and e-blasts for dental clients using Photoshop • Created pages for client websites using a template • Uploaded monthly and quarterly newsletters and articles to each client’s subscribers • Online marketing/ Website Reports: Conducted website reviews of potential clients • SEO Research• Made SEO related changes to websites• Monthly Report Preparation: Created SEO reports for each dental client and newsletter stats• Social Media Posts: Created monthly social media posts for our dental clients (using Canva) and scheduled them • Created Copy: Wrote monthly blogs for internal use, articles for client websites, articles for the monthly newsletter, and webpage content for new websites to be launched for clients.