Daisy Payne Email & Phone Number

United Kingdom

London, England, United Kingdom

Oxford, United Kingdom

Oxford, England, United Kingdom

Working on communications across all Global Canopy programmes: Trase, Trase Finance, TNFD, ENCORE and Forest 500

Oxford, United Kingdom

Oxford, United Kingdom

Guyana

During my consultancy my key achievements have been to assist the Tourism, Marketing, PR and community outreach teams in developing a communications, outreach and events plan. Increasing awareness of Iwokrama's mission on a local, national and international scale. Key responsibilities included:• Creating a two pronged communications strategy covering digital; Facebook, Instagram, Youtube, website articles and offline channels; print, radio, television and public events.• Managing Iwokrama’s social media channels: Facebook, Instagram and Youtube and using paidadvertising to promote events• Organising an inaugural public lecture, “Shaping the Green Economy: Iwokrama’s role”, with guestspeaker Andrew Mitchell from the Global Canopy programme (GCP)• Streamlining the centre’s forest management objectives covering economic, biophysical and socialmonitoring priorities in preparation for the annual Forest Stewardship Certification audit• Gathering, analysing and presenting community data for social monitoring reportsusing all Microsoft office programmes• Project managing the creation of three short environmental films to educate the public on how climate change effects agriculture, solid waste management and renewable energy with local film producers, Caribbean Aqua-Terrestrial Solutions and GIZ.• Securing funding for a public screening of the film “A Plastic Ocean” to raise awareness of plastic waste• Delivering a 3-day training and capacity building workshop for 20 field station staff and forest rangers to advance staff skills in data collection and presentation using Microsoft Office• Working with the CEO and Director of Natural Resources and Training to negotiate and securefunding for the re-launch of Iwokrama’s 5 year Science Programme, with the goals of addressing keyresearch objectives on biodiversity, climate change and community development• Teaching four youth summer camp sessions to 90 students about the Guiana Shield and Climate Change

Georgetown - Guyana

I wanted to use my skills in Marketing and communications to encourage environmental protection and sustainability so I became a volunteer at the Iwokrama International centre for Rainforest conservation and Development in Guyana. I worked with Iwokrama and other local conservation partners including Conservation International and WWF Guianas to coordinate multiple events to increase public awareness of important environmental observances.Key Responsibilities included:• Working with WWF Guiana’s to host their Earth Hour event, coordinating members of the diplomaticcore to present including representatives from UNDP, EU, WWF, Conservation International• Coordinating Iwokrama’s week of 21st Anniversary celebrations; hosting and teaching environmentaleducation workshops for three local orphanages.• Attending a series of three Climate change workshops with local secondary schools• Working with the Caribbean Film Academy to host the first environmental film festival in Guyana• Hosting Guyana’s first March for Science for 100+ members of the public to celebrate Earth Day • Attending “Sustainable Development Goals workshop: Engagement in Green State DevelopmentStrategy”

Hammersmith

Whilst at YSL Beauty I honed my ability to manage complexity, creating launch strategies, digital content and in-store events for up to three products a month. I was responsible for delivering creative, bespoke launch strategies for up to ten High street retailers across three beauty categories.•Using digital design software to create imagery and engaging content to be used on both the global YSL Instagram account and UK luxury and high st. retailers’ social media accounts •Sketching, designing and digitalising my ideas for visual content for the YSL brand from stylised shots to dynamic GIF's•Generating bespoke content strategies for new product launches by retailer, ensuring unique, exclusive content is provided to each account•Photographing stylised product imagery and editing shots to be used as content on UK retailer social media accounts- Facebook, Twitter,Instagram and YouTube•Editing and cutting video content•Creating concepts for sustainable beauty products•Monitoring competitor activity and strategies •Tracking and analysing uplift in sales vs PR and digital coverage •Organising instore events with key bloggers, influencers and leading make-up artists to drive customer awareness and retail.

Whilst at L'Oreal I completed the prestigious L'Oreal Marketing Management trainee programme. I was one of forty marketing management trainees out of 20,000 applications to the programme. With my previous experience in marketing at L'Oreal I was able to adopt responsibility quickly in the short three and four month rotations in marketing and sales. Key responsibilities included:•Working in the Luxury and consumer products division on Haircare, Skincare, Fragrance and Make-up brandsDesigning product logo, printed materials and merchandise for limited edition skincare philanthropy project•Designing artwork for a new pop-up launch campaign as well as holistic digital support strategy to promote an advertise the skincare brand.•Conceptualising a new division-wide tool and process for tracking competitor products. After a successful presentation to the Luxe management committee, my concept was approved and I coordinated the involvement of all graduate and intern level staff into the project.•Managing the largest retail account in Ireland for YSL Beauty•Tracking and analysing the weekly retail figures and responding with relevant marketing strategies to promote struggling products.• Completing the following training sessions:- Managing Priorities and time using Microsoft Outlook- Know your Audience: Presentation workshop- Microsoft Excel

Hammersmith, London

In my first two years at L'Oreal I learnt a diverse set of marketing and communications skills by working across the six key fragrance brands. Learning the importance of brand identity, customer relationship management, digital engagement and in-store events in maintaining year on year growth. Key responsibilities included:-Working in Luxe across the six key brands of Designer fragrances: Giorgio Armani, Emporio Armani, Viktor and Rolf, Diesel, Ralph Lauren and Maison Martin Margiela.- Using internal systems and business intelligence tools to analyse brand performance.- In-depth 360 brand anaylsis to support and develop a new retail-driving brand strategy and marketing model.-Thinking creatively to come up with new in-store visual merchandising concepts to increase in-store sampling and increase brand awareness- Sketching 3D concept visuals- Using SAP to manage purchase orders and liaise with suppliers.- Re-launching a digital presentation tool to assist, support and encourage sell-in.- Directing and designing 3 internal brand video campaigns to demonstrate the success of launches and animations.-Project managing and co-ordinating a new in-store event initiative.-Creating an interactive and digital Guerilla sampling campaign.-Executing and co-ordinating order and delivery of in-store launch products and components.-Managing a brand budget-Supporting the team and organising Team building activities

Whilst at Marketing Options International i worked with the EMEA marketing team to produce marketing campaigns for leading technology supplier Oracle. My duties included:• assisting in the implementation of a successful 26-city road-show event series for communication technology around Europe.• Creating communication pieces according to client briefs including event registration pages, HTMLs and printed collateral.• Communicating and liaising within my Account management team, Events teams and Creative teams in order to create the most accurate and visually stimulating marketing collateral for the given target audience• Monitoring, analysing and presenting campaign data using a range of Excel skills. • Creating post campaign analysis presentations to be presented to the client, this includes extracting the most relevant and important data from campaigns and presenting it to the client in a concise, accessible format using PowerPoint and Excel.• Planning and time managing campaigns effectively, ensuring communications for upcoming product launches and events are sent out at the optimum time to ensure maximum audience capture via email, telephone or print. Once complete, calculating the ideal time to send booster collateral to spark further interest or reawaken interest of initial target audience in the lead up to events/ product release.• Organising post room, courier and delivery requests by liaising with external and internal couriers as well as requesting purchase orders.• Succeeding in quickly learning how to use and navigate the Oracle internal marketing portal computer system efficiently.

Master'S Degree (Part-Time), Climate Change, Distinction

Research and modules of note: • Research Project and Dissertation: "Above ground biomass and tropical forest health in Caribbean protected.

Bachelor Of Science (Bsc), Biology, General, 2:1

•Particular modules of note: Animals: adaptations and evolution; Biodiversity; Bioethics •Extracting information and presenting it.

A Levels - Aab

Activities and Societies: Senior Prefect