• Assisted in the creative strategy and execution of multiple culinary and nonprofit events in NYC. • Directly reported to CEO and SVP with event production, management and digital marketing while spearheading new business development proposals. • Managed company social media channels and introduced new media content planning software. Crafted press releases and tracked media alerts for events. Initiated and assisted with refreshing company website design.

• Worked directly with CCO of LA City Zoo to establish a crisis communications plan, increase cross-channel engagement, and recalibrate the creative direction of their social media presence. Helped grow average omnichannel engagement by 11% from March-May 2024.• Created a comprehensive 3-month social media plan addressing potential threats, implementation tactics, creative post ideas, and SEO while considering regulatory limitations of a government subsidized company. • Introduced new analytic software to the social media team including Later, Hootsuite, and Rival IQ for more comprehensive community analysis.