Daniel Apol Email & Phone Number

Oakland, Ca, Us

San Francisco, California, United States

• Maintained all responsibilities related to the Marketing PO Desk while improving intake processautomation, which increased stakeholder visibility and enabled scalable processes.• Managed Marketing Budget Anaplan Model by developing new features and dashboards.• Oversaw GTM Technology budget with reports on forecast and actual spend monthly.• Built and presented Marketing and GTM Technology plans and spend to C-level leadership.

San Francisco, California, United States

San Francisco, California, United States

• Established the Marketing PO Desk practice supporting the global marketing team.• Managed a $30 Million budget in an internal Anaplan Model.• Developed and managed internal processes for departmental approval up to CFO level, reducing contract approval timelines by over 60%.• Increased Annual Marketing Forecasting accuracy from below 84% to over 97% in the first full fiscal yearof PO Desk operations.

Washington D.C. Metro Area

Managed completion of SEO audit and updates to company website with a digital agency.Responsible for managing digital advertising campaigns with a full service digital agency.Conducted RFP process in sourcing digital agencies to carry out 2021 marketing plan.Customer relationship management - track leads and opportunities.Marketing automation campaigns - write content, build sequence & prospect list.Develop target market strategy and outreach tactics.Synthesize data to garner insights, data visualizations for customers.Contributed to development of a comprehensive 2021 marketing plan including; budgets, revenue forecast, and departmental goals.

Washington D.C. Metro Area

Authored Creative Briefs for multi-channel marketing campaigns using insights pulled from internal and external data sets.Directed Writing, Design, Analytics, and Compliance teams to develop campaign assets.Served as the liaison between internal business unit clients and in-house agency to develop and execute marketing campaigns on tight deadlines.Managed project timelines between various internal stakeholders and moved creative assets through approval phases.

Washington Dc-Baltimore Area

Facilitated business to business relationships on behalf of clients using Salesforce.Authored outreach materials for email and phone campaigns for a team of four SDR’s.Created and implemented a new technique for tracking email activity in Salesforce.In recognition of extraordinary attention to detail, made responsible for updating sales teams lead lists in Salesforce during managers absence.

Washington Dc-Baltimore Area

Worked alongside a Development team to communicate customers' requests for websites and social media.Created standardized social media report and dashboard for clients.Performed routine QA inspections on mobile and desktop sites.Managed client relationships from onset to implementation of web projects.

Washington D.C. Metro Area

Used Tableau to create advanced data visualizations for sales and marketing assets.Created industry benchmark reports on mobile app security using a product database.Wrote advanced SQL queries to pull raw data from internal company databases.Worked cross-functionally with Engineering, Marketing, Sales, and Product teams.Assembled a comprehensive training and best practices guide for non-technical staff on database usage.Assisted in ramp-up of company social media program.Used Hootsuite to assist in scheduling, crafting, and monitoring of social media activity.

Washington, District Of Columbia

Conducted research on new client prospectsAssisted in Media Monitoring activitiesScheduled and curated client specific social media assets using CRM softwareCreated contact and outreach lists for various clients and firm based projects Conducted project specific research on topics including:Campaign FinanceOpposition researchCorporate CommunicationsEconomic Development

Washington D.C.

Adult Driver Safety:Worked with department leaders to develop and distribute marketing content through major channels primarily social media.Worked with department leadership to optimize internal database for internal use.Helped to identify new trends that are relevant to target demographic and implement them into promotional material. Community Program Design:Spearheaded development of new social media distribution techniques around social quizzing.Developed promotional tool-kits to distribute throughout organization.Helped to implement and create long-term marketing strategy focused on re-targeting and adapting to emerging markets.

Washington D.C. Metro Area

Worked directly with firm leaders, as well as other senior personnel to complete complex projects.Learned about the basic functions of an accounting firm and office environment.Used Porsystems Fixed Asset Pro Software to log the status of fixed assets for clients with a high number of entities.Used Microsoft Excel to document client financial information through a series of different mediums including.Used Microsoft Excel to create a log for client activity organized by firm employee listing over 100 individual clients.Performed Tax Research using Checkpoint Database for clients who required direct guidance for specific fillings with regard to tax.

Mason District, Va

As a field organizer for the Mason District Supervisor, Penny Gross’s reelection campaign I was responsible for canvasing key battleground areas, increasing voter turnout, and surveying possible voters to gather information on behalf of the campaign.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Service Learning, American Marketing Association, Club Ultimate Frisbee

High School Diploma

Activities and Societies: Cross Country, Track and Field