Write special features, interviews, news, copy, and video scripts for Lucasfilm and StarWars.com. Serve as editor of StarWars.com -- which won the 2017 Webby for Best Website (Film) -- and the accompanying official Star Wars blog, where I manage a team of freelancers. Co-created and write the StarWars.com 10 video series, which has cumulatively amassed millions of views on YouTube. SEO advisor, YouTube copy maestro, event coverage. Revamped the StarWars.com Databank, contribute to weekly Rebels Recon series and The Star Wars Show.

- Writer and editor for StarWars.com, including news stories, video titles, headline copy, landing pages, and CTAs- Script writer for videos, including "This Is Madness" shorts featuring Darth Vader, "Say No to May the 4th" viral attack ad, and Star Wars Day Jawa videos, which aired on The Disney Channel- Content strategy including site themes, marketing initiatives, and editorial directives- Speech writer- Copywriter for Star Wars e-Cards and online games- Manage SEO for StarWars.com, including all meta data, keyword research, and sitemap advising- StarWars.com blogger, including celebrity interviews, event coverage, and special features- Writer for "Clone Wars Download," a StarWars.com web series on the making of Star Wars: The Clone Wars

- Manage blog and head writer (including interviews with industry innovators such as Hank Kanalz, SVP of Digital at DC Comics, Mike Nelson of RiffTrax and MST3K, Jeff Rubin of College Humor and more) - Copywriter for a wide variety of clients including BMW, TimeWarner Cable, Merck and Rothschild Kids- Write case studies- Conceptualize features for iPhone and iPad apps- Research keywords and manage SEO implementation- Manage SEM campaigns including keyword research, bids and strategies- Perform SEO audits- Write search-optimized site and ad campaign copy- Research backlinks and competition techniques and rankings- Traffic all creative across multiple search engines, including Google, Yahoo! and Bing- Analyze large sets of data and generate reports both on scheduled and ad hoc basis- Assist in summarizing findings and communicating updates and recommendations to clients

- Research and manage keywords for SEO and SEM campaigns- Assist in performing SEO audits- Draft search-oriented site and ad campaign copy- Research backlinks and competition techniques and rankings- Traffic all creative across multiple search engines, including Google, Yahoo! and Bing- Analyze large sets of data and generate reports both on scheduled and ad hoc basis - Manage bids and develop strategies to increase effectiveness of PPC campaigns- Assist in summarizing findings and communicating updates and recommendations to clients

• Write interviews with celebrity fans (Tom Scharpling of "Monk" and "The Best Show on WFMU," Bill Corbett of "Mystery Science Theater 3000") and creators • Cover special events and write feature articles

• Coordinate advertising budgets’ data entry and lead organization of check backup procedure

• Conceptualized and wrote marketing copy• Edited online guide for sales team

• Managed, supervised and implemented search engine optimization (SEO) for Marvel.com; improved Google ranking from the Top 20 to Top 5 for important keywords• Initiated creation of additional character-based web pages designed to aggregate content, improve search ranking, and lower bounce rate for Marvel’s web site• Developed spreadsheets that analyzed web traffic, video plays, and search placement on weekly basis • Tracked data and performance of e-marketing campaigns through Google Analytics, researched online and digital trends, and analyzed traffic to forecast website growth

• Researched data and current trends in music business, including downloads and social networking • Assisted with power point presentations, research, and office duties

• Created “Pop Cult,” DK’s pop culture newsletter and main marketing tool in connecting with fans and customers; wrote all content, including interviews with authors and artists, and coordinated design• Coordinated selection and distribution of sales materials to 15 sales reps, often on-demand and under tight deadlines; this allowed for stronger presentations to retailers and increased sales orders • Managed nationwide trade show and convention setup, scheduling, and presence• Maintained spreadsheets that organized and scheduled all marketing and publicity projects and costs• Wrote marketing and ad copy

• Developed audiobooks from inception to release, including budgeting, fact-checking abridged scripts, selecting talent, writing box copy, composing soundtracks, and coordinating recording sessions• Named and helped launch “Bestseller’s Choice” imprint, which saw older audiobooks re-released at discount prices, generating revenue and helping to deplete previously stagnant inventory• Led research on historical sales data for cassette format performance, which facilitated the phasing out of cassettes and focus on CDs and digital downloads