Dan Evans Email & Phone Number

Frisco, Tx, Us

Dallas, Texas, United States

• Research, create, and establish marketing strategies for new and existing products within AT&T consumer Internet products using focus group, surveys, and best practices.• Develop legally approved, customer friendly language around product capabilities to drive sales and attach rates on Fiber, Internet Air, and all applicable buy-ups.• Innovate existing campaigns to focus on specific audiences and demand segments, working smarter not harder• Manage up and across, my job is equal parts influencer and creator• Facilitate Go To Market teams as the implement new campaigns and launch products, ensuring strategies are executed as originally designed

Greater Los Angeles Area

• Develop pricing, strategies, and promotions for an $8 billion product in the competitive broadband industry. I manage a team of financial modelers for AT&T's nationwide broadband product with over 13 million subscribers and 250k sales each month• I created the most productive offer in recent history; consistently driving over 15% lift in monthly sales while maintaining ARPU and increasing strategic bundles and speed mix; offer construct required extensive buy-in from all levels of leadership• Develop and launch over 100 individual pricing, promotion, and acquisition offers each year• Models include readouts with ACV, LTV, CPIGA, NPV, 1 year and 5 year operating income• Subject matter expert in my field, coordinating between legal, regulatory, operations, marketing, and product management to get offers and initiatives in market• I regularly make and present presentations to all levels from tech dev to senior management • Manage a team of 5 modelers

San Antonio, Texas Area

Develop pricing, life cycle, marketing strategies for new and existing video products balancing multi-billion dollar finances with customer experience needsEvangelize ideas for cross-team collaboration between finance, product, engineering, marketing, IT, and others to ensure proper roll-out and emphasis of product benefits and featuresIdentified product sourcing problem and developed solution to retain $99M revenue annually for the next 4 years. Leveraged supply chain, vendors, engineering, marketing, finance, and strategy to coordinate and implement plan on time and on budgetResponsibilities include new set top boxes, next generation platforms, Over the Top, and other new and upcoming products

San Antonio

Created a company wide scoring system using big data for all 12M Uverse customers; was implemented in all retention centers, estimated benefit of $300M annually; required extensive cross-team cooperation and buy-in from chief executivesDeveloped a nationwide system that allowed employees to enter competitive activity in their area from their mobile phone; allowing for immediate responses to competitive activity at a street levelCreated my own team; hired, trained, and managed 3 FTE and 2 contractors

San Antonio, Texas Area

Developed revolutionary reports bringing new insight on product cannibalization and product migrations. Reports were incorporated into nationwide budgets and forecasts for product life cycles and marketing spending as part of a multi-billion dollar growth planCreated unique report that marries internal market performance with third party data to evaluate the relative performance of over 200 markets each week. The web-based tool finds performance outliers along with competitor activity allowing for comprehensive understanding of what is causing a market to under/over perform. Report has led to special offers launching in troubled markets resulting is saving over $14k in monthly revenue Manage and negotiate vendor relations with third party research firms; actively working to improve the surveys insuring future utility as our needs evolve; i.e. Video over the top, cord trimming, wireless home phone, TV everywhere, movers etc.Managed 3 employees and lead a team from various organizations to consolidate and unify data streams and reporting, allowing for finance, marketing, and IT to all understand and achieve matching results

• Nationally recognized as top performer.• Created several nationwide campaigns requiring financial impact analysis, go-to-market strategies, creative planning and results tracking, with the potential of 1000’s of new sales• Developed more accurate methods for product reports and company results nationwide allowing for both macro and micro analysis of tracking and trending of promotions and campaigns• Analyzed and evaluated business cases involving complex modeling and understanding of our markets• Responsible for database management requiring SQL, Access, and Excel expertise

Developed curriculum and grading policiesDesigned and gave daily lectureReceived high ratings from students and faculty.

Developed, trained, and implemented a new program for call center representatives to improve customer service, customer loyalty, and data entry accuracy; created the roll out plan for the remaining 1200+ employees and over $400MM in revenueActed as an outside consultant to assess current competitive intelligence needs of a 2100+ size organization and developed a recommendation for collection and distribution of a new competitive intelligence program that met a 4 year payback criteriaMember of the strategic planning team, compiled the 2009 Consumer Sales and Service Business Plan, participating in high-level planning sessions to both create and allocate the major initiatives for the remainder of 2008 continuing through 2009 and deliver the finished product to the consumer division

Oversaw national customers including Kimberly Clark, Central Freight, and Pepboys.Grew two accounts from 0 to Multi-million dollars per yearMaintained 98% on-time deliveries

Mba, Marketing

Activities and Societies: VP of Finance for Marketing Club Chair of MBA Family Life Committee Recipient of Business School's Value &.

Bs, Business Management

Emphasis in Marketing