Dan Gaines Email and Phone Number

- Work with five local sales teams to create custom multiscreen video advertising campaigns to surpass clients' advertising goals- Lead three Sales Development strategists to uncover the best practice to create our most dynamic stories while delivering the most impactful campaigns- Collaborate with multiple departments (Research, Marketing, Creative Solutions & Media Planning) on a daily basis to drive new and incremental revenue across Indiana and Central Illinois

- Developed from conception to completion integrated video marketing opportunities resulting in over $23 million in incremental advertising revenue- Established a partnership with HGTV Good Bones on-air talent resulting in $1.2 million in revenue- Developed a custom ESPN Monday Night Football marketing solution featuring NFL players resulting in $600K in new revenue- Created and managed an integrated 'DIY" household tip program for local home improvement companies featuring on-air talent resulting in over $500K in advertising revenue- Led two Sales Marketing Specialists to create dynamic integrated marketing solutions, superior client experiences at local events, and driving new and incremental revenue through custom brand alignments

- Conduct client research in order to build an effective story in building effective campaigns- Demonstrate knowledge of business when building client-focused presentations & proposals- Conduct business analysis when serving as a key contributor & marketing resource- Manage several advertising accounts ranging up to $1 million- Received a statewide award for top proposal in Q4 2013, Q3 2014 and overall best proposal in 2013

• Collaborate with digital, production, and management departments to create effective campaigns• Supply brand messaging strategies for over 40 local clients and 5 advertising agencies• Surpassed quarterly sales goals of over $110,000 through digital and on-air promotions• Visit with marketing clients on a daily basis in order to develop strong working relationships• Developed multiplatform marketing campaigns through on-air, online & social media

• Helped coordinate with 37 educational institutions for RTV6’s first annual Indiana School Expo• Created lasting relationships with over 50 clients by visiting & upholding constant contact• Assisted marketing programs in the community with the Indianapolis Indians and local sports• Offered creative leadership for over 85 campaigns through on air, online, and social media • Exceeded predetermined quarterly marketing sales goals of over $145,000

• Maintained and built strong working relationships with over 45 local clients• Provided guidance and direction in all creative decisions for over 70 local marketing campaigns• Produced and implemented an online advertising program, “NEWS 25 WEEKLY WOWS!” • Worked closely with Sales Management in order to fulfill over 25 local sponsorships• Implemented on-air, online, and social media tactics to execute all promotional strategies