Dan Gaines Email and Phone Number

I drive the growth of marketing analytics, data management, CRM development, international marketing, and strategic communications for the Mitchell E. Daniels, Jr. School of Business. I also manage, develop and implement the marketing strategies geared toward recruiting top candidates for six (6) residential Specialized Master's, and four (4) Online Master's programs as well as Dual MBA, Combined degrees, and Online Certificates for the school. Scope of responsibilities include, but are not limited to digital marketing, media buy (online and traditional media), lead generation and nurturing, website management, automated communications, marketing collateral, content development (print, digital and video), creative direction, market research, and strategy. Some of the many initiatives in which I have played a leading role include: creation of a comprehensive marketing plan, school re-branding, CRM development, marketing analytics and visualization enhancements, a website redesign initiative, and development and integration of unique marketing tools such as a ROI Calculator and the school's first AI chatbot. These combined initiatives have contributed significantly towards year-over-year lead generation and enrollment growth. During a period when many business schools have seen decline in applications, the marketing efforts I have led have contributed significantly to a +20% application growth from 2015-2021.

I developed recruiting and retention strategies and campaigns that targeted prospective students and their parents. New strategies included establishing a student ambassador program to groom current students to assist with recruiting, developing communications for each academic college, faculty members, career services, student activities and other campus entities, creating a communications pathways to reach current and prospective students, and implementing marketing research to evaluate and refine communications. In addition, I oversaw the university's Communications Center which includes a mail center (250,000 mail pieces per year), a call center (1,400 calls per week), growing recruiting social media hub, data processing center, and an automated communications system that issued over 1 million emails per year.

I took on the brief assignment of laying the foundation of the new development office within the College of Science and Engineering at Texas A&M-Corpus Christi. Those initial operations included creating a development plan for the office, working closely with the Dean and key faculty members to identify key potential donors and partners to develop a portfolio, identifying key programs and events to serve as donor cultivation opportunities, creating strategies to increase employee giving within the college, developing donor and alumni communications and outreach strategies for the college and serving as communications liaison with university's marketing office.

I developed the strategic plan for all alumni & development communications at the university. I designed and drafted all of the communication and promotional pieces for the Alumni and Development Office including web, social media and other media platforms. I also led University Advancement Council and Donor Prospect meetings to facilitate coordinated fundraising efforts across the university's colleges. Through data mining I prepared a portfolio for over 150 potential major gift donors that I managed. I also oversaw the university's annual fund program. Finally, I planned and executed a variety of major fundraising and stewardship events for the university.

I managed the day-to-day operations and business development for an emerging design and marketing firm in Corpus Christi. This included the oversight of workflow of the company's projects and some elements of its non-profit arm. I also managed its publication product including advertising sales, content development, marketing, accounting, service and delivery.

I managed all of the data entry, finances, program development, grant and scholarship awarding process and fundraising planning for the Pacers Foundation. I served as a primary event planner for three major fundraisers and other Foundation events. I also managed the Community Ticket Block and other donation programs, while also assisting in developing a new marketing and branding campaign for the Foundation.

I developed community partnerships and programs for the Indiana Fever franchise while completing a variety of NBA and WNBA Community Relations initiatives. I managed the community and promotional involvement of the Indiana Fever players and assisted with the management of Pacers players. I also created business development and media opportunities for the franchise through programming and player management.

I served as the point of contact for over 1,000 referees and 3,000 coaches across the country in all levels of competition while serving to process certification for both groups. I assisted in the planning of a variety of elite youth camps and tournaments including the Olympic Fight Off qualifier for the National Governing Body of Taekwondo at the Olympic Training Center.

Served as writer and photographer for all sports related articles. Also composed a number of feature and human interest articles. Also worked as co-editor and manager of business.