Revived NYC’s event industry post-COVID by creating and executing NYC Homecoming Week, attracting over 100,000 participants through cultural and community events.Coordinated the Hometown Heroes Parade in 2021, honoring essential workers.Directed policy and communications strategy, operations, and government relations for the executive office, overseeing relationships within the events industry and managing the Street Activity Permitting Office.Led a diverse team of 24, fostering growth and development opportunities, and played a strategic role in crafting the State’s guidelines for event and venue reopenings.

Provided strategic advice to the Executive Director, overseeing key program issues impacting the agency’s operations.Led communication improvements and managed personnel functions, including hiring and performance reviews.Directed all public outreach efforts and collaborated with inter-agency leaders to enhance communication across departments.

Created a brand/marketing/public relations strategy that allows the administration to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, public officials and key influencers.Worked closely with the administration leadership, staff and agencies to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.Oversaw and managed the continued development and use of the NYC® brand for all agencies citywide including all copy intended for public consumption to ensure its alignment with the administrations strategic communications plan.Exercised judgment to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed

Communicated the Mayor’s vision on key administration initiatives to internal officials, external stakeholders and on-the-record to members of the media.Responsible for implementing the strategic communications of the Mayor by planning for major priorities, such as Housing, Education, and high profile events. Created event metrics to track event “success” to allow for evaluation in short and long-term.Provided quality assurance on communications initiatives by overseeing the coordination across departments and individuals.

Responsible for cultivating relationships within the Administration, and building networks throughout the City of New York to ensure the priorities of the Mayor are being communicated and implemented effectively. Ensured strong collaborative relationships and enhance communication among various agencies involved in the issuance of permits. City Hall liaison to outside groups interested in producing multi-scale events within the five boroughs of New York City.

Managed all aspects of on the ground public outreach and event execution for multiple visits throughout the City of New York, including; multi-vendor competitive bidding process, coordination with law enforcement, local, national and international media, event production, principal movements, budget projections and staff development.Served as overall traveling Trip Director on all principal visits both citywide and nationally managing all on the ground public appearances.

Handled every moment of client campaigns throughout the country including management and creative development of high profile campaigns which included research, planning, site selection, budget development, logistics, contract negotiations, scheduling, staff acquisition and management, volunteer outreach, vendor sourcing and reporting throughout the country. Client and organizational projects include: Alloy Digital’s 2012 & 2013 Digital Content NewFront, Coca Cola’s Open Happiness Campaign, Mattel’s launch of Fijit and Friends in Times Square, Blackberry Playbook launch event, Derek Lam & eBay’s product launch event, Walgreens SWAG integrated campaign, Governor Ed Rendell’s 2007 Inauguration, Senator John Edwards 2007 President Announcement Tour, Tom Vilsack’s 2006 Presidential Announcement Tour, Livestrong Foundations first visit to R.A.G.B.R.I.A. in 2006 and former Congressman John Murtha’s 2005 Veterans of Foreign Wars Event.

Managed all aspects of on the ground public outreach and event execution for multiple visits throughout the country, including; multi-vendor competitive bidding process, coordination with Federal Agencies, press management, event production, principal movements, budget projections and VIP participation. White House representative for the President and First Families visit to Dakar, Senegal and Hiroshima, Japan; managed coordinated messaging, protocol and logistics for the Presidential Bilateral Meetings, Joint Press Conference and the State Dinner at the Presidential Palace.

Directed a team of 50 staff on the audience outreach and logistical strategy, planning and execution for over 1,000,000 people attending all official inaugural events, including the National Day of Service, Swearing In Ceremony, Parade, Public Ball, Commander in Chief Ball, National Prayer Service and the Staff ball.Established and maintained critical partnerships with multiple high-level agency leaders such as the United States Secret Service, the National Park Service, The Untied States Congress, The City of Washington, D.C. and The White House.Devised, implemented and directed the Presidential Inaugural Committees first ever day-of logistical command center on the National Mall which tracked every incident and directed the necessary responses in coordination with multiple federal agencies, the general public and media outlets.

Traveled full-time organizing media and site logistics and building crowds for campaign events such as rallies, satellite production interviews, and town hall meetings for the President, Vice President, and First Lady. Worked directly with Finance teams, major donors, and principals to execute fundraisers in major cities throughout the country. Directed team of 40 staff responsible for planning and executing all audience related logistics and credentialing for Election Night at McCormick Place in Chicago in 2012 working directly with the White House and Office of the Vice President.

Lead the office responsible for creating a distribution plan for over 70,000 credentials for the President’s nomination by coordinating with all 50 state field operations, state parties, The White House, and other sundry political entities to prioritize distribution. Designed and managed the execution of the innovative 9-3-1 Program, which tied convention attendance with service for the first time ever, creating the most open and productive political convention in history by opening attendance up to the general public who volunteered.Provided training, guidance, and direction to all stakeholders in relation to audience development, outreach, engagement, management and inclusion in the convention.

Served as overall traveling Trip Director on all Secretarial visits both national and international.Hired and trained a staff, coordinated with internal and external stakeholders and developed and administered the secretarial travel budget.Selected as primary liaison for White House led multi-agency coordinated events and travel including; Lead coordinator for first ever multi-agency Presidential Cabinet trip to Alaska and the first official Obama Administration multi-agency trip to post Katrina New Orleans.

Managed and executed the logistics for family and personal friends of the President-Elect at all official Presidential Inaugural events including the Swearing In Ceremony, Parade and ten Inaugural Balls.Developed the ticketing and credentialing distribution process for the Office of the President Elect.Evaluated volunteer recruitment, registration and friends/family service processes; implemented recommendations to provide information and place volunteers more efficiently.

Worked with senior campaign officials in implementing the strategic vision and outreach strategy for the Presidential announcement tour.Developed and directed the record-breaking audience outreach strategy and logistical execution for Democratic National Convention nomination speech at Mile High Stadium in Denver, CO.Devised and implemented the public outreach strategy at countless high profile campaign events throughout the country, ranging from the South Carolina Oprah Winfrey endorsement to the final event of the campaign in Manassas, Virginia.