Dan Adams Email & Phone Number

Alameda, CA, US

As a Senior Producer at Humble Games, the publishing arm of Humble Bundle, I worked with a globally diverse selection of game developers to help guide their projects through multiple stages of development. From as early as concept stages up through post-release support, I aimed to support their creative visions and bring their highly diverse set of games.

San Francisco Bay Area

Emeryville, CA

• Led product marketing activities for a long standing successful free-to-play mobile title including planning and managing efforts across a cross-functional teams to execute marketing tactics and strategies including.
• Worked with creative team to ideate and develop brand marketing material including promotional video, UA video, and statics to ensure brand cohesion.
• Collaborated on go-to-market plans, including positioning, messaging and the creation of influencer marketing strategy, to support the launch of a unreleased premiere mobile game based on an original IP from acclaimed.
• Worked with global brand partner to coordinate marketing efforts adhering to strict brand guidelines and approval processes.
• Created reports on marketing activities around large updates and launches for three mobile games products.

San Francisco Bay Area

San Francisco Bay Area

• Built Made with Unity developer marketing program touching thousands of developers.
• Led Made with Unity team’s research, developer relations, co-marketing planning, content creation (writing and editorial for website, blog, and social posts), product testing, and collaborated with cross functional.
• Curated a portfolio of high-quality games and other projects for co-marketing partnerships and activities.
• Developed and executed co-marketing plans for top tier developer partners.
• Built and nurtured developer relationships with large partners, small independent developers, creative agencies, and high-profile non-game developers.
• Managed curation, developer communication, and logistics (pre-event and onsite) for Made with Unity game showcases at events including GDC, Unite conferences, and Vision Summit.

San Francisco Bay Area

• Developed and oversaw execution of broad communication strategies for new products, initiatives, and partnerships.
• Grew positive brand awareness for company from small technology startup into powerful multinational brand worth billions within video games industry.
• Directed international team of contracted PR professionals and content creators to distribute news and find opportunity for deeper engagement with impactful global media outlets resulting in hundreds of article.
• Worked with executives to craft messaging and flow of Unity keynote addresses at Unites and GDC.
• Managed and developed content for early cross-promotion program showcasing high-quality games including Unity Awards, website gallery, written project profiles, video developer profiles, highlight reels and game.
• Wrote and distributed all Unity Technologies press releases and contributed to the Unity blog, copy for the Unity website, newsletters, and social media.

• Developed a system to analyze critical response to video games for Electronic Arts.
• Contracted mock reviews and analysis of pre-release titles for publishers such as Electronic Arts and Atari.
• Contributed reviews and previews for game enthusiast websites such as IGN and The Escapist.

• Managed a small in-house team and numerous freelance writers.
• Created and updated content plans and a daily site publishing schedule while coordinating with other network sites to create cohesive coverage and publishing plans.
• Contributed to larger decisions about the direction of the site and future feature improvements.
• Facilitated equitable outcomes to disputes between employees and outside companies.
• Critically analyzed final and pre-release games for gameplay, presentation, and replay value.
• Authored into the thousands of original articles on games, industry trends, developers and publishers.