I'm applying the various skillsets I've developed through the years – message development and mapping, public relations and branding – to help shape the narrative and tell the exciting story of the positive impact research at Iowa State University has on its various stakeholders and constituencies.

Recently I served in a multifaceted capacity in account leadership, public relations, and business development, working with Tiger-Sul Products to develop strategies to position the brand as the premium solution in the sulfur fertilizer market. My notable accomplishments during this period include: • Contributed to steady sales growth for Tiger-Sul in 2016 and 2017, and earned national recognition from the National Agri-Marketing Association.• Spearheaded AdFarm’s development for Monsanto BioAg creating the ‘Nature. It’s Powerful Technology’ brand platform and the corresponding ‘500 Trillion New Farmhands’ print and digital campaign establishing a new dynamic presence for Monsanto in the ag biologicals category.• Instrumental in marketing the new BioAg alliance that transitioned Novozymes to Monsanto during the formation and establishment between the two companies.• Assumed leadership of the Novozymes BioAg account in August 2012 and provided strategic direction behind the companies ‘Rooted in Science’ campaign that asserted its position of leadership in the agricultural biologicals’ category and contributed significantly to Novozymes’ success in 2013 and 2014.• Led the team in earning Agency of Record status from Mitas Agricultural Tires in early 2015, resulting in over $200,000 in revenue. Effectively positioned Mitas as an innovation-driven manufacturer of radial agricultural tires for the North American market.

I joined Osborn & Barr as a senior public relations writer before earning performance-based promotions to public relations supervisor, associate director of public relations, and then director of their Equipment Practice Group. As director, I was responsible for channeling the agency’s collective equipment industry expertise to develop strategic marketing communications solutions for existing clients while identifying and actively pursuing new clients within this market space. Key clients included John Deere, Michelin Agricultural Tires, AGCO Application Equipment and Becker Underwood and my accomplishments during this period include the following:• Effectively launched Integris USA to the U.S. agricultural market through the successful execution of a category development strategy. Integris is a wholly owned subsidiary of Calgary-based OPIsystems, the global leader in the development of Advanced Grain Management systems• Planned and managed a successful public relations campaign designed to reinforce John Deere’s position as the premier provider of equipment-based solutions for the rural lifestyle market. Equipment Program yielded more than 2,200 articles and 95 million impressions in rural lifestyle publications and U.S. daily and community newspapers.• Developed and executed a strategic multi-year media relations campaign that generated a dominant editorial share of voice for Michelin within the agricultural tire segment, and included two cover features in 25 months in Farm Industry News.• Provided strategic counsel and support to the John Deere Agricultural Division through multiple new-product launch media events, paid and earned media content, and white papers covering issues such as John Deere’s position on the impact of biofuels.

During this brief period, I provided creative public relations solutions and media relations support for Pioneer Hi-Bred Seed Company and Specialty Fertilizer products that included news releases and articles. I also planned and executed successful media events that reinforced Pioneer’s dominant brand in the marketplace. In addition, I prepared informational collateral material for Caterpillar’s Lexion Combines for regional field representatives and CAT dealers.

In this role, I developed and implemented a content strategy that contributed to enhanced web traffic and click-through rates for a leading agricultural e-commerce venture.

Managed strategic direction and content for the Owner's Circle customer relationship program for the John Deere Agricultural Division. Also provided public relations counsel and media relations support to the division.

Provided freelance and contract editorial and public relations services to a range of clients in the marketing communications and agricultural industries.

Singularly responsible for the editorial product of the leading trade publication of the outdoor power equipment industry.

Served as spokesperson for Asgrow Agronomic Seed division -- owned at the time by The Upjohn Company. Managed outside public relations agency and acted as liaison between product marketing team to ensure campaigns were on message and delivered on time and on budget.

Provided public relations support to one of the leading agricultural commodity organizations in the United States. Responsible for creating and delivering messaging that supported ASA's initiatives in expanding export markets for U.S. soybeans.

Served as both field editor for Iowa Farmer Today and editor of its sister publication, Iowa Pork Today. As editor of the latter, was singularly responsible for the content and direction of the publication.

Developed editorial content and managed company sponsored publications for Purina Feeds and Butler Livestock Systems.