Spearheaded the development of software solutions that enable global operations for an industry leading cosmetics brand. Designed highly effective software to import and fulfill orders secured via social media channels.* Led Instagram sales for 14 brands from 2022 onwards, using data gleaned from the Instagram (Facebook) API to automate fulfillment; delivered a 343% increase in transactions and a 294% increase in sales volume YoY (22 – 23)* Executed design and coding for TikTok shops… Show more Spearheaded the development of software solutions that enable global operations for an industry leading cosmetics brand. Designed highly effective software to import and fulfill orders secured via social media channels.* Led Instagram sales for 14 brands from 2022 onwards, using data gleaned from the Instagram (Facebook) API to automate fulfillment; delivered a 343% increase in transactions and a 294% increase in sales volume YoY (22 – 23)* Executed design and coding for TikTok shops from 2023; stood up a TikTok shop for the flagship brand with 3 - 5 additional shop launches in the pipeline, involving extensive strategic planning and development activities* Drove multi-channel lead generation (Google/Meta/TikTok) for 20+ global brands across North America, Europe, Asia, and Latin America; Meta (Facebook/Instagram) results to date approximately 80 – 100K leads per month* Ensured that regulatory compliance standards such as customer opt-in was embedded in all new solutions Show less

Developed a range of innovative SaaS products; achieved regional market leadership for Internet Data Exchange (IDX), a solution that enabled end users to display third party data on their own website for enhanced search functionality.* Designed custom automation solutions for end users in 10+ markets based on diverse customer requirements* Transformed business critical activities such as property search, valuation, lead generation, and distribution* Directed all aspects of the… Show more Developed a range of innovative SaaS products; achieved regional market leadership for Internet Data Exchange (IDX), a solution that enabled end users to display third party data on their own website for enhanced search functionality.* Designed custom automation solutions for end users in 10+ markets based on diverse customer requirements* Transformed business critical activities such as property search, valuation, lead generation, and distribution* Directed all aspects of the business as a respected leader, including hiring, delegation, performance evaluation, financial management, customer engagement, new business development, and long-range strategic planning* Created web-based tools to optimize internal processes including client management, billing, and troubleshooting Show less

Orchestrated web development for the online media division, encompassing 41 weekly business news publications. Harvested 3000+ stories per week and wrote software to streamline editing and feature selection processes