Dan Robinson Email & Phone Number

Twin Lakes, Wisconsin, United States

Five Star is the industry leading manufacturer of advanced composites, polycarbonate windows, and thermoformed plastics. Our technologies are born from the tight-tolerance, high performance world of auto racing, making us the leader in developing lighter and stronger automotive exterior components.

Bolivar, Missouri

Dan Robinson Motorsports, LLCHas your racetrack or series struggled in 2022? Is attendance not where you want it to be? Are you unsure about online streaming, digital marketing, or simply seeking advice for improvements in general track operations? As a former RPM National Auto Racing Promoter of the Year (2016), 4-time RPM Great Plains Regional Promoter.

United States

X. CELERATED (XR) is a marketing and multimedia firm based in Minnesota. XR focuses on the racing industry producing high impact events and streaming broadcasts.

United States

• Oversaw operational aspects of four unique large-scale motorsports operations including financial performance, operations, marketing, sponsorships, staffing, human resources, safety, scheduling, and event planning
• Managed operations that included Lucas Oil Speedway, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, and Lucas Oil MLRA
• Saved $1M annually through leading an organizational restructuring that resulted in more consistent scheduling, performance reviews, budgeting, direction, and accountability by organizing the motorsports group to a.
• Increased annual sponsorship sales
• Grew Lucas Oil Late Model Dirt Series annual points fund
• Introduced and implemented live streaming for all Lucas Oil Pro Pulling League events and Late Model Dirt Series events

• Oversaw all operational aspects of three unique large-scale motorsports operations including financial performance, operations, marketing, sponsorships, staffing, human resources, safety, scheduling and event planning..

United States

• Managed the complete operation and promotion of the nationally recognized dirt track, purpose-built drag boat racing facility, and 1.2 Mile Off-Road racing facility
• Grew attendance from 38k to just over 113k
• Increased annual race day gross revenue
• Increased annual advertising sales
• Replaced and condensed POS terminals into one system to improve user interaction and create more efficient operations to reduce system errors and downtime leading to increased sales
• Standardized programs, created inventory allotment and increased category identification

• Oversaw marketing, public relations, product sales, and trade show coordination and staffing
• Maintained websites for Mittler Brothers Machine & Tool and MB Motorsports
• Added and managed Mittler Bros. Machine & Tool/Tanner Racing Products Company eBay Store leading to an increase in sales volume and a reduction in call time in online purchasing
• Maintained, produced, and improved content for Social Media Pages, including Facebook and Twitter, increasing followers and sales through market penetration and product awareness

• Led the specification and start-up of proprietary injection molded shingle line including 42 molding machines, injection molds, robotics, downstream packaging, and all related auxiliary equipment
• Assisted Six Sigma Engineers on continuous improvement concerning product quality, production efficiencies, cost reduction, and increased ROI
• Saved over $1M through product and process improvements