Dan Schrad Email & Phone Number

Since starting my career as a designer, I've always asked "why" — why should we make creative choices in one direction or another? Why should something fit into someone's life, or stand apart? Why should that someone care? And I've never stopped asking those questions. It has led to working with leading digital agencies and Fortune 500 clients to develop highly effective creative in both interactive and traditional media. I love to connect the psychological and sociological influence that a creative message delivers with actual performance data (in the form of campaign analytics). It's fundamentally changed the way we market.Ironically, having a "lo-fi" art background makes technological adoption part of who I am. You have to immerse yourself in a medium before you can really progress into new territory, so I've always been curious about the latest in emerging technology, and the way art and science are intertwined. But whatever the medium, my passion lies in the message. + I enjoy problem solving in any form. Plain and simple.+ I love the highly engineered, considered sales proposition – particularly in technology and infrastructure. I'd rather sell things that fill a need.+ Take things (or yourself) too seriously and you begin to wall yourself off to new ways of approaching a problem. And, work should be fun.Specialties: Creative Direction, Integrated Marketing Strategy, Art Direction, Interface Design, Branding, Emerging Media.

Listed skills include Creative Direction, Integrated Marketing, Art Direction, Advertising, and 42 others.