I'm an AdTech product manager with 8 years of experience in tech spanning web development, project management, and product analytics.As a Product Manager at Edmunds, you can find me doing the following:- Creating and optimizing digital marketing products that help car shoppers find their perfect vehicle- Leveraging data analytics to deliver engaging and user-friendly solutions that drive traffic, conversions, and retention- Collaborating with engineers, designers, and marketers to align product vision for internal tooling and customer-facing products that power high-performing digital marketing campaignsBefore joining Edmunds, I was a Digital Strategist at Coalition Technologies, where I consulted with clients on web development projects and marketing best practices, and coordinated with cross-functional teams to successfully manage technical projects.My background in journalism and experience as a reporter, freelance writer, and editor for various publications helps me ask the right questions and communicate my ideas effectively. I welcome the opportunity to network with other tech professionals and exchange insights about publishing, advertising, and audience engagement.
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Technical Product ManagerWideorbitLos Angeles, Ca, Us -
Product ManagerEdmunds Oct 2022 - Present -
Digital Product AnalystBrooklyn Data Co. Apr 2022 - Oct 2022- Product Analytics- Technical Project management -
Digital StrategistCoalition Technologies Oct 2020 - Apr 2022• New Business Development• Web Analytics• Content Strategy• Project ManagementI consulted with decision makers on content strategy and marketing best practices to find the right mix of content marketing and web development for their online businesses. After establishing a scope of work, I coordinated with cross-functional teams of engineers, designers and copywriters to launch successful websites and campaigns. -
Web Application EngineerActium Health (A Syllable Corporation) Oct 2016 - May 2020Irvine, Ca• Full Stack Engineer (React, SQL, PHP, Python, AWS, jQuery)• Product SupportProduced mission-critical features that fueled early-stage growth, eventually taking a lead role on development of multiple features used daily by health care workers. Acted as an associate designer on multiple feature enhancements.Product support responsibilities included: act as a SME on key features, authored technical and educational documentation, participating in backlog grooming. -
Internet Technologies AssociateWisedots Apr 2016 - Aug 2016Pasadena, Ca- Web Development- Web Analytics- Business SupportBuilt and deployed dozens of WordPress and custom-built sites across a portfolio of valuable web domains. Implemented Google Analytics and built reports focused on website health and traction. Assisted with Top Level Domain (TLD) industry research used to to decide which TLDs were increasing in value.
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Reporter, Freelance Writer And EditorFreelance Jan 2014 - Sep 2015Greater Los Angeles Area- Freelance writer published in Vice News and SEO copywriter (12/14 - 9/15)- Reporter for the Los Angeles Register (5/14 - 10/14)- Editor-in-Chief of CSULB's student newspaper, The Daily 49er (1/14 - 5/14)
Daniel Serrano Education Details
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Data Analytics -
Product Manager Certificate -
English And Journalism
Frequently Asked Questions about Daniel Serrano
What company does Daniel Serrano work for?
Daniel Serrano works for Wideorbit
What is Daniel Serrano's role at the current company?
Daniel Serrano's current role is Technical Product Manager.
What schools did Daniel Serrano attend?
Daniel Serrano attended Data Science For All By Correlation One, Product School, California State University-Long Beach.
Who are Daniel Serrano's colleagues?
Daniel Serrano's colleagues are Tim Chitwood, Brandi Bergstrom, Toni Coonce, Mona Vora, Ealasaid Haas, Fred Rubin, Bern-Ie Goodjohnson.
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Daniel Serrano
Software Engineer - Full Stack / Vice President; Info Security Mgmt SpecialistCharlotte Metro -
Daniel Serrano
Oakdale, Ny7care-about.nl, careabout.com, yahoo.com, mountsinaihealth.org, aetna.com, mountsinai.org, chenmed.com1 (305) 6XXXXXXX
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1uchicago.edu
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