Dan Silver Email & Phone Number

I oversaw end-to-end editorial proposition and multi-platform product development for a newsroom-wide transformation project reinventing key lifestyle digital content pillars (Money, Health, Travel). This involved introducing new user needs-aligned content and publishing strategies, designing and implementing product features to support new digital destination hubs, and launching Life, an entirely new section of the award-winning Telegraph app. I am currently responsible for a number of strategic programmes developing multi-million-pound propositions and investment cases for new standalone products and services in a number of different content and business verticals.

London, England, United Kingdom

I was responsible for the multi-million-pound launch of the award-winning Telegraph Puzzles subscription product, website, and app, which accrued 125k subscribers and reached profitability within three years.I was the business lead for the initial investment case, overseeing a cross-functional team responsible for market sizing and research, editorial proposition development, product design and feature scoping, technology approach, and go to market plan and pricing strategy. After securing investment, I then led the launch team, co-ordinating internal stakeholders and resources and third party vendors to launch a web (August 2022) and standalone app (March 2023) solution, and also develop and launch a number of successful new puzzles and games, such as PlusWord (May 2022) and the Cross Atlantic (November 2022).Telegraph Puzzles was named Best Subscription Niche Product at the 2023 Global Media Awards, and its success of Telegraph Puzzles was instrumental in helping Telegraph Media Group achieve its long-term business objective of 1m subscriptions by end of 2023.

London, England, United Kingdom

In 2020 I took on the additional responsibility of managing the Telegraph’s CRM department, unifying all of the business’ email strategies. In 2021 I sponsored an exhaustive, data-led Customer Contact Strategy project, run in conjunction with a third-party consultancy (CACI), to audit and then optimise the Telegraph’s approach to multi-channel communications with its customers.

London, United Kingdom

I successfully pitched for and then created and managed the Telegraph’s first Newsroom Innovation Team. This self-contained, cross-functional unit comprising dedicated editorial, analytics, and research staff, collaborated with various departments across the business and were responsible for developing an innovation framework and introducing an innovation culture within the newsroom.In 2019 I also personally devised STARS (the Single Telegraph Acquisition and Retention Score), a bespoke editorial analytics North Star metric lauded as transforming the newsroom’s approach to, and usage of, data, and proving instrumental in helping to achieve the business’ publicly stated 10:1:23 goal (ie accruing 10m registrants and 1m subscriptions by 2023). STARS was Highly Commended in the Best Use of Data Analytics or Research category at the 2020 Global Media Awards.

London, United Kingdom

I was responsible for developing and implementing strategies in core business areas including subscriptions, registrations, newsletters, community, distributed platforms, analytics and content. I initiated and then led 'Project Habit', a newsroom-wide engagement programme which evolved into the Telegraph’s business-wide engagement strategy steering committee. I was also editorial lead on 18-month project to redesign all elements of the Telegraph’s mobile and desktop website, including homepage, article templates, index pages and navigation. In 2018 I created and then managed an Editorial Newsletters department responsible for over 40 products with a total audience of over 5million unique readers.

London

I was a member of the Editor’s senior executive team responsible for overseeing The Sun’s editorial output across all platforms (print, web, mobile, social, distributed) and introducing digital content strategy to a print-focused, paid-for publishing operation. Notable achievements included: * Devising an off-platform content strategy and launching The Sun’s Apple News channel, read by over 1m monthly unique users* Leading a three-month mobile content strategy project in conjunction with world-renowned design consultancy IDEO* Assembling a multi-disciplined team to launch and run the free-to-read politics site SunNation.co.uk, visited by over 2m unique users in the run-up to the 2015 General ElectionI was also selected for The Sun’s 2015 cross-business strategic review project team and News UK’s 2014-15 Digital Leaders management course.

London, United Kingdom

I was responsible for audience growth, editorial strategy and editorial innovation across all digital platforms and oversaw a rise in monthly unique users on mirror.co.uk from 24.6m in May 2013 to 42m in January 2014 I achieved this by devising and implementing a transformation strategy based on distinctive digital content, the hiring of 25 new heads to facilitate a 24/7 digital operation, and the establishment of a satellite content farm in Manchester.

London, United Kingdom

I conceived, designed and launched one of the most successful digital sports properties of the last decade, building an audience of 10m monthly unique users from scratchI was also responsible for the groundbreaking MirrorFootball social media strategy that generated over 300k Twitter followers, 1m Facebook followers and changed the way mainstream media outlets talked about football.

London, United Kingdom

I am one of the UK's leading mainstream tech and gaming experts and edited award-nominated weekly columns on both in The Sun on Sunday (2014 - 2016) and the Sunday Mirror (2011 - 2014).I have also contributed features, reviews and news stories to a diverse range of print and digital publications including The Telegraph, Daily Star, Digital Spy, Eurogamer and Edge.In 2016 I had the privilege of sitting on the Best Game category judging panel for the British Academy Games Awards.

London, United Kingdom

I was a senior member of the editorial team with particular responsibility for the business-critical summer festival strategy, organising the annual NME Awards ceremony, live activity and attendant media partnerships, and editing sponsored supplements and standalone spin-off publications.

English Lit

Education record