Dan Silver Email and Phone Number
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I offer a unique combination of content creation excellence and strategic expertise honed on some of the UK’s most iconic newspaper and magazine brands including The Sun, The Daily Mirror and NME. A versatile and adaptable problem solver and storyteller with a wide range of transferrable skills, I have a proven track record building and/or growing engaged, mainstream audiences in print and on desktop web, mobile, social media and distributed platforms across a variety of verticals, including news, sport, entertainment, lifestyle and technology. In 2009 I launched the groundbreaking MirrorFootball website and digital brand which went on to change the way mainstream media outlets covered the UK's national sport. I also devised a growth strategy that saw Mirror.co.uk almost double its audience to 42m monthly unique users in 2013, and launched the UK’s most read Apple News channel while at The Sun. As a manager I have a long history of assembling, recruiting and running cross-discipline teams, and also have considerable experience working with C-suite stakeholders and collaborating with commercial, marketing and technology departments. At News UK I project managed a 12-week digital content strategy transformation conducted by leading digital agency IDEO.Reflecting my passions for tech, sport and music, I am obsessed with virtual reality, manage an under-10s football team at weekends, and once convinced Mick Jones of The Clash to perform ‘(White Man) in Hammersmith Palais’ onstage for the final time *in* Hammersmith Palais for the 2007 NME Awards. I am currently interested in new opportunities with media organisations, start-ups and digital agencies.
The Telegraph
View- Website:
- telegraph.co.uk
- Employees:
- 1139
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Director Of New Editorial Product DevelopmentThe Telegraph Jul 2023 - PresentI oversaw end-to-end editorial proposition and multi-platform product development for a newsroom-wide transformation project reinventing key lifestyle digital content pillars (Money, Health, Travel). This involved introducing new user needs-aligned content and publishing strategies, designing and implementing product features to support new digital destination hubs, and launching Life, an entirely new section of the award-winning Telegraph app. I am currently responsible for a number of strategic programmes developing multi-million-pound propositions and investment cases for new standalone products and services in a number of different content and business verticals.
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General Manager, Puzzles & GamesThe Telegraph Mar 2022 - Jul 2023London, England, United KingdomI was responsible for the multi-million-pound launch of the award-winning Telegraph Puzzles subscription product, website, and app, which accrued 125k subscribers and reached profitability within three years.I was the business lead for the initial investment case, overseeing a cross-functional team responsible for market sizing and research, editorial proposition development, product design and feature scoping, technology approach, and go to market plan and pricing strategy. After securing investment, I then led the launch team, co-ordinating internal stakeholders and resources and third party vendors to launch a web (August 2022) and standalone app (March 2023) solution, and also develop and launch a number of successful new puzzles and games, such as PlusWord (May 2022) and the Cross Atlantic (November 2022).Telegraph Puzzles was named Best Subscription Niche Product at the 2023 Global Media Awards, and its success of Telegraph Puzzles was instrumental in helping Telegraph Media Group achieve its long-term business objective of 1m subscriptions by end of 2023.
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Director Of Email And Newsroom InnovationThe Telegraph Sep 2020 - Mar 2022London, England, United KingdomIn 2020 I took on the additional responsibility of managing the Telegraph’s CRM department, unifying all of the business’ email strategies. In 2021 I sponsored an exhaustive, data-led Customer Contact Strategy project, run in conjunction with a third-party consultancy (CACI), to audit and then optimise the Telegraph’s approach to multi-channel communications with its customers.
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Director Of Newsroom InnovationThe Telegraph Nov 2019 - Sep 2020London, United KingdomI successfully pitched for and then created and managed the Telegraph’s first Newsroom Innovation Team. This self-contained, cross-functional unit comprising dedicated editorial, analytics, and research staff, collaborated with various departments across the business and were responsible for developing an innovation framework and introducing an innovation culture within the newsroom.In 2019 I also personally devised STARS (the Single Telegraph Acquisition and Retention Score), a bespoke editorial analytics North Star metric lauded as transforming the newsroom’s approach to, and usage of, data, and proving instrumental in helping to achieve the business’ publicly stated 10:1:23 goal (ie accruing 10m registrants and 1m subscriptions by 2023). STARS was Highly Commended in the Best Use of Data Analytics or Research category at the 2020 Global Media Awards.
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Head Of Digital PublishingThe Telegraph Apr 2017 - Nov 2019London, United KingdomI was responsible for developing and implementing strategies in core business areas including subscriptions, registrations, newsletters, community, distributed platforms, analytics and content. I initiated and then led 'Project Habit', a newsroom-wide engagement programme which evolved into the Telegraph’s business-wide engagement strategy steering committee. I was also editorial lead on 18-month project to redesign all elements of the Telegraph’s mobile and desktop website, including homepage, article templates, index pages and navigation. In 2018 I created and then managed an Editorial Newsletters department responsible for over 40 products with a total audience of over 5million unique readers.
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Deputy Head Of Publishing, The SunNews Uk 2014 - 2016LondonI was a member of the Editor’s senior executive team responsible for overseeing The Sun’s editorial output across all platforms (print, web, mobile, social, distributed) and introducing digital content strategy to a print-focused, paid-for publishing operation. Notable achievements included: * Devising an off-platform content strategy and launching The Sun’s Apple News channel, read by over 1m monthly unique users* Leading a three-month mobile content strategy project in conjunction with world-renowned design consultancy IDEO* Assembling a multi-disciplined team to launch and run the free-to-read politics site SunNation.co.uk, visited by over 2m unique users in the run-up to the 2015 General ElectionI was also selected for The Sun’s 2015 cross-business strategic review project team and News UK’s 2014-15 Digital Leaders management course. -
Deputy Publisher, Mirror OnlineTrinity Mirror Group Plc 2013 - 2014London, United KingdomI was responsible for audience growth, editorial strategy and editorial innovation across all digital platforms and oversaw a rise in monthly unique users on mirror.co.uk from 24.6m in May 2013 to 42m in January 2014 I achieved this by devising and implementing a transformation strategy based on distinctive digital content, the hiring of 25 new heads to facilitate a 24/7 digital operation, and the establishment of a satellite content farm in Manchester.
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Editor, Mirrorfootball.Co.UkTrinity Mirror Group Plc 2008 - 2013London, United KingdomI conceived, designed and launched one of the most successful digital sports properties of the last decade, building an audience of 10m monthly unique users from scratchI was also responsible for the groundbreaking MirrorFootball social media strategy that generated over 300k Twitter followers, 1m Facebook followers and changed the way mainstream media outlets talked about football.
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Editor And Writer, Tech And GamingVarious 2011 - 2012London, United KingdomI am one of the UK's leading mainstream tech and gaming experts and edited award-nominated weekly columns on both in The Sun on Sunday (2014 - 2016) and the Sunday Mirror (2011 - 2014).I have also contributed features, reviews and news stories to a diverse range of print and digital publications including The Telegraph, Daily Star, Digital Spy, Eurogamer and Edge.In 2016 I had the privilege of sitting on the Best Game category judging panel for the British Academy Games Awards.
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Associate Editor, NmeIpc Media Mar 2004 - May 2008London, United KingdomI was a senior member of the editorial team with particular responsibility for the business-critical summer festival strategy, organising the annual NME Awards ceremony, live activity and attendant media partnerships, and editing sponsored supplements and standalone spin-off publications. -
Editor, BangFuture Publishing Feb 2003 - Dec 2003 -
Associate Editor, Kerrang!Emap Jul 2000 - Feb 2003 -
Deputy Editor, Metal HammerDennis Publishing Nov 1995 - Mar 1999
Dan Silver Skills
Dan Silver Education Details
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English Lit -
City Of London School
Frequently Asked Questions about Dan Silver
What company does Dan Silver work for?
Dan Silver works for The Telegraph
What is Dan Silver's role at the current company?
Dan Silver's current role is Experienced editor, strategist, and innovator | Content creation | Audience strategy | Product development.
What is Dan Silver's email address?
Dan Silver's email address is da****@****r.co.uk
What is Dan Silver's direct phone number?
Dan Silver's direct phone number is +4420729*****
What schools did Dan Silver attend?
Dan Silver attended The University Of Reading, City Of London School.
What skills is Dan Silver known for?
Dan Silver has skills like Digital Media, New Media, Editorial, Publishing, Online Journalism, Social Media, Journalism, Web Content, Newspapers, Sports, Digital Strategy, Online Publishing.
Who are Dan Silver's colleagues?
Dan Silver's colleagues are Virginia Newman, India Dryburgh, Michael Greaney, David O'reilly, Luke Wooding, Chris Porter, Daniel Brandon-Bravo.
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