Dana Harris Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Develop strategic initiatives that enhance the health system's presence in the community and advance its commitment to social impact; develop and execute comprehensive marketing strategies that engage diverse audiences, promote health equity, and support the health system's mission of delivering high-quality care and improving population health outcomes

Los Angeles, California

• Develop strategic marketing/communications plans for priority clinical areas to build patient volume and Cedars-Sinai’s reputation as a world leader in clinical research
• Lead marketing/communications team in executing plans (digital, media, internal communications, creative services, brand)
• Manage advertising efforts, including TV, radio, print, direct mail, out-of-home, search engine marketing, paid display & paid social (tripled the number of conversions through paid search for key service lines during.
• Track call volume and referrals through call center (1-800-CEDARS-1)
• Develop web content for multiple clinical programs to launch on redesigned website
• Work with sports sponsorships to infuse key healthcare messages into tactical plan (LA Rams, LA Clippers, LA Dodgers)

Raleigh-Durham, North Carolina Area

• Market multiple area-specific health divisions and strategic services at the hospital, including two of the biggest revenue-drivers for the organization (oncology and surgery)
• Develop annual marketing plans and budgets based on organizational and volume goals
• Work with outside agencies to plan and approve advertising buys and develop advertisements and videos
• Write content for the website and develop social media and interactive strategies to compliment marketing plan
• Write content for print materials, newsletters, brochures, posters, direct mail pieces, internet promotions, videos and ad copy for print and broadcast media
• Develop customer relationship management (CRM) campaigns and track results

Raleigh-Durham, North Carolina Area

• Market multiple area-specific health divisions and strategic services at the hospital, including two of the biggest revenue-drivers for the organization (oncology and surgery)
• Develop annual marketing plans and budgets based on organizational and volume goals
• Work with outside agencies to plan and approve advertising buys and develop advertisements and videos
• Write content for the website and develop social media and interactive strategies to compliment marketing plan
• Write content for print materials, newsletters, brochures, posters, direct mail pieces, internet promotions, videos and ad copy for print and broadcast media
• Develop customer relationship management (CRM) campaigns and track results

Baton Rouge, Louisiana Area

• Senior-level member of Lottery’s in-house marketing/communications team
• Create/implement media relations policies
• Write press releases & other public relations materials including articles for web, print & broadcast as well as brochures and publications
• Spokesperson for media interviews
• Manage the Lottery’s internal & external websites
• Manage the Lottery’s social media sites (Facebook, Twitter, YouTube, Foursquare, LinkedIn)

Baton Rouge, Louisiana Area

• 2nd place Reporter of the Year, 2nd Place Story of the Year (Louisiana AP)
• General assignment reporter – conducted interviews & wrote stories daily for TV and web
• Fill-in anchor

Charlottesville, Virginia Area

• Anchored and produced weekend newscasts
• Managed weekend reporters & content in newscasts as Weekend Managing Editor
• Reported 3 days a week
• Web producer—managed content on website

Raleigh-Durham, North Carolina Area

• Assisted producers and reporters with writing stories
• Contributed story ideas

Raleigh-Durham, North Carolina Area

• Associate Producer duties— Researched and wrote news stories
• Assignment Desk Editor – Coordinated news coverage and news teams in the field

Raleigh-Durham, North Carolina Area

• Promoted and marketed products for donors during Festival Pledge Drive
• Coordinated talent and product promotion during pledge drive production
• Floor director

Raleigh-Durham, North Carolina Area

• Created and wrote advertisements
• Worked with media outlets and representatives to place ads