Red Javelin Communications is one of the leading marketing agencies focused on helping B2B technology & industrial companies drive sales and build their brands. We combine value storytelling with smart public relations, social media, content and digital marketing to fast-track brand awareness, lead generation and business growth. Veteran tech marketing strategist, award-winning publicist, storyteller, market positioning and brand builder.-Responsible for overall agency leadership and… Show more Red Javelin Communications is one of the leading marketing agencies focused on helping B2B technology & industrial companies drive sales and build their brands. We combine value storytelling with smart public relations, social media, content and digital marketing to fast-track brand awareness, lead generation and business growth. Veteran tech marketing strategist, award-winning publicist, storyteller, market positioning and brand builder.-Responsible for overall agency leadership and instrumental in driving business growth, increasing revenues 500% over the last 20+ years; Manages the business, acting COO, drives new business development, recruits, and hires staff, and associates best practices. - Acting CFO and responsible for all financial operations. Create budgets, billing/invoicing, AR, AP, and employee payments. - Deep industry knowledge across a broad range of disruptive consumer and B2B technologies including AI, security, travel, cloud, storage, edtech, fintech, enterprise software, martech, manufacturing, healthcare, etc.- Hands-on, day-to-day client relations lead for past and existing clients including TripAdvisor, American Science & Engineering (AS&E), MassTLC, Acquia, LearnLaunch, Jenzabar, Tabblo, TimeTrade, Hardinge, NxStage, LifePod, Blue Fang Games, and Qvidian. Show less

Teach the course "Public Relations Strategy and Planning" as an Adjunct Professor at Northeastern University (College of Professional Studies), Winter 2023 & Winter 2024

- Current Judge for Babson College’s Blank Center’s B.E.T.A. (Babson Entrepreneurial Thought & Action®) Challenge competition (2015 - Present)- Mentor for Babson Summer Venture Program 2023- Mentor for Babson College’s Butler Venture Accelerator program - Taught "How 2 Tuesdays" session at the Blank Center on How to Market Your Startup - Taught “Lunch & Learn” on PR & Marketing For Your Startup

Helping this non-profit support Massachusetts entrepreneurial startups to grow and transform businesses and economies.- Judge for 2024 MassChallenge FinTech Program

Play a role in guiding and supporting the professional development of entrepreneurs and their companies in Techstars, the largest startup network in the world.

Sharing my inspiration and advice on home renovation, modern, organic & coastal design and decor.

- Played a critical role in the early success and growth of the Agency, from 20 to 250 employees, 85 clients and $33 million in revenues to become the second-largest independent technology firm in the nation.- Helped dramatically increase awareness of clients and their market categories, introducing various new industry sectors to the press and analyst community and launching companies into leadership positions; Turned many entrepreneurial companies into showcase accounts for Schwartz;… Show more - Played a critical role in the early success and growth of the Agency, from 20 to 250 employees, 85 clients and $33 million in revenues to become the second-largest independent technology firm in the nation.- Helped dramatically increase awareness of clients and their market categories, introducing various new industry sectors to the press and analyst community and launching companies into leadership positions; Turned many entrepreneurial companies into showcase accounts for Schwartz; Teams were recognized with numerous industry awards for creativity and execution, including Bell Ringer Awards and Communicator Awards.- Represented some of the hottest tech companies including Open Market, Security Dynamics (RSA Security), SpeechWorks (Nuance), Be Free, Viaweb (Yahoo), Lycos, Gamesville, MapInfo, NECX, and Xylogics (Bay Networks). - Integral member of management team responsible for building new business pipeline; securing new clients on a regular basis, and identifying opportunities to generate new revenue streams.- Responsible for managing staff, training, development, and performance reviews.- Resident expert in securing business press and trained agency staff. Secured high-level media and analyst coverage with top-tier business, local and trade press for her clients. Show less

- Managed all the public relations activities for various technology clients including Texas Instruments' AIM software division and ESD division, Fulcrum Technologies, Cadre Technologies and Pillar Corporation.- Research, analyzed, wrote and presented strategic PR plans; developed and executed numerous PR programs that garnered significant news coverage; secured tight relationships with reporters and analysts. - Responsible for the growth of several of the agency's largest accounts;… Show more - Managed all the public relations activities for various technology clients including Texas Instruments' AIM software division and ESD division, Fulcrum Technologies, Cadre Technologies and Pillar Corporation.- Research, analyzed, wrote and presented strategic PR plans; developed and executed numerous PR programs that garnered significant news coverage; secured tight relationships with reporters and analysts. - Responsible for the growth of several of the agency's largest accounts; participated in new business activities- Managed and trained direct reports on aggressive PR tactics; Monitored their billability and workload to optimize agency resources Show less

- Consulted on issues of competitive analysis, business opportunity sizing and strategic planning to Information Industry clients.- Analysis of system integration, CASE and small business system market; detailed knowledge of computer hardware, software and services industry.- Identified and assessed new service line opportunities for a large systems consulting firm and telecommunications company.- Developed competitive positioning price strategies for a CASE tool vendor and… Show more - Consulted on issues of competitive analysis, business opportunity sizing and strategic planning to Information Industry clients.- Analysis of system integration, CASE and small business system market; detailed knowledge of computer hardware, software and services industry.- Identified and assessed new service line opportunities for a large systems consulting firm and telecommunications company.- Developed competitive positioning price strategies for a CASE tool vendor and expert/AI vendor- Conducted primary research for future technology product directions and positions Show less

- Coordinated and prepared the company's budget, quarterly forecasts, 5 year financial plans and flash forecasts.- Planned, analyzed and controlled the expenses of the Planning & Marketing and Finance & Administration organizations and provided their management with financial support. Performed government audits of company expenses.- Created and implemented an Administrative Guide for the company that streamlined operations; Supported senior management in analyzing business operations… Show more - Coordinated and prepared the company's budget, quarterly forecasts, 5 year financial plans and flash forecasts.- Planned, analyzed and controlled the expenses of the Planning & Marketing and Finance & Administration organizations and provided their management with financial support. Performed government audits of company expenses.- Created and implemented an Administrative Guide for the company that streamlined operations; Supported senior management in analyzing business operations and opportunities; performed special financial analysis and miscellaneous projects. Show less

- Participated in a 3-month extensive training program in all aspects of systems development - Team member in Fortune 500 PA-based insurance company. Implemented a conversion from a paper system to a microfilm-based computer assisted imaging retrieval system; involved in the functional design, systems testing, and procedure writing. Developed cost benefit and projection analysis- Team member in global MA-based financial institution in IBM mainframe environment using CMS. Assisted in the… Show more - Participated in a 3-month extensive training program in all aspects of systems development - Team member in Fortune 500 PA-based insurance company. Implemented a conversion from a paper system to a microfilm-based computer assisted imaging retrieval system; involved in the functional design, systems testing, and procedure writing. Developed cost benefit and projection analysis- Team member in global MA-based financial institution in IBM mainframe environment using CMS. Assisted in the development of inventory control systems software by programming in COBOL from technical specifications to support detail design and by unit testing the completed programs. Show less