I drove sales through the execution of marketing and special event campaigns as well as strategic partnerships for the company's regional flagship store in Aventura and its Southeast locations with combined store volume totaling more than $300 million. ➤ Negotiated and led in the development of community and business partnerships annually for in-store events, marketing sponsorships and charitable contributions.➤ Conceptualized and executed more than 100 in-store events annually that resulted in an incremental sales lift of $1M+.➤ Drove a 58% increase in new business generated through creative partnerships and leveraging relationships in the community.➤ Built and managed relationships with key brands throughout each family of business within the company to help achieve sales and new client acquisition objectives. ➤ Increased customer retention and sales by managing and cultivating stores' brand loyalty programs.➤ Managed media relations strategy and experiential programming while partnering with wholesale vendors and various teams across all channels to strategically align multi-brand goals; established metrics to track program effectiveness and ROI➤ Served as local spokesperson and primary liaison for brand launches and celebrity red-carpet appearances including Sarah Jessica Parker, Carolina Herrera, Jason Derulo, Elie Tahari, Kenneth Cole, Constance White, Michael Aram, Bobbi Brown, Rebecca Minkoff, Nest Fragrances Founder Laura Slatkin, Armani Beauty's National Makeup Artist Tim Quinn and many others.➤ Recruited, trained, coached new hires in the Marketing and PR division for the trade area

I led overall public relations, marketing and community relations strategy over a team of 11 direct reports. I also drove sales through special events and partnerships; key liaison to our NY corporate office and Regional Vice President of Stores.➤ Selected to receive company's highest recognition and most coveted "Best of the Best" award➤ Played key role in successfully launching and executing company’s largest beauty event concept, The Makeup Date, across the region and exceeded sales goals and expectations➤ Spearheaded successful marketing, PR and community relations strategies during three Grand Openings in the territory including Orlando, Atlanta and Washington, D.C.➤ Managed regional communication for seasonal campaigns and set sales expectations with store team, regional wholesale vendors and business partners to ensure all objectives were achieved.➤ Trained, coached and mentored all new hires in the marketing and PR division for the region