Dana Watson

Dana Watson Email and Phone Number

Director - North of Nine Communications
Dana Watson's Location
Buffalo, New York, United States, United States
About Dana Watson

Integrated communications professional who produces measurable results and excels in strategic counsel, program management, team development and client service. Adores building and managing teams to achieve successful results.

Dana Watson's Current Company Details

Director - North of Nine Communications
Dana Watson Work Experience Details
  • North Of Nine Communications
    Director
    North Of Nine Communications Nov 2011 - Jul 2017
    Intel: Corporate Reputation/Corporate Responsibility LeadResponsible for maintaining and bolstering Intel’s corporate reputation through strategic communications; leverage global PR managers and U.S. site communicators to position Intel as a global, innovative company and corporate citizen. Develop communications plans to meet business objectives. Assure communications are integrated, thoughtful and using the most effective communications avenues.*Diversity in Technology: Drive communications strategy and execution around Intel’s priority commitment to diversifying its U.S. workforce including managing sensitive issues and vulnerabilities. Kicked off in January 2015 with Consumer Electronic Show CEO keynote inclusion and fireside chat to strategically manage deluge of incoming requests to developing a plan to education reporters and build long-term relationships to managing supporting announcements and its first state of diversity report. *K-12 STEM Education: Primary agency contributor to the increase in awareness of Intel’s commitment to education, the driver that most influenced Intel’s reputation through the lens of corporate responsibility. Managed communications for Intel-sponsored science fairs (Intel Science Talent Search and Intel International Engineering and Science Fair) and increased awareness through key media placements across all major print and broadcast media in the United States. Globally, developed communications strategy for the Intel International Science & Engineering Fair, managing team that brought in 60 journalists from 18 countries over 4 days, annually breaking news media coverage records over six years. Also, lead proactive communications efforts and content generation projects such as surveys to generate news. Agency management: Passionate and skilled in employee development, big picture approach to agency capacity and skill-set staffing, supporting hiring and recruiting talent, managing/coaching large teams and operations
  • Burson-Marsteller
    Manager In The Corporate/Financial Practice
    Burson-Marsteller Jan 2009 - May 2011
    Merrill  Lynch  Wealth  Management  (MLWM)  - Core  leadership  team  member  managing  five  media  markets  (which  garner  approx.  200  media  placements  per  year),   coaching  team  members,  servicing  and  counseling  day-­to-­day  relationships  with  key  client  contacts  - Developed  and  grew 'top advisor ranking' marketing and PR program which  garnered  approx.  $500,000  in  incremental  new  business  in  2009  and  2010  combined.  - Developed  and  implemented  local  communications  plan  to  build  awareness  around  the  benefits  of  the  MLWM/Bank  of   America  combined  organization,  reinforce  key  messages  and  educate  key  stakeholders  by  demonstrating  what  the   new  value  proposition  means  for  clients/prospects - Lead  new  business  win  of  $1.2  million  in  incremental  revenue  to  develop,  launch  and  sustain  a  employee-­focused   customer  service  initiative  for  an  employee  force  of  over  15,000  Intel - Reputation  Group  and  Foundation - Education  Team- In  2010,  managed  communication  strategy  and  event  implementation  efforts  for  two  major  Intel  Education  initiatives:   Intel  Science  Talent  Search  and  Intel  International  Engineering  and  Science  Fair  garnering  with  the  goal  of  achieving   broader  awareness  and  recognition  for  Intel  as  a  corporate  leader  in  education  and  to  bolster  their  reputation  Coca-­Cola  Refreshments - Support  employee  change  communications  by  engaging  approx  450  North  American  facilities  in  an  educational  brand and  CSR  ambassador  program  Comcast - Managed  the  launch  of  a  new  customer-­centric  strategy  to  strengthen  operations  and  culture  to  engage  approx.100,000  employees  through  the  use  of  leadership  playbook,  employee  guides,  talking  points,  email  communications, new  internal  brand  communications guide,  and  town  halls
  • Burson-Marsteller
    Senior Associate
    Burson-Marsteller Jul 2008 - Jan 2009
    - Launched  and  developed  collateral  for  expanded  compliance  initiative  for  confidential  U.S.  healthcare  provider   focusing  on  organizational/culture  change communications  for  120  top  leaders  in  the  organization- LightSquared  (start-­up  broadband  company) - Assisted  in  overall  account  management  with  a  focus  on  website  management,  marketing  communications   development  and  project  management  with  web  and  design  teams  to  raise  the  visibility  of  the  new  company   - Acted  as  Corporate  Practice  Chair  Chief  of  Staff; launched  and  coordinated  cross  functional  practice  communications   initiatives  to  engage  staff,  break  down  silos  and  to  identify  growth  opportunities  within  the  practice  - Assisted  practice  leadership  in  development  of  new  business  memos  and  presentations  that  support  business generating  goals  - Managed  the  Burson-­Marsteller  intern  program  that  was  successful  in  identifying    and  developing  relationships  with  top  entry  level  potential  staff  members  critical  to  the  recruitment  process
  • Burson-Marsteller
    Associate
    Burson-Marsteller Jul 2007 - Jul 2008
    Thomson Reuters - Launched  and  assisted  in  managing  employee  events  in  25  key  global  locations  for  the  merger  and  global  brand  launch
  • Burson-Marsteller
    Client Executive
    Burson-Marsteller Aug 2006 - Jul 2007
    Supported  the  Merrill  Lynch  Wealth  Management  account  team  with  media  monitoring,  mechanizing  reports,  account   management  and  team  engagement
  • Spl Intergrated Solutions
    Account Client Service Coordinator
    Spl Intergrated Solutions Dec 2005 - Jul 2006

Dana Watson Education Details

Frequently Asked Questions about Dana Watson

What is Dana Watson's role at the current company?

Dana Watson's current role is Director - North of Nine Communications.

What schools did Dana Watson attend?

Dana Watson attended State University Of New York College At Fredonia.

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