Integrated communications professional who produces measurable results and excels in strategic counsel, program management, team development and client service. Adores building and managing teams to achieve successful results.
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DirectorNorth Of Nine Communications Nov 2011 - Jul 2017Intel: Corporate Reputation/Corporate Responsibility LeadResponsible for maintaining and bolstering Intel’s corporate reputation through strategic communications; leverage global PR managers and U.S. site communicators to position Intel as a global, innovative company and corporate citizen. Develop communications plans to meet business objectives. Assure communications are integrated, thoughtful and using the most effective communications avenues.*Diversity in Technology: Drive communications strategy and execution around Intel’s priority commitment to diversifying its U.S. workforce including managing sensitive issues and vulnerabilities. Kicked off in January 2015 with Consumer Electronic Show CEO keynote inclusion and fireside chat to strategically manage deluge of incoming requests to developing a plan to education reporters and build long-term relationships to managing supporting announcements and its first state of diversity report. *K-12 STEM Education: Primary agency contributor to the increase in awareness of Intel’s commitment to education, the driver that most influenced Intel’s reputation through the lens of corporate responsibility. Managed communications for Intel-sponsored science fairs (Intel Science Talent Search and Intel International Engineering and Science Fair) and increased awareness through key media placements across all major print and broadcast media in the United States. Globally, developed communications strategy for the Intel International Science & Engineering Fair, managing team that brought in 60 journalists from 18 countries over 4 days, annually breaking news media coverage records over six years. Also, lead proactive communications efforts and content generation projects such as surveys to generate news. Agency management: Passionate and skilled in employee development, big picture approach to agency capacity and skill-set staffing, supporting hiring and recruiting talent, managing/coaching large teams and operations
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Manager In The Corporate/Financial PracticeBurson-Marsteller Jan 2009 - May 2011Merrill Lynch Wealth Management (MLWM) - Core leadership team member managing five media markets (which garner approx. 200 media placements per year), coaching team members, servicing and counseling day-to-day relationships with key client contacts - Developed and grew 'top advisor ranking' marketing and PR program which garnered approx. $500,000 in incremental new business in 2009 and 2010 combined. - Developed and implemented local communications plan to build awareness around the benefits of the MLWM/Bank of America combined organization, reinforce key messages and educate key stakeholders by demonstrating what the new value proposition means for clients/prospects - Lead new business win of $1.2 million in incremental revenue to develop, launch and sustain a employee-focused customer service initiative for an employee force of over 15,000 Intel - Reputation Group and Foundation - Education Team- In 2010, managed communication strategy and event implementation efforts for two major Intel Education initiatives: Intel Science Talent Search and Intel International Engineering and Science Fair garnering with the goal of achieving broader awareness and recognition for Intel as a corporate leader in education and to bolster their reputation Coca-Cola Refreshments - Support employee change communications by engaging approx 450 North American facilities in an educational brand and CSR ambassador program Comcast - Managed the launch of a new customer-centric strategy to strengthen operations and culture to engage approx.100,000 employees through the use of leadership playbook, employee guides, talking points, email communications, new internal brand communications guide, and town halls -
Senior AssociateBurson-Marsteller Jul 2008 - Jan 2009- Launched and developed collateral for expanded compliance initiative for confidential U.S. healthcare provider focusing on organizational/culture change communications for 120 top leaders in the organization- LightSquared (start-up broadband company) - Assisted in overall account management with a focus on website management, marketing communications development and project management with web and design teams to raise the visibility of the new company - Acted as Corporate Practice Chair Chief of Staff; launched and coordinated cross functional practice communications initiatives to engage staff, break down silos and to identify growth opportunities within the practice - Assisted practice leadership in development of new business memos and presentations that support business generating goals - Managed the Burson-Marsteller intern program that was successful in identifying and developing relationships with top entry level potential staff members critical to the recruitment process -
AssociateBurson-Marsteller Jul 2007 - Jul 2008Thomson Reuters - Launched and assisted in managing employee events in 25 key global locations for the merger and global brand launch -
Client ExecutiveBurson-Marsteller Aug 2006 - Jul 2007Supported the Merrill Lynch Wealth Management account team with media monitoring, mechanizing reports, account management and team engagement -
Account Client Service CoordinatorSpl Intergrated Solutions Dec 2005 - Jul 2006
Dana Watson Education Details
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Public Relations
Frequently Asked Questions about Dana Watson
What is Dana Watson's role at the current company?
Dana Watson's current role is Director - North of Nine Communications.
What schools did Dana Watson attend?
Dana Watson attended State University Of New York College At Fredonia.
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