Debut novel being published in April 2024.

• Supports the creation and development of engaging story shares and LinkedIn blog content.• Elevates social media engagement by building a comprehensive strategy to engage consumers across social networks.• Develops and implements communication plans to support events and other public relations opportunities. • Monitors media for company and industry-related new and utilizes trending topics to optimize content.• Provides support to senior leadership for events, ghostwriting industry-related blogs, and providing messaging points for maximum effectiveness.• Performs analysis to determine the effectiveness of campaigns.

• Provided strategic support for multiple high-profile accounts, with a focus on healthcare and education.• Developed briefing documents, drafted press releases and created media lists. Built media relationships, responded to media inquiries, tracked secured media coverage and created coverage reports.• Created and coordinated content strategy for clients and for Nyhus' social media properties. In charge of managing and editing the Nyhus blog.• Conducted research and analysis for client-facing initiatives and business development ventures.

• Lifestyle blogger responsible for a monthly blog post on the Sigma Kappa Nationals’ alumnae blog.• Responsible for helping enable communication between Sigma Kappa alumnae by creating conversation through blogging for the online community.

• In charge of writing press releases to increase media exposure, administering social media outreach and ensuring efficient marketing meetings through detailed notes and project managing.• Part of the five-person Marketing group in charge of brainstorming publicity strategies and tactics. Responsible for the PR for Jubilee Women’s Center’s 2nd Annual Mardi Gras Party & Silent Auction, which raised $41,394 to provide support, classes and a safe home for women on the path to self-sufficiency. Personally in charge of media relations and creating a promotional slideshow for the event.

• Writer, editor, and creator of The Roanoke Weekly Press newspaper.• Provided excellent and efficient customer service. Managed shifts and trained new associates. Defined company culture, communicated effectively with a variety of people, sold and managed merchandise, and worked productively within a team.

Planned an executed lesson plans during a quarter-long weekly class for incoming freshmen which concerned their student transition, health and wellness, and resources available to them. Designed social activities for the group, as well as implemented off-campus instructional outings. Also served as a peer mentor and assisted FIG organizers in teaching new FIG Leaders during Spring 2009 and 2010.

• Ensured a fast-paced retail experience, which included selling to and interacting with customers, working behind a register, and promoting merchandise.• Productively worked as part of a team, while reinforcing the ability to take initiative in a collaborative setting.