Manage social media and digital marketing efforts for startups and small businesses in the beauty & lifestyle space.

Responsible for social media management, content creation, community management, digital marketing, and brand partnerships (Blossom by First Media, COMPLEX, Buzzfeed, and III Points Music Festival).Highlights: Started a surprise & delight campaign called "Live & Letgo." Gifted eco-friendly letgo merch (backpack made from recycled billboards, recycled cotton T-shirts) to superusers who tagged their #letgofind on social media.

Led all social media efforts, including strategy, content creation, copywriting, scheduling, community management, paid campaigns and targeting, influencer partnerships, and cross-promotional media partnerships across platforms. Monitored analytic tools and created weekly reports on strategy and trends for staff members. Created and executed digital marketing programs for luxury brands like Gucci, Sephora, and Bergdorf Goodman.Highlights: Increased visits to the site via social by 242%, unique visitors by 143%, and page views by 347% in the first six months. Grew Instagram to exceed 1 million followers.

Led strategy and execution across social media platforms including Facebook, Twitter, Pinterest, Instagram, Tumblr, Periscope, Vine, Google+, Snapchat and We Heart It. Monitored analytic tools and adjusted strategy as necessary. Planned and directed live video content, shot and edited images and video, designed graphics, moderated community comments, assisted with Free Stuff monthly giveaways, and wrote content for both web and print.Highlight: Increased organic Pinterest referrals by 381% and Facebook referrals by 234% year over year.

Wrote and produced 3-7 stories daily on a range of fashion and beauty topics. Acted as in-house photographer. Managed the @StyleBistro social accounts including Twitter, Pinterest, Facebook, Instagram and Snapchat. Monitored analytic tools and adjusted social media strategy as necessary.Highlight: increased organic Twitter impressions by 439% and produced more than 330 stories.

Oversaw the production of 100-200 TV/radio commercials daily at Studio Z. Served as the liaison between agency and studio, managing the planning, scheduling and execution of all broadcast creative before distribution.Highlight: Oversaw the production of 100-200 TV/radio commercials daily.

Directed a staff of 20 and was responsible for all final editorial decisions.Highlights: Wrote back-of-book fashion feature, conceptualized cover art.

Assisted producers and directors with campaign management and production, including photo research, archival projects and material routing.Highlight: Pulled press images for use in VMA ‘13 creative deliverables.

Managed samples, pulled accessories for photo shoots and wrote credits for fashion spreads.Highlight: Assisted on the Nov. 2013 cover shoot featuring Chloë Sevigny.

Managed 30 freelance writers, assigned stories, wrote headlines, edited copy and created a budget for print and online versions of "the Avenue," the weekly entertainment and lifestyle section of the largest student-run newspaper in the U.S. with a daily circulation of 35,000.Highlights: Revamped social media presence, introduced reader contests.

Wrote news and feature stories including “Fifth Ave.,” a bi-weekly fashion column, and “Lens Flair,” a weekly street style photo column.

Delegated news, feature and sports assignments to 35 photographers, wrote cutlines, maintained archives and edited photos.Highlight: Designed 15 full-page special edition covers.

Photographed general news, features, portraits and sports photos.

Researched, conceived, wrote and tagged SEO-friendly news and feature articles, monitored trends and promoted content via social media. Highlight: Wrote 70+ stories on daily traffic-based deadlines.

Proofread and fact-checked all editorial pieces before passing to print. Wrote local features, researched products, requested press material and compiled trend pages.Highlight: Interviewed singer/actress Ariana Grande for a full-page feature.

• Wrote news, feature, editorial, and entertainment stories for Teenlink South Florida, a weekly newspaper by the Sun Sentinel for Broward teens with a circulation of 75,000.• Generated content ideas at a monthly planning meeting.• Contributed news and editorial pieces to a seasonal college planner.• Highlights: Awarded Correspondent of the Year at the 2010 Sun Sentinel Journalism Awards for my work.

• Photographed news, features, portraits and other images for Teenlink South Florida, a weekly newspaper by the Sun Sentinel with a circulation of 75,000 distributed to public and private high schools in Broward County.• Edited and toned photographs.• Wrote captions.• Generated content ideas at a monthly planning meeting.• Highlights: Awarded Best Photographer at the 2010 Sun Sentinel Journalism Awards for my work.