Dana Falk Email & Phone Number

New York, New York, United States

New York, New York, United States

Greater New York City Area

-Responsible for creating and maintaining ad product catalog in the order management system. This is accomplished by gathering product specs including targeting criteria, inventory capacity, and other execution prerequisites from numerous internal stakeholders, such as; Newsroom, Ad Innovation, Ad Operations, and Ad Platforms-Owner of pricing and packaging of custom, built-if-sold, and off-the-shelf ad products, including rotational and sponsorship-Provide key business insights to senior sales and advertising operations leadership based on sales performance trends. Visualize key metrics on an ongoing basis to communicate out to product, sales, and exec teams-Led initiatives on collaborative projects with cross functional groups including Ad Ops, Product, Finance, and Sales to identify inventory opportunities -Aid in the day-to-day responsibilities of the global pricing and rate card management, which include analyzing proposals pricing and act as a pricing expert for sales and agency consultations.-Strategize with internal stakeholders to help come up with ways to increase efficiency and quality assurance both operationally and within the ad stack, including; order management system, ad server, and data management platform-Senior Stakeholder in our OMS migration to AdPoint which included creating tickets in Jira, collaborating with teams on new features, developing training materials, and providing instruction and insight to internal and external engineering teams.-Manage and Mentor a Sales Planning Analyst and Yield Operations Manager

Greater New York City Area

-Managed Product Catalog-Trained Sales Planners in DSM and Media Planning-Product inventory projections (at both overview and granular levels) for the assessment of existing and proposed new ad products-Developed, Implemented, and Managed Delivery of Sponsorships-Participated in Client Kick-Off-Calls to ensure smooth transition from pre-to-post sales-Reviewed and managed daily digital ad inventory requests from sales, product marketing, and sales planning groups-Project Managed Site and Catalog Changes

Greater New York City Area

-Worked with Sales Development Account Managers and Sales Account Managers, to develop client focused cross platform media plans and help identify new, strategic approaches -Determined the products and types of packages that would be appropriate for each client-Worked closely with marketing services, advertising operations, production managers, and pricing team to facilitate sales-Managed special projects, sponsorship packages, and custom units-Facilitated Insertion Order process-Monitored inventory and recommended alternative solutions-Q4 2014 Publisher Award Winner for Google Maps-36 Hours

-Worked with all New York advertising agencies as well as many Midwest and West Coast agencies-Prepared Excel and PowerPoint reports for VP, Pricing & Inventory-Created and maintained “Special Circumstances” list for advertisers, including competitive analysis, movie restrictions, and episode screening requirements-Maintained national advertising accounts by handling quarterly flighting, brand allocations, and pre-log and post-log delivery-Developed and implemented training program for new sales assistants

New York, New York

-Participated in “brainstorming” meetings for upcoming ad campaigns -Researched photo shoot venues and prepared Excel grids for photo shoots-Handled travel and meeting arrangements, expense reports and charity sponsorship details

New York, New York

-Prepared Excel lists of event contacts, magazine contacts and event venues-Organized advertising materials for Fashion Rocks and Movies Rock