Dana Falk Email & Phone Number

New York, New York, United States

New York, New York, United States

Greater New York City Area

-Responsible for creating and maintaining ad product catalog in the order management system. This is accomplished by gathering product specs including targeting criteria, inventory capacity, and other execution prerequisites from numerous internal stakeholders, such as; Newsroom, Ad Innovation, Ad Operations, and Ad Platforms-Owner of pricing and packaging.

Greater New York City Area

-Managed Product Catalog-Trained Sales Planners in DSM and Media Planning-Product inventory projections (at both overview and granular levels) for the assessment of existing and proposed new ad products-Developed, Implemented, and Managed Delivery of Sponsorships-Participated in Client Kick-Off-Calls to ensure smooth transition from pre-to-post.

Greater New York City Area

-Worked with Sales Development Account Managers and Sales Account Managers, to develop client focused cross platform media plans and help identify new, strategic approaches -Determined the products and types of packages that would be appropriate for each client-Worked closely with marketing services, advertising operations, production managers, and pricing.

-Worked with all New York advertising agencies as well as many Midwest and West Coast agencies-Prepared Excel and PowerPoint reports for VP, Pricing & Inventory-Created and maintained “Special Circumstances” list for advertisers, including competitive analysis, movie restrictions, and episode screening requirements-Maintained national advertising accounts.

New York, New York

-Participated in “brainstorming” meetings for upcoming ad campaigns -Researched photo shoot venues and prepared Excel grids for photo shoots-Handled travel and meeting arrangements, expense reports and charity sponsorship details

New York, New York

-Prepared Excel lists of event contacts, magazine contacts and event venues-Organized advertising materials for Fashion Rocks and Movies Rock