Promoted to establish standalone content marketing agency while setting strategic goals for a high-growth business model. Oversee sales, marketing, and operations with full P&L management. Recruit, supervise, and train staff members. Collaborate on project management, process improvement, and quality control to support structured growth in a fast-moving environment. • Expanded team from 5 to 40 members. Recruit, train, and manage staff to create successful nurture strategies and content marketing campaigns for startups through Fortune 500 companies.• Secured organization’s top 5 accounts, which now generate 50%+ of annual revenue.• Developed integrated marketing and communications strategy to support revenue goals and en-hance brand awareness. • Directly manage sales and marketing team, driving client growth and new account acquisition processes. Travels frequently to support team nationwide.

Charged with developing a premier marketing event. Led all sales and marketing with full P&L management. • Established conference now recognized as one of G3 Communications’s leading brands and a top event in the B2B marketing industry. • Set and executed event strategy and marketing plans that more than doubled ticket sales and sponsorship for 4 consecutive years.

Appointed to launch Channel Marketer Report, an online publication targeting OEMs, manufacturers, VARs, VADs, solution providers, and ISVs in the retail, hospitality, IT/telecom, medical/pharmaceutical, financial, and industrial markets. • Generated 115% of sales and subscription goals in first year. • Coordinated sales, marketing, and editorial strategy while setting monthly production schedule and leading the team.• Represented brand at all major trade shows to increase business and readership.

Led all marketing aspects including vendor/agency management, communications and content development, event management, website management, digital and social media branding, campaign building and lead generation, public relations and advertising, and internal communications. Held full P&L responsibility. Reported directly to CEO. • Built company’s marketing department and channel strategy from the ground up. • Defined and developed corporate brand and image that generated $7M+ in opportunities on a $400K budget annually. • Leveraged early content marketing strategies and automation systems, building out a robust de-mand generation effort that comprised blogging, social media, webinars and email nurtures. Im-plemented a B2B social media program that positioned company as a thought leader in the retail technology industry. • Started a customer/prospect conference that generated $1.5M+ in opportunities annually and be-came recognized in the field as a must-attend event. Designed sponsorship program that offset con-ference costs by 75%. • Built a network of 50+ OEM and channel partnerships to position company as having market’s most comprehensive product portfolio.

A-B Journal (A Rockwell Automation Custom Publication): Wrote case studies and business articles, managed partner relationships and oversaw production process.

Wrote and edited articles for the Caterpillar and Okuma America custom publications.

Laminating Design and Technology Magazine