Dana Mcdaniel's Location
San Diego, California, United States, United States
Dana Mcdaniel's Contact Details
Dana Mcdaniel work email
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Dana Mcdaniel personal email
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About Dana Mcdaniel
Experienced News Director with a demonstrated history of creating engaging content across multiple platforms. Strong media and communication professional skilled in covering breaking news events and managing large newsrooms in top markets.
Dana Mcdaniel Work Experience Details
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Director Of ContentKfmb StationsSan Diego, Ca, Us -
Director Of ContentKfmb Stations Sep 2019 - PresentSan Diego, CaDirector of Content at KFMB Stations (News8, CBS8.com, News8 on The CW San Diego)/ TEGNA, Inc. Leading a team of journalists producing local news and engaging digital content in America's Finest City - San Diego. Interesting in joining our team? Check CBS8.com for current opportunities. -
News DirectorWdaf-Tv Fox 4 Jun 2017 - Sep 2019Kansas CityLead a team of journalists who provide 62.5 hours of local news in the Kansas City market. Oversee production of news and digital content at the number one station in the market. FOX4 produces the dominant number one six-hour morning news and has a digital reach that far exceeds local competitors. Initiated new workflows to generate more compelling content and created new station initiatives to expand our reach and build brand loyalty.
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Vp NewsKtvu / Ktvuplus Oct 2014 - Feb 2017Oakland, CaliforniaManaged a team of 100+ journalists and production staff. KTVU produces 72 hours of local news per week in the San Francisco market (DMA #6). Determined overall news strategy for both on-air, online, and social platforms. Responsible for hiring, staff development and ongoing training. Collaborate on station branding and station image campaigns and approved all content prior to air. Oversaw investigative unit and special story coverage plans. Identified and implemented new technologies that assist/enhance newsgathering efforts and on air coverage. Managed digital and social teams. Established strategic partnerships in community to grow brand recognition and position station to break news first. Expanded number of hours of local news per week by 20 hours within first two years. Managed and oversaw department budget. Negotiated talent contracts and labor union collective bargaining agreements. Developed and created new content initiatives and strategies to reach a broader audience.
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Vice President News Wttg-TvFox Broadcasting Company Oct 2013 - Oct 2014Washington D.C. Metro AreaVP News in #7 market. Responsible for overseeing WTTG's on air and online news product. Refocused news product to deliver more relevant content to serve local market. Implemented considerable staffing changes, including main anchor changes, that helped grow ratings and positioned station for long term success. Developed new, more efficient, workflows that enabled production teams to be more creative. Established expectations for content style and on-air execution. Oversaw sweeps calendar planning and investigative efforts. Worked to improved labor relations with multiple unions at station. Rebranded and launched a new two-hour late-morning broadcast "Good Day DC". -
Vice President NewsWjbk/Fox2 Detroit 2001 - Oct 2013WJBK produced 65 hours of weekly newscasts in the Detroit market. As VP News, I shaped the content and coverage of the station and helped grow the station to become the market's dominant news leader - number one in every newscast. Covered a market riddled with crime, corrupt politicians, and facing huge economic difficulties. Developed short and long-term coverage plans to bring perspective to these issues and to hold those in power accountable. Launched a weekly live half-hour prime-time issues show that became appointment television in Detroit. Covered Super Bowl XL in Detroit, two Stanley Cup Championships, two World Series runs, an NBA Championship, the PGA Championship, the Ryder Cup, and many NCAA/Final Four events. Enterprise story development and big story coverage helped to define WJBK's exceptional reputation. Grew community outreach and created significant station projects to bring awareness to social issues facing the Detroit region. Launched station website and grew social media and digital platforms by creating unique and engaging content for digital audience.
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Assistant News DirectorWjbk-Tv Mar 1997 - Dec 2001Southfield, MiResponsible for overseeing daily news coverage, long-term planning, and managing strategic initiatives. Established goals and expectations for newsroom staff. Oversaw staff development, staff scheduling, and designed newsroom work flow. Worked in collobration with news director to develop and launch an investigative and consumer unit that addressed the needs of our audience/market. Created strategic partnerships and developed procedures respond to every email/call that came in to the station. Produced on-air specials and planned and executed coverage for major news events and breaking news.
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Studio Operations SupervisorChicagoland Television News Nov 1993 - Mar 1996Oak Brook, IllinoisScheduled and trained all operational staff. Worked closely with engineering and news managers to develop station workflows for start-up 24-hour local news channel in Chicago market. Worked with Chicago Tribune to develop synergies between print and broadcast. Assisted with developing "look" for newscasts and how to differentiate broadcasts from each other. Took leadership role in working with outside vendor to automate Master Control. Managed station's election coverage on-air results.
Dana Mcdaniel Skills
Television
Broadcast
Video Production
Broadcast Television
Broadcast Journalism
Video
Social Media
Media Relations
New Media
Digital Media
Radio
Public Relations
Avid
Journalism
Public Speaking
Final Cut Pro
Facebook
Advertising
Blogging
Broadcasting
Entertainment
Media Production
Television News
Video Editing
Tv News Production
Event Planning
Press Releases
Breaking News
Social Media Marketing
Contract Negotiation
Labor Relations
Corporate Social Responsibility
Internal Communications
Community Outreach
Avid Technology Products
Corporate Finance
Small Business Financial Management
Digital Marketing
Small Business Marketing
Twitter
Communication
Frequently Asked Questions about Dana Mcdaniel
What company does Dana Mcdaniel work for?
Dana Mcdaniel works for Kfmb Stations
What is Dana Mcdaniel's role at the current company?
Dana Mcdaniel's current role is Director of Content.
What is Dana Mcdaniel's email address?
Dana Mcdaniel's email address is dm****@****fox.com
What skills is Dana Mcdaniel known for?
Dana Mcdaniel has skills like Television, Broadcast, Video Production, Broadcast Television, Broadcast Journalism, Video, Social Media, Media Relations, New Media, Digital Media, Radio, Public Relations.
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