I am a passionate leader with over 20 years of experience in all aspects of product - innovation, strategy, design, development, and marketing – for manufacturing, chemical and consulting businesses. I believe putting the customer at the center and needs-based innovation are the cornerstone of winning product strategies to drive business growth. My well-rounded product management, marketing experience, team leadership and business acumen enable a comprehensive, big picture approach to ensure strategies are aligned to overall business goals and successfully executed to drive revenue growth, improve profits and capture market share.Key Capabilities:•Market Development & Management: Deep knowledge of market & competitive landscape, uncovering opportunities for growth through market expansion, new product development &/or new market exploration.•Product Management: Product line strategy, lifecycle management, pricing & margin strategies, sales training & collateral.•New Product Development & Innovation: Uncovering customers’ unmet needs as the basis for bringing differentiated or disruptive new products or services to the market.•Customer Experience: Building a culture of CX though strategy, VOC research, persona development & journey mapping, experience improvement roadmapping.•Digital Marketing: Optimizing the path to market through marketing technology, digital channel strategies, SEO/SEM, lead generation & nurturing.•Integrated Marketing: Campaign design & messaging to effectively reach and convert target audiences.Putting the customer at the center of everything is a core tenant of my work and is something I instill in teams I lead directly, or indirectly through cross-functional interactions. I have proven leadership abilities, applying a solid vision and servant leader principles to support high performing teams as they drive for results. And I use a data-driven approach for decision making and emphasize measuring success through key performance metrics that are regularly analyzed and communicated to key stakeholders and business leaders. I have worked across multiple industries, including manufactured products and service industries, both regionally and globally. I have experience with a variety of customer segments in B2B, B2C and B2B2C and through both direct and distribution-based channels to market.I am available to discuss new opportunities in the greater Milwaukee or downtown Chicago area or virtually (remote) ini North America and Europe. Please contact me at DanaLRay14@gmail.com.