Dana Wagner

Dana Wagner Email and Phone Number

Director of Marketing and Communications at Discover Kalamazoo @ Discover Kalamazoo
kalamazoo, michigan, united states
Dana Wagner's Location
Kalamazoo, Michigan, United States, United States
Dana Wagner's Contact Details

Dana Wagner personal email

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Dana Wagner phone numbers

About Dana Wagner

Dana Wagner is the Director of Marketing and Communications for Discover Kalamazoo where she manages all marketing efforts promoting leisure travel to the County and implements advertising strategy for meeting and event recruitment. She is currently leading a committee of key community partners in a project to develop a unique selling proposition for Kalamazoo. Dana is an experienced marketing and events professional who has worked with many businesses and nonprofits in the Kalamazoo area for the past 14 years. She has coordinated events ranging from 100 – 20,000+ attendees and has managed all aspects of events including logistics, marketing and advertising plans, driving revenue streams, community partnerships, selling sponsorships, and recruiting and retaining staff. She also served on the Downtown Kalamazoo Restaurant and Retail Association for 9 years and is currently serving on the Kalamazoo Public Arts Commission and as Secretary for the Vicksburg Historical Society. Dana graduated cum laude from Kalamazoo College with a B.A. in both business and studio art.Certified Tourism Ambassador (CTA)

Dana Wagner's Current Company Details
Discover Kalamazoo

Discover Kalamazoo

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Director of Marketing and Communications at Discover Kalamazoo
kalamazoo, michigan, united states
Website:
discoverkalamazoo.com
Employees:
16
Dana Wagner Work Experience Details
  • Discover Kalamazoo
    Director Of Marketing And Communications
    Discover Kalamazoo Apr 2020 - Present
    Kalamazoo, Michigan, United States
    Discover Kalamazoo is the official destination marketing organization for Kalamazoo County. We recruit meetings, events, and conferences, that create positive economic impact throughout our community. We connect planners with local businesses and provide information and resources to both visitors and residents. We find every way possible to share our love of our community and let others know why Kalamazoo is the perfect place for a unique getaway, meeting, or event. We work to share Kalamazoo with everyone, inspiring visitors and residents to discover Kalamazoo.
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  • Kalamazoo Growlers Baseball Club
    Director Of Live Events And Operational Efficiency
    Kalamazoo Growlers Baseball Club Nov 2017 - Mar 2020
    Kalamazoo, Michigan
     Creating new streams of revenue through special events and corporate outings, ranging from 200 – 2,500 attendees. Events include a now multi location Donut and Beer Festival, Taco and Tequila Festival, Bourbon & BBQ Country Jam, and Mac & Cheese Festival, along with company picnics, networking events and 5k run/walks.  Planned the 25th anniversary of the Northwoods League All-Star Game with representatives from 20 teams, 60 MLB scouts, and Northwoods League personnel for a two day celebration including a banquet honoring the players, national comedy show, player showcase, home run derby, and sold out All-Star baseball game. Promoting the venue capabilities, developing sales packages, and brainstorming with clients to bring in a growing number of public and private events for alternative revenue on non-game days. For every event, developing event plans and budgets, planning marketing strategies, selling sponsorships, recruiting vendors, website and social media management, and executing all event day logistics and safety planning. Recruiting and managing groups of 100-200 volunteers per event, and leading training on ServSafe alcohol practices. Revamping the team shop aesthetics and layout for better display of merchandise and increased sales. Managing the hiring process, reviewing payroll, and strategizing on staffing schedules for over 120 seasonal employees. Reviewing company expenditures to find ways to maximize revenue, including implementing a new POS system, changing phone and internet providers, switching insurance coverage, and developing a process for game day financials.
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  • Townsquare Media
    Live Events Manager & Promotions Director
    Townsquare Media Feb 2014 - Nov 2017
    Kalamazoo, Michigan Area
     Executed all aspects of event management for more than seven events per year including job fairs, beer/wine festivals, and a multi day community festival featuring national vendors and entertainment (Kalamazoo Ribfest) which had 10,000 annual attendees over the three day festival. Developed event plans and budgets, built sponsorship relations and involvement, and vendor recruitment and retention.  Created integrated marketing across all platforms, graphic design work, ticket selling and customer service. Strategic execution of on-site logistics and staffing including emergency planning and safety precautions. Oversaw promotions and contest logistics for six radio stations and their online components. Creative brainstorming in promotions and sponsorships to come up with unique solutions to both address client goals and enhance the consumer experience.Events ranging from 100 - 20,000+ attendees. Events included Wine Not (indoor wine festival), Southwest Michigan Job Fair, America on Tap (craft beer festival), Insane Inflatable 5k, Kalamazoo Ribfest, Battle Creek Fall Job Fair, and Kalamazoo Craft Beer Festival.
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  • Gazelle Sports
    Strategic Development And Brand Assistant
    Gazelle Sports Dec 2012 - Feb 2014
    Kalamazoo, Michigan Area
     Focused on customer retention and development by gathering and analyzing customer behavior and feedback. Assisted with development and execution of the company’s three year strategic plan, especially within segmented marketing. Building the foundations for an innovative movement initiative, On the Move Kalamazoo, to create a healthier community. Developed engaging presentations that strengthened the brand and company values both internally and externally.
  • Gazelle Sports
    Events And Program Coordinator
    Gazelle Sports Jul 2010 - May 2013
    Kalamazoo
     Managed all event logistics for the Kalamazoo store from creating new events, to event day execution and follow up. Facilitated in store events with apparel and shoe vendors to bring in new customers and strengthen established customer base. Developed and implemented marketing tactics for store owned events, training programs, and local sponsored events. Oversaw sponsorship opportunities for the Kalamazoo store to be engaged in community projects on health and wellness. Provided event management expertise through consultation with community partners on new and existing projects with organizations including the Boys & Girls Clubs of Greater Kalamazoo, Kalamazoo Area Runners, Kalamazoo Loaves & Fishes, Kalamazoo Marathon at the Borgess Run for the Health of It, Kalamazoo Nature Center, Kalamazoo River Valley Trail, Mt. Zion Baptist Church, Susan G. Komen Race for the Cure, and the Kalamazoo YMCA.
  • Susan G. Komen Race For The Cure - Southwest Michigan Affiliate
    Race Director For Southwest Michigan Race For The Cure
    Susan G. Komen Race For The Cure - Southwest Michigan Affiliate Dec 2012 - Feb 2014
  • Center For Career And Professional Development At Kalamazoo College
    Career Advisor
    Center For Career And Professional Development At Kalamazoo College Sep 2008 - Jul 2010
     Building the CCPD’s image and marketing messages to appeal to target audiences while implementing new ideas in social media. Assisted students in resume and cover letter writing and created and presented programs on developing career skills. Editor and writer of the weekly electronic newsletter sent to all upperclassmen students.  Initiated the first mock phone interview program and helped increase the program from 9 participants in 2009 to 42 in 2010.  Enhanced skills in public speaking, professional etiquette, and the use of new effective marketing techniques to advertise events and increase career development awareness.
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  • Air Zoo
    Marketing And Public Relations Intern
    Air Zoo Jun 2009 - Nov 2009
     Wrote press releases, solely conducted a visitor feedback survey to evaluate the free general admission promotion, took photographs of events, and responded to various in-house needs. Results from visitor feedback survey were subsequently used to implement new developments such as the joining of the two campuses for better visitor access, more ride options, and the new fee structure for admission and attractions. Contributed several articles and photographs for the fall 2009 Air Currents, the quarterly newsletter. Strengthened diverse styles of public writing and gained professional interaction with local media and surrounding businesses.

Dana Wagner Skills

Marketing Graphic Design Photoshop Powerpoint Microsoft Excel Event Planning Community Outreach Events Coordination Social Media Public Speaking Customer Service Marketing Communications Online Marketing Event Management Press Releases Advertising Newsletters Training Leadership Fundraising Creative Direction Social Networking Management Social Media Marketing Program Management Email Marketing Facebook Nonprofits Editing Media Relations Volunteer Management Strategic Communications Sponsorship Time Management Public Relations

Dana Wagner Education Details

Frequently Asked Questions about Dana Wagner

What company does Dana Wagner work for?

Dana Wagner works for Discover Kalamazoo

What is Dana Wagner's role at the current company?

Dana Wagner's current role is Director of Marketing and Communications at Discover Kalamazoo.

What is Dana Wagner's email address?

Dana Wagner's email address is da****@****ast.net

What is Dana Wagner's direct phone number?

Dana Wagner's direct phone number is (203) 861*****

What schools did Dana Wagner attend?

Dana Wagner attended Kalamazoo College, University Of The West Indies, St. Augustine Campus.

What skills is Dana Wagner known for?

Dana Wagner has skills like Marketing, Graphic Design, Photoshop, Powerpoint, Microsoft Excel, Event Planning, Community Outreach, Events Coordination, Social Media, Public Speaking, Customer Service, Marketing Communications.

Who are Dana Wagner's colleagues?

Dana Wagner's colleagues are Kristi Ritsema, Alexandra Lutz, Kristi Ritsema, Brad Beauregard, Reed Benton, M.s. Imc, Chris Wilkins, Cam Peterson.

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