Dan Boren Email & Phone Number

Boston, Massachusetts, Us

San Jose, Ca, Us

San Jose, Ca, Us

- Established and built out the Pricing Strategy function- Set the Automation Anywhere 2 year pricing vision to align priorities and investments to a shared end goal.- Simplified the packaging portfolio in order to streamline customer, field and partner navigation. Reduced SKUs from hundreds to tens.- Defined an evolved discount approval methodology that is expected to better match field discounting with customer value and drive a 5-10% uplift in value capture

Cambridge, Massachusetts, Us

- Lead a team of 6 to define and deliver HubSpot’s monetization strategy

San Francisco, California, Us

- Led a team of 20 to deliver new product pricing and packaging for a majority of Salesforce’s Clouds/Business Units (representing 80+% of Salesforce's revenue).- Developed Salesforce’s 3-5 year monetization long range plan to align executive stakeholders on Salesforce’s monetization vision, prioritize investments and plan strategic initiatives.- Built AI/analytic pricing tools that improved Salesforce’s monetization capabilities and served as an incubator for Salesforce CPQ (Configure Price Quote). Accomplishments include:- Oversaw design and development of AI-driven field discounting guidance with expected impact of 2-5% incremental ARR.- Developed Salesforce CPQ pricing intelligence product roadmap and oversaw the business case and requirements for pricing guidance functionality.- Defined requirements for and oversaw the development of SKU health dashboards to measure pricing performance and proactively identify improvements.

San Francisco, California, Us

- Oversaw pricing and packaging strategy for multiple Business Units, including Salesforce Platform, Analytics, Productivity, and Success Clouds.-Re-priced and re-packaged Analytics Cloud products to make pricing more consumable for sales and more closely tie with customer value. Following the changes, Analytics Platform became one of fastest growing products in Salesforce's history.- Changed the pricing model for the Customer Success product suite (premium support) to reduce sales friction. The packaging improvements resulted in a 75% decrease in deals requiring approval, while maintaining historical average selling price.- Advised Salesforce Venture portfolio companies on pricing strategy and oversaw pricing integration of the Quip acquisition.

Athens, Gr

- Oversaw Marketing and manage Velti’s performance-based Customer Acquisition Business Line (reached profitability in first 6 months) Accomplishments include:GM, Customer Acquisition Business Line:- Iteratively defined two solutions to adddress client customer acquisition needs- Built partnerships with DSPs and mobile display ad networks to scale delivery capability- Packaged solutions, supported sales to build pipeline, and closed the first 2 deals- Built and manage the team to deliver the solutions for clientsVP, Marketing:- Developed strategic marketing plan and set budget- Prioritized and oversaw marketing initiatives- Oversaw Website design and build

Athens, Gr

Developed and oversaw strategic initiatives for Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising solutions. Project areas included:- Vertical solution development- International growth strategy- Pricing- Partnerships and JVs

Us

- Oversaw product management from setting the product roadmap to defining product requirements for the website and mobile application to managing development. Successfully launched an alpha version of the website.- Led requirements development, build management, and data integration efforts for a partner facing data entry site.- Structured contract terms and conducted partner discussions for both retail and winery partnerships. Signed up over 100 wineries to submit wine samples to be included in the recommendation engine and secured retailer commitment to pilot.- Oversaw recruiting and hiring to build a team of a Web Developer, an Analytics Engineer, a Wine Program Manager, and 10+ Sommeliers.

Us

- Led the analytics efforts for a leading payment company to quantify customer experience impact on NPS and value creation. Identified a set of customer experience/lifecycle management drivers to generate $40-60 million annual incremental EBITDA.- Streamlined promotions planning process and developed a tool (including business logic) to inform weekly print media space allocation, and analyzed zip code level household purchase data to identify marketing spend reduction opportunities. Improvements resulted in 3 points of comp store sales lift and annual marketing spend savings of $10MM.- Developed a customer intelligence strategy and accompanying organization redesign and change program for an online services company. Implementation is expected to generate $400M to $700M in incremental revenue over three years.- Evaluated new business models and recommended strategies for a leading Korean e-commerce company.- Developed comprehensive go-to-market strategies for new product line launches for a high-tech company.- Led a team to evaluate an international bank’s technology-enabled customer-centric strategy. The effort resulted in a refocus on highest impact investments and a change management program to accompany the technology roll-out.

Sunnyvale, Ca, Us

- Led a cross-business unit and cross-functional team that drove critical initiatives to increase user engagement across Yahoo! properties and mitigate risks posed by the release of Internet Explorer 7. The project exceeded its Q1’06 stretch goals and was responsible for over $300MM in user value. - Created the marketing plan for and oversaw the build and launch of a Yahoo! customized version of Internet Explorer 7, an application that enhances the Yahoo! experience.- Managed the Home Page set campaign, which entailed optimizing placements across Yahoo! and identifying targeting opportunities. The campaign drove over $200MM in user value.

Berkeley, Ca, Us

- Led a cross-functional team of 12 HP employees to design, develop, determine the marketing mix for, and launch an innovative accessory that differentiates HP’s iPod from competing MP3 players.- Conducted a market analysis and competitive assessment of online digital music services and presented recommendations for the company’s long-term strategy and offering

Us

- Identified requirements for, designed, and implemented a solution that improved upon the company’s CRM application and process.- Oversaw the Siebel User Group - a cross-functional team created to prioritize and analyze the impact of proposed changes to the internal CRM system.

In

- Co-authored the 90-day North American CRM business plan that justified the worth of sustaining the CRM division.- Led the North American team of three during a successful internal Siebel Sales Force Automation implementation that provided Xansa with single system that united a global sales force.- Provided strategic guidance to a software vendor during the vendor’s successful creation of a unique pharmaceutical industry specific CRM application.- Co-authored a best practices article published in the Siebel Technical Observer.

New York, Ny, Us

- Led a team that designed and executed marketing campaigns that surpassed client expectations. This led to add on work that doubled the project's revenue.- Customer Care Technology Lead: Targeted customer care technology vendors for partnership opportunities and managed the development of internal customer care capabilities.- Analyzed client requirements to account for all international requirements for a data warehouse build.

Gb

- Focused on improving customer service while serving as Siebel team lead and member on various Siebel implementations.

Mba, Marketing, Strategy

Bse, Systems Science Engineering

Education record