Dan Boren Email & Phone Number

Boston, Massachusetts, US

San Jose, CA, US

San Jose, CA, US

- Established and built out the Pricing Strategy function- Set the Automation Anywhere 2 year pricing vision to align priorities and investments to a shared end goal.- Simplified the packaging portfolio in order to streamline customer, field and partner navigation. Reduced SKUs from hundreds to tens.- Defined an evolved discount approval methodology that.

Cambridge, Massachusetts, US

- Lead a team of 6 to define and deliver HubSpot’s monetization strategy

San Francisco, California, US

- Led a team of 20 to deliver new product pricing and packaging for a majority of Salesforce’s Clouds/Business Units (representing 80+% of Salesforce's revenue).- Developed Salesforce’s 3-5 year monetization long range plan to align executive stakeholders on Salesforce’s monetization vision, prioritize investments and plan strategic initiatives.- Built.

San Francisco, California, US

- Oversaw pricing and packaging strategy for multiple Business Units, including Salesforce Platform, Analytics, Productivity, and Success Clouds.-Re-priced and re-packaged Analytics Cloud products to make pricing more consumable for sales and more closely tie with customer value. Following the changes, Analytics Platform became one of fastest growing.

Athens, GR

- Oversaw Marketing and manage Velti’s performance-based Customer Acquisition Business Line (reached profitability in first 6 months) Accomplishments include:GM, Customer Acquisition Business Line:- Iteratively defined two solutions to adddress client customer acquisition needs- Built partnerships with DSPs and mobile display ad networks to scale delivery.

Athens, GR

Developed and oversaw strategic initiatives for Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising solutions. Project areas included:- Vertical solution development- International growth strategy- Pricing- Partnerships and JVs

US

- Oversaw product management from setting the product roadmap to defining product requirements for the website and mobile application to managing development. Successfully launched an alpha version of the website.- Led requirements development, build management, and data integration efforts for a partner facing data entry site.- Structured contract terms.

US

- Led the analytics efforts for a leading payment company to quantify customer experience impact on NPS and value creation. Identified a set of customer experience/lifecycle management drivers to generate $40-60 million annual incremental EBITDA.- Streamlined promotions planning process and developed a tool (including business logic) to inform weekly print.

Sunnyvale, CA, US

- Led a cross-business unit and cross-functional team that drove critical initiatives to increase user engagement across Yahoo! properties and mitigate risks posed by the release of Internet Explorer 7. The project exceeded its Q1’06 stretch goals and was responsible for over $300MM in user value. - Created the marketing plan for and oversaw the build and.

Berkeley, CA, US

- Led a cross-functional team of 12 HP employees to design, develop, determine the marketing mix for, and launch an innovative accessory that differentiates HP’s iPod from competing MP3 players.- Conducted a market analysis and competitive assessment of online digital music services and presented recommendations for the company’s long-term strategy and.

US

- Identified requirements for, designed, and implemented a solution that improved upon the company’s CRM application and process.- Oversaw the Siebel User Group - a cross-functional team created to prioritize and analyze the impact of proposed changes to the internal CRM system.

IN

- Co-authored the 90-day North American CRM business plan that justified the worth of sustaining the CRM division.- Led the North American team of three during a successful internal Siebel Sales Force Automation implementation that provided Xansa with single system that united a global sales force.- Provided strategic guidance to a software vendor during.

New York, NY, US

- Led a team that designed and executed marketing campaigns that surpassed client expectations. This led to add on work that doubled the project's revenue.- Customer Care Technology Lead: Targeted customer care technology vendors for partnership opportunities and managed the development of internal customer care capabilities.- Analyzed client requirements.

GB

- Focused on improving customer service while serving as Siebel team lead and member on various Siebel implementations.

Mba, Marketing, Strategy

Bse, Systems Science Engineering

Education record