Created the company's brand guidelines—huge project. Another big one was revising the company's trigger emails, marketing emails, social and paid ads to align and sound like the new direction. With our team of art directors, I've written every catalog and helped plan out the narrative of our shoots. And because I'm a sucker for a brand strategy, was a key contributor to getting the brand strategy together for 2025 and 2026.

Overseeing retail copy and messaging strategy.

Occasionally, I write humor pieces.

I write and produce TV shows—from booking to creating promos for the network—as well as create concepts and execute branded content for advertising partners.

140 AgencyHope you folks liked the copy in Verizon stores—'cuz I wrote it. Wrote over 20 videos for them too.

Creating a brand voice, writing television commercials, emails, digital advertising and everything else for a company full of nice people trying to make access to live events a better experience.

Wrote branded videos, radio, podcasts, display, emails, site copy, marketing materials, packaging, retail displays, responded to internet trolls with devastating accuracy, created campaigns and worked with a crack team of creatives earning some awards in the process.

Wrote product copy for men's merchandise, social media, windows, in-store signage, and weird one-off projects like Jimmy Fallon’s half pocket square, half iPhone case, the Pocket Dial.

Copywriter and editor for the many brands of Ralph Lauren.

I get in front of the camera sometimes.

Thrown to the wolves to write copy while the only staff writer was on his honeymoon. My claim to fame was creating a company holiday card which included my résumé that went out to the entire client base. I received no calls.