Dan Cotter Email & Phone Number

Woodstock, Vt

I provide leadership to the team that produces Vermont's oldest weekly newspaper and its associated news and marketing products. The paper has repeatedly received recognition as the finest small weekly in New England, and we are continuing to experiment and expand our portfolio of print and digital publications and services in an effort to diversify our revenue streams and best serve the residents and businesses in our ten-town market area.

Chicago, Il

I am a seasoned newspaper industry expert who advises publishers -- especially at smaller papers -- on contemporary ways to produce high quality publications and generate more revenue. As part of this, I provide hands-on leadership in planning and executing strategic initiatives to attract, serve, and monetize their audiences. I also conduct professional research and ad sales training programs for newspapers. An important part of my role is to identify untapped revenue opportunities and recommend proven, but custom-tailored practices for how to pursue those dollars. I also coordinate the on-the-ground execution of those strategies when necessary. Typically, these initiatives are aimed at diversifying the newspaper's revenue streams by targeting distinct business categories and audience segments. The new revenue initiatives we launch often feature modern and innovative approaches to print and digital news presentation, advertising sales, digital marketing services, specialty publication development, content marketing, and community events -- always with a strong emphasis on integrated print/digital product design coupled with highly effective sales strategies.

Greater Boston Area

GateHouse Media New England publishes 6 daily newspapers, 98 weekly community papers and 168 local news websites serving the Boston metro area (with an audience of 1.2 million in print each week and 2.8 million online each month). A major part of my role was to create and conduct in-depth training programs to teach multimedia sales representatives across our company how to best use our extensive portfolio of print and digital advertising and marketing services to grow our revenue as they help local businesses prosper. This was vitally important to our organization as we transformed our sales staff to become knowledgeable marketing consultants who are capable of employing a full range of marketing solutions in service to their customers. At the same time I was also charged with providing vision and leadership, the benefit of my experience, sales expertise and lots of hard work to further our company's most forward-looking revenue generation and revenue diversification endeavors -- with particular responsibility for digital media monetization, events, native ads/content marketing, and political advertising.GateHouse has been leading the way to a bright future for news media as one of the nation's premier publishing companies, and I was quite fortunate to work alongside -- and learn from -- some of the brightest minds in the industry.

Greater Boston Area

Teach courses in human and organizational communication, research and writing, and public speaking -- part-time, early morning and evening classes.

Greater Boston Area

Chief executive and day-to-day operating head of the professional trade organization that serves, represents and advocates for hundreds of publishing companies in Connecticut, Massachusetts, Maine, New Hampshire, Vermont and Rhode Island. My talented staff and I at the New England Newspaper & Press Association (NENPA) produced an extensive schedule of year-round training programs and conferences that address contemporary challenges in news gathering and presentation, advertising sales, production, audience development, and adapting to the rapidly changing media landscape. NENPA also administers a full slate of competitions and prestigious recognition programs for newspaper professionals in the six-state region. In addition, NENPA sells regional print and digital advertising on behalf of New England publishers, and we provide member news organizations with legal assistance and management consulting. The board of directors hired me in 2010 to head the newly combined organization after the New England Press Association and the New England Newspaper Association merged. My mission was to chart a course for NENPA's future and establish many of the valuable services the association provides to New England news organizations today.

Greater Boston Area

I established this company where we designed and/or coordinated qualitative research studies for a wide variety of clients, including large CPG manufacturers, well-known retailers, market research firms, advertising agencies, print, broadcast and digital media, video game and computer software developers, restaurant chains, law firms, government agencies, high profile political campaigns, public utilities, residential housing developments, medical service providers, financial services, educational institutions, and many other types of companies and organizations (both domestic and international). SFG quickly became recognized as one of the top research providers/facilities in the Boston area, attracting a loyal following of blue chip clients.I ran the company -- the centerpiece of which is a beautiful, state-of-the-art research facility -- while also working at Urban & Associates and later at the New England Newspaper & Press Association. SFG was acquired by GreatBlue Research in December 2013.

Greater Boston Area

I directed day-to-day operations and led a talented staff at this highly respected firm, which as been serving the newspaper industry with distinction since 1974. I designed in-depth, actionable research studies, and we helped newspapers of all sizes throughout the U.S., Canada and Latin America create audience and revenue growth strategies. These are some of the newspapers and publishing companies that I conducted research and consulted for while at U&A, as well as in my ongoing consulting work since then:Denver Post/Rocky Mountain News (CO)Cleveland Plain Dealer (OH)Pittsburgh Post-Gazette (PA)Austin American-Statesman (TX)The State (Columbia, SC)Albany Times Union (NY)Newark Star-Ledger (NJ)Allentown Morning Call (PA)USA WEEKEND MagazineHockey NewsSt. Paul Pioneer Press (MN)Harrisburg Patriot News (PA)Myrtle Beach Sun News (SC)Tallahassee Democrat (FL)Arizona Daily Star (Tucson)Transcontinental Media (Canada)The Royal Gazette Ltd. (Bermuda)La Prensa/ El Heraldo (Honduras)El Caribe (Dominican Republic)Halifax Daily News (Nova Scotia)Wichita Eagle (KS)Springfield Republican (MA)Huntsville Times (AL)San Luis Obispo Tribune (CA)Biloxi Sun Herald (MS)Columbus Ledger Enquirer (GA)Duluth News Tribune (MN)Watertown Daily News (NY)Wilson Daily Times (NC)Bradenton Herald (FL)Treasure Coast Newspapers (FL)Grand Forks Herald (ND)Muncie Star News (IN)Centre Daily Times (State College, PA)Topics Newspapers (IN)Tupelo Daily Journal (MS)Wilkes Barre Times Leader (PA)Booth Newspapers (MI)Monterey County Herald (CA)Elkhart Truth (IN)The Sun Chronicle (Attleboro, MA)The Sun Journal (Lewiston, ME)Vermont Standard (Woodstock, VT)Bradshaw HomeManchester Cricket (MA)AccuWeather

St. Louis, Mo

I enjoyed nearly two decades of continuous learning and achievement while serving in many important roles for one of the most admired companies in the newspaper industry, Pulitzer Publishing. I had the privilege of working for some legendary mentors who assigned me to a variety of leadership positions in a range of different market and competitive conditions at Pulitzer's large and small media properties. For several years I also served as a Pulitzer corporate executive, a role in which I was asked to guide our publishers, editors, advertising and circulation directors in launching key growth initiatives at papers throughout the country, and I was entrusted with the important mission of designing Pulitzer's proprietary strategic model for evaluating acquisition opportunities ("PNMPI").

St. Louis, Mo

I directed innovative, opportunistic and aggressive sales efforts that quickly produced a large net paid circulation increase at this major metropolitan paper -- reversing its declining trends, even despite a backdrop of weakening circulation throughout the industry. I had the privilege of working with a dedicated and hard-working staff of veteran circulation pros.Based in part on my success in this role I was offered (and accepted) the role of publisher of the Santa Maria (CA) Times.

Santa Maria, Ca

My talented team and I redesigned the paper and completely changed its approach to advertising sales. Consequently, we posted a 24% yr/yr earnings gain in '99.

St. Louis, Mo

Taught basic and advanced courses on strategic advertising theory and techniques to undergraduate and graduate students -- part-time, while working at Pulitzer.

St. Louis, Mo

I created custom strategies and worked with local publishers to guide on-the-ground efforts to improve their news products and grow advertising revenue and circulation at Pulitzer newspapers throughout the country. I also served as VP Marketing for the Pulitzer Community Newspaper division.The newspapers I served during this period included:St. Louis Post-Dispatch (MO)Provo Daily Herald (UT)Arizona Daily Sun (Flagstaff, AZ)Napa Valley Register (CA)Hanford Sentinel (CA)Santa Maria Times (CA)Haverhill Gazette (MA)Lihue Garden Island (HI)The Daily Journal (Park Hills, MO)Hazard Herald-Voice (KY)Rhinelander Daily News (WI)The Daily Chronicle (Dekalb, IL)Ravalli Republic (Hamilton, MT)The World (Coos Bay, OR)

Greater Chicago Area

Also included an extended stint as interim advertising director.

St. Louis, Mo

Chicago, Illinois

Ms, Communication

Education record