I drive global partner marketing campaigns, processes and programs for the critical Generative AI partner business unit working with AI unicorns, on highly-visible events and projects, and alongside many stakeholders to drive revenue and mind share at Google Cloud.• Cultivated key gen AI partner co-marketing relationships, overseeing planning, execution, and reporting of quarterly MDF campaigns to optimize ROI• Conceived and executed a Gen AI CXO event series with our partners, opening over $9M in qualified sales pipeline• Curated a global demo library of 130+ generative AI partner solutions, enabling streamlined access for regional sales, marketing, and engineering teams, including VPs and C-level executives• Orchestrated end-to-end communications, logistics, planning, and demo approvals for Gen AI partners at flagship events (Google Cloud Next, Gemini at Work, etc.), ensuring seamless execution and partner visibility• Established and maintained core operational processes adopted globally by senior leadership for Gen AI Partner Demo Vetting & Approval, Gen AI Partner PR Announcements, and Partner Activity Tracking• Developed customer and partner success stories, blogs, messaging and other content assets, showcasing the value and impact of Google Cloud's Gen AI partnerships

At Aircall I lead partner-sourced marketing campaigns with CRM, helpdesk, CX and productivity tool tech alliances via 360° strategies.• Spearheaded the HubSpot global partner marketing strategy, orchestrating quarterly co-marketing campaigns that delivered 10k+ leads and influenced ~$50k+ pipeline per quarter, resulting in one of HubSpot’s top 10 performing co-marketing offers • Designed and implemented a scalable partner marketing rubric and global processes to rank and prioritize 30+ technology partners for co-marketing inclusion, distribution and engagement campaign opportunities, ensuring optimal resource allocation and campaign effectiveness• Collaborated cross-functionally to create compelling co-marketing content across multiple channels (microsites, eBooks, blogs, social media, white papers), driving lead generation and brand awareness

I was brought onto the Aircall Demand Gen team in North America as Demand Generation Manager to build out processes and grow our app marketplace of integrations. By showing initial success with the marketplace growth involving events, partner marketing campaigns I was given additional responsibility out of the scope of my role to manage our ABM campaigns with the outbound sales team. After my first quarter managing the ABM campaigns with the sales team and meeting our outbound revenue goal for the first time in North America, I transitioned to this field marketing manager role to continue working closely with our global demand gen team and greater sales team to drive revenue and continue to build out the North American field marketing practice.• Successfully transitioned live events to a virtual strategy during COVID-19, hosting engaging webinars with an impressive 50% attendance rate and seamless BDR follow-up, ensuring continued lead generation and pipeline growth• Piloted an industry-based ABM program in collaboration with the North American outbound sales team, exceeding their qualified pipeline goal of $100k for the first time, demonstrating a data-driven approach to targeted marketing• Developed comprehensive quarterly marketing plans encompassing partner marketing, integration go-to-market, buyer personas, verticals, content, digital, and events, securing buy-in and alignment from key North American sales and partnership stakeholders

Aircall is a leading cloud-based phone system for sales and support teams integrated with the business tools you use most. • Generated $100k+ in new MRR from integration-sourced activities within the first 6 months, simultaneously hiring an event specialist and launching a successful startup program, demonstrating rapid impact and initiative.• Launched “Aircall for e-commerce” a new vertical initiative encompassing SEO, content marketing, BDR enablement, online acquisition, digital campaigns, and live events, driving market penetration and revenue growth.• Executed 15+ co-marketing activities with leading SaaS partners HubSpot, Salesforce, Zendesk, Intercom, Freshworks and more

At SWK Technologies, Inc. I drove our high-value, ERP demand generation campaigns including testing and analysis of various marketing channels to determine which were most effective. I then built scalable campaign processes, workflows and diagrams in a complex system of internal and external stakeholders, products and audiences to generate revenue for the company. • Spearheaded and managed 5+ simultaneous and complex B2B, full-funnel, digital, event and account-based marketing (ABM) campaigns for Sage, Acumatica and NetSuite ERP software• Contributed $2.1m in sales-qualified opportunities to pipeline just in 2019 directly demand gen campaigns• Defined, implemented and drove SWK’s first marketing campaign lifecycle and marketing-sales lead handoff processes• Determined SWK’s critical marketing channels via data-driven, iterative testing and results analysis• Owned marketing automation workflows, trigger and nurture emails, database management and other best practices in HubSpot• Used personalization, list segmentation, HTML/CSS tweaking and fine-tuned messaging for email marketing promotion• Managed 13+ relationships, comarketing campaign planning and execution for our top independent software vendor partners such as Avalara, Concur, Centage, AvidXchange, Scanco, Netstock and moreKeywords: partner marketing, ISV marketing, B2B marketing, marketing coordination, project management, event management, account-based marketing, ABM, digital lead generation, Facebook advertising, LinkedIn advertising, Google Adwords, A/B testing, campaign planning, campaign optimization, marketing strategy

• Supported development of overall online strategic messaging, branding and differentiation for a multi-million dollar computer refurbishing business• Spearheaded e-commerce promotion team coordination meetings and efforts, improving communication and promotion success• Designed and deployed 10+ biweekly email marketing promotions for Acer America’s refurbished technology market as Acer’s official and sole electronics refurbisher to our customer base• Coordinated logistics, planning and marketing collateral design for 4 industry trade shows with 300 - 1,000+ attendees• Planned, tested launched and reported on 4 Facebook PPC digital advertising campaigns for AcerRecertified.com• Initiated a mixed-method survey for AcerRecertified.com’s customer research and segmentation with a 17% response rate from our 5,000+ customer baseAt PlanITROI I established digital marketing initiatives and benchmarks for both a multi-million dollar B2B IT asset disposition and reverse logistics company, as well as a B2C refurbishment and remarketing e-commerce site for a top-tier OEM (Acer America). My marketing practice was grounded in strategic, measurable and data-driven objectives, with the intent of creating process and benchmarks for various marketing communication tactics. Some tactics included social media marketing, Facebook PPC ads, email marketing, traditional marketing methods and more. Keywords: social media marketing, Facebook advertising, market research, customer segmentation, trade show coordination, B2C coordination, B2C marketing, email marketing, customer cross-selling, customer retention, ecommerce, e-commerce marketing

• Aligned all strategic tactics and coordination of a release readiness project plan and protocol for a financial SaaS startup• Restructured and published 15+ intranet pages on Atlassian Confluence to improve and promote additional content• Promoted trending hashtags on internal social media, implemented guerrilla marketing tactics and successfully managed company-wide software release engagement• Acted as cross-departmental liaison for project stakeholders• Supported department project managers by creating high-level project checklists, diagrams and templates I assisted the release manager of a "Forbes America's 100 Most Promising Companies" aligning all strategic coordination of a release readiness project plan. The comprehensive plan included learning project management for multiple departments, coordinating business goals with an innovative strategy, enhancing internal communication across teams and departments, and identifying obstacles that could hinder a major software release. Keywords: project management, internal marketing, internal communication, release management, software development life cycle, Atlassian Confluence, JIRA, SaaS, startup, tech startup, fintech, financial software

• Brainstormed, wrote and edited script for an animated promotional video • Created the video prototype using online animation software• Worked with nCino employees and supervisors on revisions under a tight deadline

• Leveraged 1 quantitative survey and 3 qualitative research methods toward client goals• Helped develop a 100+ page comprehensive strategic marketing communication plan with peers• Presented analysis of findings and pitched recommendations to client as a group• Deployed and managed social media strategies and engagementI served as an integrated marketing communication consultant for UNCW's applied learning initiative, ETEAL. Along with group members, I leveraged qualitative and quantitative research methods and analysis to provide a benchmark and assessment for the client. I helped develop a comprehensive strategic marketing plan and creative briefing for future action. Keyword: market research, qualitative research, quantitative research, strategic planning, marketing communication, marketing campaign planning

• Wrote 4 popular blog posts about my study abroad experience for a top-ranked travel blog recommended by Wordpress.com• Followed prompts, guidelines, deadlines and photo regulations from ISA • Worked in Wordpress, posting and editing posts based on direction and feedback from ISA blog staffFor my semester abroad in Salamanca, Spain, I have been chosen as a featured student blogger for the International Studies Abroad blog at www.isastudentblog.wordpress.com. This is a leading independent student study abroad organization in the United States and offers academic programs for students in many countries worldwide.

• Researched and wrote four 500-800 word travel articles • Set up the study abroad blog prototype• Designed promotional flyers • Conducted interviews with past study abroad participantsI worked at the Office of International Programs in the fall semester of 2014 as a marketing and outreach intern. I was responsible for completing various creative tasks delegated by my supervisor and supporting her in creative tasks.

• Bartend, serve, tray pass, bus tables, set up and break down events• Interact with high-profile clientele • Maintain meticulous attention to detail I setup and broke down on- and off-campus events ranging from 10 to 1000 or more people. I served, bussed, tray passed, and bar tended while professionally serving high-profile clientele.

• Assembled layout with Adobe InDesign• Worked under strict deadlines• Strategized content selections each issue with respective section editorsI designed and strategized the complete visual appearance and content of UNCW's creative magazine using Adobe InDesign and Photoshop. I prepared the magazine to specific print specifications and made sure all files were the appropriate resolution, type and color mode.

• Hand-selected vintage clothing and accessories for resale online at Etsy storefront • Generated over $2,000 in sales, with my peak activity and income between October 2012 - March 2013 ($1,400)• Gained over 150 new likes to the Facebook page and 1, 492 listing favorites on Etsy• Wrote product descriptions and took product photographs for each listing

• Wrote and published 300-800 word articles for monthly feature magazine• Interviewed sources, fact checked and researched • Assisted with ad design I was an editorial intern at Wilmington Living Magazine (now Cape Fear Living Magazine) serving southeastern NC (Pender, Brunswick, Onslow and New Hanover counties).