KEY SKILLSSocial Media Marketing• Extensive experience of producing engaging campaigns in collaboration with different internal departments and scheduling content across Facebook, Twitter/X, Instagram, LinkedIn, YouTube and TikTok.• Good understanding of differing algorithms and customer profiles for specific channels, and how to use tools such as Facebook’s custom audiences to promote content to the correct target market.• Good working knowledge of Adobe Creative Suite and working with third parties to create professional posts and video.Copywriting• Experience working as a journalist and within marketing agencies; able to competently write succinct design briefs and proof draft materials for commissioned marketing communications.• Strong written communication externally and internally with the ability to write content using correct brand tone of voice.SEO/SEM• Knowledge of how to rank highly on search engines, through paid and organic strategies.• Experience of working with external SEO/SEM agencies and good understanding of analytics to measure ROI.Data Analysis/Research• Comfortable working with data from a variety of sources and campaigns, and using analysis to inform future actions.• Experience working with third party data collection and applying insights.• Understands the importance of monitoring competitor performance and researching customer behaviour.Design• Experience in line-managing internal designers and working with design agencies.• Experience in website design, understanding the importance of user experience, grid layout and optimisation.Website Management• Extensive management experience of CMS/eCommerce systems.• Good knowledge of hosting and best coding practice.CRM/Email Marketing• Experience of CRM systems and using email marketing tools such as Mailchimp and Dotmailer.Collaboration• Experience working with similar or like-minded organisations on co-branded projects/campaigns.• Extensive experience of collaborating with other groups and departments, understanding the importance of open communication, consultation and respect.Branding• Experience of brand strategy and identity, understands the importance of working to strict brand guidelines and enforcing compliance throughout different departments and third parties.Personal Attributes• Proven time management and organisational abilities.• Excellent interpersonal and collaborative skills with working in a variety of industries.• Competent with devising suitable strategies to solve problems in a timely manner.