Daniel Florez Email & Phone Number

The Triangle User Experience Professionals Association was founded in 2006 and is the North Carolina Raleigh/Durham/Chapel Hill chapter of the User Experience Professionals Association. We are focused on building and supporting the local community of practitioners who craft great user experiences

• Revitalized user experiences for diverse clientele through meticulous user research, defining project scopes and tasks collaboratively, employing industry-standard design tools for wireframes and prototypes, resulting.
• Collaborated with cross-functional teams, identifying key pain points in existing designs, leading the research and redesign of user interfaces, resulting in a 20% increase in user interaction and positive end-user.
• Spearheaded the design development of a dental 3D imaging software solution for a startup client, defining project milestones and coordinating with developers, culminating in the successful launch of the software and.
• Provided on-demand design consultations for clients, addressing immediate design challenges, offering actionable insights and hands-on solutions, resulting in improved design outcomes and client satisfaction
• Conducted thorough user research and competitive analysis to inform the design strategy for a client’s software platform, implementing findings into an intuitive and visually appealing interface that outperformed.
• Revamped the user experience by meticulously crafting user flows and optimizing information architecture, addressing usability challenges in a complex web application, resulting in a more intuitive navigation system.

• Managed a team of three UX designers and facilitated partnership with a product team of three software engineers and two test engineers for the creation and documentation of components for the company’s global design.
• Led UX improvements across the platform that factored into a 4% increase in renewal rate, the largest annual increase in over six years
• Collaborated and partnered with the leadership team and key internal stakeholders to determine the future path for the modernization of the product portfolio
• Launched the company’s first mobile application (iOS and Android) in its beta phase as the lead designer and continued to iterate on it while gathering qualitative and quantitative data in partnership with the UX.
• Delivered a digital competency management product from the research phase to a closed beta phase with a set of customers, totaling $2.92M Annual Recurring Revenue (ARR)
• Directed improvement of design ops via Figma team, project, and file organization in addition to a global template file used by all UX designers that resulted in greater efficiency and cross-collaboration with software.

Raleigh-Durham, North Carolina Area

• Revitalized the visual identity of Prometheus Group by conceptualizing and implementing a comprehensive redesign of their marketing materials, including digital ads, infographics, whitepapers, and case studies. This.
• Led design initiatives tailored for the Latin American market, spearheading the creation of culturally resonant visual assets and marketing materials. This strategic focus contributed to a 20% growth in market share.
• Drove visual excellence in supporting sales engineering teams across LATAM and EMEA regions at the organization, crafting tailored visual assets and presentations that effectively communicated technical solutions. This.
• Pioneered immersive trade-show experiences as the lead Graphic Designer, conceptualizing and executing visually captivating booth designs and interactive displays. These efforts resulted in heightened attendee.
• Revolutionized email marketing campaigns for the organization, meticulously designing visually compelling templates and graphics. This initiative led to a remarkable 30% improvement in email open rates and a 20%.

Raleigh-Durham, North Carolina Area

• Elevated local business partnerships by 30% through targeted collateral distribution and relationship management, fostering community engagement and amplifying brand presence in the local market
• Optimized community engagement by 15% through effective management of a dynamic community calendar, coordinating diverse events and ensuring timely communication to stakeholders, resulting in heightened participation.
• Pioneered a robust digital asset management framework, streamlining the accessibility of marketing promotional items and enhancing social media marketing efforts, resulting in a 25% improvement in content efficiency.
• Served as the primary photographer for numerous races and festivals, capturing compelling moments and producing visually stunning content that significantly contributed to event promotion and marketing, garnering.

Bsba In Marketing

Graduated with honors (Cum Laude)

Architecture

Received the American Institute of Architects (AIA) Charlotte Scholarship