Dorothy Dang Email & Phone Number

Fountain Valley, Ca, Us

Syracuse, Ny, Us

Strategy Ownership:• Owner of strategic roadmaps focused on multi-channel marketing tactics to achieve goals and impact business growth with timelines based on data-driven projections• Tailored marketing strategies based on business goals, products and services, target audiences, brand voice, competitor market share research, etc. to position client for success• Led portfolio of accounts from start of onboarding to ongoing execution, expansion and retention ideation, and collaborations from retrospectives aimed to improve processesCross-Departmental Collaboration:• Managed cross-departmental strategy and deliverables through technical SEO, content, social media, paid, earned media, and web development teams both internally and externally• Partnered with account and project teams to prioritize and implement high impact tactics, addressing client needs, and discussing account needs regarding budget, talent, and timelines• Led meetings to foster collaboration on technical and content strategies to improve skills, build well-rounded team members, and identify areas of improvement in overall workflowPerformance Reporting and Analytics:• Developed ad-hoc, monthly, and QBR reports using data analytics to highlight implementation impacts, ROI, performance against projected goals, and strategic growth opportunities• Analyzed performances of key implementations to improve strategies across account portfolio while communicating impacts, highlighting opportunities, and managing expectations to clientsExecutive Communications and Business Development• Key client-facing contact for stakeholders, C-suite executives, and high profile individuals critical in building and maintaining a trusted relationship• Supporting sales teams on business development opportunities and initiativesPeople Management:• Managed technical analysts, mentoring and coaching on areas of opportunity, and communicating to broader resource management teams strengths and skills of individuals

Syracuse, Ny, Us

Columbia, Md, Us

• Lead of SEO strategy for multi-million dollar business line, collaborating with all marketing department channels and campaigns• Reporting to key stakeholders and executive leadership with data analysis insights on performance and strategic opportunities• Advocated for strategy education, adoption, and implementation across lines of businesses and enterprises• Developed and pitched growth opportunities to support business goals for both agency and clients• Mentored SEO specialists and member of new hire onboarding and training

Irvine, Ca, Us

Strategy:• Led SEO and organic search strategies for clients by utilizing sitewide audits, known technical best practices, identification on opportunities and gaps, competitor research and alignment on business goals• Co-owned multi-channel strategy in SEO, Paid Media, Social, and Email to ensure cohesion in tactics, leading to successful program results and account expansions• Maintained user behavior and experience research, including demographics and geolocation, to optimize strategy, improve site performance, and increase conversionsReporting and Analytics:• Lead on analytics implementation, quality assurance, and reporting solutions providing clients deeper insights to performance from cross-channel campaigns• Responsible for monthly analytics reporting tailored to client needs, KPIs, and goals utilizing tools such as Adobe Analytics, Google Analytics, Search Console, MOZ Pro, and more• Analyzed performance data to craft a narrative to support impactful recommendations and strategies to capture traffic and leadsClient and Internal Meetings:• Client facing lead on SEO related initiatives, including relationship management and traveling for business pitches to key stakeholders and executive teams • Present new tools and strategies to internal departments to educate and create opportunities to expand to clients, as well as improve internal collaborationBusiness Development:• Identified opportunities throughout account portfolio, competitor research, and marketing trends to develop solutions to pitch to prospects and current clients• Collaborated and supported sales and business development team in providing data analysis, recommendations, and key feedback in proposals and pitches

Irvine, Ca, Us

• Rejoined Rhythm Agency full-time

Irvine, Ca, Us

• Contracted SEO services

Irvine, Ca, Us

• Owned SEO strategies developed based on multi-channel audits to present to internal and external stakeholders• Facilitated keyword research, mapping, tracking, and analysis to support content, URL, and metadata strategy• Owned technical implementations on key initiatives, including metadata, Schema markup, indexation best practices, and analytics tracking for Google and Adobe Analytics• Compiled analytic data reports to present to clients based on SEO performance, goal progression, and identified opportunities to improve organic strategy• Researched SEO trends and impact on client performance and business development opportunities• Managed team by providing directions and strategy to complete client SEO and analytics related deliverables

Henderson, Nevada, Us

• Developed and managed local search strategy on 550+ dental locations on owned sites, Google Knowledge Panels, and directories such as Yelp and Yext• Managed content to strengthen brand reputation, unify voice, and drive traffic and lead generation• Identified opportunities and improved internal communications and processes for implementing optimizations

Laguna Hills, Ca, Us

• Managed Google Adwords PPC (Pay Per Click) campaigns on internal and client websites• Utilized Google Analytics and Ahrefs to create client reports and Adwords for PPC campaigns• Researched keywords, A/B testing, on-page optimization, and call-to-action strategies to grow traffic and generate leads for 40+ client sites using tools such as SEMrush and Ahrefs• Conducted keyword research and developed longtail keyword search strategies increase visibility and drive qualified, engaging traffic to client sites• Tailored keyword strategy based on client size, business goals, and competition to effectively utilize marketing budget and increase ROI• Researched Google Algorithm changes in order to update strategy, correctly optimize webpages, and prevent a declining fluctuation in overall traffic• Coordinated tasks between teams in order to maximize efficiency and complete company projects on time

Laguna Hills, Ca, Us

• Collaborated on SEO strategies with Campaign Marketing Manager • Responsible for implementation of optimizations on client sites and landing pages on WordPress• Owned content publishing calendar creation, implementation, and QA processes• Streamlined and improved implementation processes for greater efficiency • Created email broadcast performance reports for ProgramBusiness.com facet of Neilson Marketing• Supported HTML Email Developer using the email broadcaster WhatCounts to maintain daily client emails• Trained new employees on all facets of WhatCounts platform and reporting• Provided responsive support to clients, addressing questions and resolving issues as needed to maintain satisfaction and build trusted relationships• Skilled at adapting quickly and effectively to diverse roles and changing situations• Organized company-wide data sets and developed training materials to improve accessibility across the marketing team

Bachelor Of Arts (Ba), Marketing

Bachelor Of Arts (Ba), Business Administration And Management, General

Bachelor Of Arts (Ba), Art/Art Studies, General

High School Diploma