Dani Dean Email & Phone Number

• Responsible for creating, implementing, measuring and optimizing a social media strategy for one of the largest universities in the country that furthers brand growth, engagement, and lead generation on Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube with a collective following of 2.2 million• Developed a social media strategy that directly led to the most successful quarter in the history of Ohio State’s social media for engagement, impressions and audience growth• Oversee development, design and execution of enterprise-wide social media marketing campaigns and creative direction• Partner with email, web, design, video and content teams to develop and drive cohesive, audience-centric content strategies• Established a TikTok strategy that increased following by +200% in 60 days and reached two million total likes in one year• Collaborate with analytics team to launch new social media KPIs and a refreshed content tagging structure that aligns with organizational goals• Lead, consult and grow Ohio State’s Social Media Community of Practice, a group of 100+ digital marketers, driving a culture of industry innovation and collaboration• Manage a social media team of five employees• Utilize social media listening tactics to measure and report on brand health, andaudience sentiment and discover potential untapped audiences to engage

Columbus, Ohio, United States

- As the Social Media Production Manager, I lead production and creative direction for visual and creative content for the enterprise social media platforms while remaining fluent in social media tactics and strategies, multimedia production, and staying current with industry trends- Assist in ownership of enterprise social media presence across six platforms- Lead development, strategy, execution and analysis of university-wide social marketing campaigns- Oversee paid content boosting, advertising, digital campaigns and test-and-learn opportunities- Provide consultation for campus social media communicators and external partners and influencers- Assist in leading the university Social Media Community of Practice, a group of 80+ digital and social media marketersNotable achievements include:- Ohio State Social Media's "Worst-to-First" transformation: When I started my role in 2019, my boss presented me with an ambitious turnaround goal for Ohio State's social media accounts. A year prior to joining the team, the university ranked last in most engagement metrics within its peer set and we set out to transform our social media and become the top-ranked university. Another year later in FY20, our team finished first in that peer group, and fourth out of 405 universities nationwide! Our journey was recognized with a Council for Advancement and Support of Education (CASE) Gold Award and #CASEAllDistricts honors – meaning we’re one of just 10 district entries (out of 356) that moved on for consideration for the global Platinum Award.- Leading two award-winning social media campaigns, the Ohio State Public Health Campaign (Grand Gold CASE District V award for COVID-19 communications pivot) and #BuckeyeLove (Gold CASE District V award)- Producing the university's national television commercial for the 2021 football season

- Managed development of marketing and communications materials, gift acknowledgments, and special projects for the Scholarship and Student Support team, executive leadership, central advancement and annual giving- Directed strategy in developing relevant, compelling marketing initiatives that cultivate relationships and share impact to support revenue-generating activities for the university- Compiled/analyzed/monitored data around donors and funds to inform stewardship/marketing touchpoints- Assisted with the stewardship impact reporting process for Scholarship and Student Support's 600 funds and 1,000+ donors (approximately 50 $1M+ lifetime giving donors)- Partnered with University Marketing on the development of donor engagement strategies, content curation, creative design and production of donor communications

- Create and execute daily content calendar/strategic social media schedule that builds passion, engagement and fosters The Ohio State Athletics brand- Produce, film and edit marketing, promotional, hype and feature videos for a range of sports for the athletics website, social media and videoboards- Develop, execute and optimize creative digital marketing campaigns that engage, inform and motivate target audiences across multiple digital platforms- Collaborate with teams and departments to grow their social media presence

Athens, Ohio

- Produced TV packages, written features, game stories for various Ohio University men’s and women’s sports- Film, edit, script and produce magazine-feature form packages- Create web graphics- Understanding of HTML and editing- Utilize social media such as Twitter and Instagram while covering stories- Sports anchor, producer and live-shot reporter for “News Watch,” the live daily local news show

Athens, Ohio

- Hosted 14, weekly, live episodes of the high school football highlight show “Gridiron Glory”- Covered 34 high school football teams, managed a staff of 50 reporters, oversaw “Gridiron Glory’s” entire production process - Planned and organized the first “Gridiron Glory Media Day” which hosted over 200 players and coaches

Cincinnati, Oh

- Assist with producing the 6:00 pm, 10:00 pm, and 11:00 pm sports broadcasts- Write scripts, edit video, edit interviews, assist with story ideas- Covered Bengals Mini Camp: Interviewed players and coaches, film practice, edit SOTs and VO, create story ideas - Edit Cincinnati Reds highlights, golf highlights, tennis highlights and Xavier baseball highlights- Produce packages for the show alongside reporters and photographers

Cincinnati, Ohio Area

- Assisted the sports department in production of daily sports reports and production of weekly sports show, “Sports Rock”- Prepared guests for live interviews and prepared guests with interview questions - Assisted in breaking the news of Andy Dalton’s $115 million contract extension- Edited Cincinnati Reds highlights for evening sportscasts, generated graphics, wrote web stories about local sports