Daniela Alvarez Email & Phone Number

Greater Atlanta Area

-Develop and manage online marketing campaigns for Southern Proper Hospitality effectively driving brand awareness, engagement, and traffic to social media pages.-Continuously monitor online public relations ensuring the growth of personal relationships with our customer base.-Create and distribute compelling content to local press outlets promoting upcoming specials, events, and the latest news surrounding all Southern Proper Hospitality restaurants-Seamlessly orchestrate events such as give back nights for local charities/organizations, corporate events, and private parties.-Serve as a brand ambassador continually establishing relationships with customers and local community members.

Tallahassee, Florida Area

-Gained a profound understanding of consumer behavior and managing customer relationships-Executed real time account planning projects for companies in Tallahassee, Fl such as Crepe Vine, T.G.I.Friday's, and Tallahassee Roller Girls-Learned how to compose effective and innovative marketing plans for organizations in a timely manner-Completed the project management certificate program advancing my knowledge of major project management theories and have acquired skills that will help me effectively coordinate projects and be a valuable team member in future collaborative ventures-Experienced conducting focus groups that provide useful insights and developed those insights into concrete marketing ideas for existing organizations in the respective industry

Miami/Fort Lauderdale Area

-Managed value creation through daily communications with clients to ensure progress towards marketing objectives-Conducted industry research, competition analysis, and initial contact to transform leads into clients-Composed media alerts, client and event proposals, and press releases-Executed social media strategies on behalf of clients-Coordinated several shows and events during Mercedes-Benz Fashion Week in Miami Beach generating thousands of dollars in press coverage for some of the nation’s leading fashion designers-Handled pre- and post-media coverage for the shows, gathered and analyzed financial results becoming well equipped with Cision software

Tallahassee, Florida Area

-Assisted in marketing, promotions, group and season ticket sales while assisting with game operations for athletic department events and NCAA hosted tournaments-Assisted staff in creation of marketing plans, implementation, and season ending wrap-ups for FSU baseball and 2010 FSU football season

Masters Of Science, Integrated Marketing And Management Communication

Bachelor Of Science, Marteting