Danice Saunar Email & Phone Number

Valenzuela, Ncr, Ph

Ncr - National Capital Region, Philippines

- Accountable for client relationship & business objectives for the specific set of clients- Develop digital media & performance marketing strategy on key overall marketing framework initiatives - Lead all digital media & performance marketing tasks & identify where different expertise of network can be maximized for client solutions- Develop measurement frameworks, robust benchmarks and norms across channels and media types- Lead team to prepare and present digital media & performance marketing strategies and plans to client & directly work on these items where needed to support the team- Translate digital media & performance marketing plans into effective buys and supervise implementation- Oversee and quality control of media monitoring, proof of performance, campaign optimization and post-analysis to ensure client objectives are met- Develop and maintain good relationship with key media vendors and internal teams

Philippines

• Works closely with Account Management/ Sales team for digital media planning and buying • Implement and manage Google Search, Display and Youtube campaigns on AdWords, App Install campaigns and Social Media (Facebook and IG) campaigns for Globe Telecom, direct Enterprise clients, and SME clients• Implements third-party ad tracking and ad serving via DoubleClick Campaign Manager (DCM)• Collaborate and work closely with vendor partners for programmatic media campaigns and other digital media requirements• Implement and manage Core Telco campaigns such as Hyper-targeted SMS, Location-based SMS, and rewards based SMS• Manage and monitor campaign budgets and spends on a daily grind• Deliver and analyze campaign performance and results and assess against campaign goals/ KPIsOther Responsibilities and Work Highlights:• Project management for various websites and mobile app development projects. Responsible for managing Client and external groups involved in the website/ mobile app development. Ensuring that deliverables and milestones from all groups are met within the prescribed timelines.• Lead campaign manager/ project manager for the FWD Life Philippines FWD Max Mobile App which won two awards in 2017 namely Brand-Single Medium-Digital and Mobile from PANAta Marketing Effectiveness Awards 2017 and Award of Merit for Digital Communications 2017 Philippine Quill Awards. It was also one of the finalist at the 2017 Boomerang Awards under the category Effectiveness/ Sentiment Improvement .

Philippines

• Day to day management of digital campaigns ensuring that they meet Client objectives and drive excellent results.• Provide strategic guidance to Sales team on product usage, campaign setup and performance expectations• Proactively work with the Sales team in developing digital marketing solutions that directly address the clients’ needs/wants• Liaising with the client on all aspects of their campaign to ensure successful delivery of all contractual components• Meets with partner vendors to evaluate their proposals and packages• Acts as liaison between media vendors and the agency• Determines the best use of multi-platform media mix including digital, mobile and social media outlets that best meet clients goals and objectives• Continuously monitor campaign performance and provide the sales team and Clients with optimization and recommendations• Produce campaign analytics reports including case studies to demonstrate effectiveness and share learnings

Makati, Philippines

Quezon City, Philippines

Quezon City, Philippines

Quezon City, Philippines

Ab Communication Arts, Communication, General

High School Diploma

Education record