Daniel Armstrong Email & Phone Number

Hitchin, Gb

London, United Kingdom

Critical business role launching JUUL within Key National Accounts across the UK – driving sales performance and creating brand awareness.Key Duties Include• Full Ownership of contract negotiations, JBP’s & Strategy across a portfolio of strategically important partners for JUUL Labs as the business launches within the UK• Secured listings within Motor Fuel Group, McColls, Shell & WH Smith (Both High Street & Travel) - Over 3,600 ‘Doors Opened’ within 9 months delivering c19,000 distribution points for JUUL• Delivered NPD launches across all partners ahead of the business plan to include an additional 3,000 distribution points• Management of the Joint Business Planning process ensuring business objectives are jointly owned and exceeded between relevant teams both internal and external• Developed strong relationships within a range of departments within JUUL’s customers business to support the wider team• Facilitated the development of strong relationships between partners and JUUL departments such as Operations, Finance and Legal• Developing trade and channel marketing plans specific to JUUL customers in line the with the UK business plan• Delivered the first ‘Bounce Back’ promotion within the global business targeting UK smokers directly• Supported the Marketing team in their above the line campaign securing digital media space in 10 key airport locations across the UK• Managing account budgets ensuring spend in line with agreed objectives and contractual obligations

Camberley Surrey

Responsible for the creation of the Leisure sales channel within the Off Premise business at Krispy Kreme. Responsible for the Profit & Loss across multiple accounts within the Leisure Channel (4 Key Accounts Welcome Break, Center Parcs, Moto & Road Chef)Seek out and deliver new growth opportunities within this channel (Delivered new partners) Introduced the first Box Store instillation within the channel offering customers a true KK retail experience Creation of a bespoke marketing calendar to meet customer expectations & drive sales implementating promotional strategy including seasonalityLiaise with Marketing Team & external agencies to understand the Leisure Channel & key opportunities / challenges facedReport performance updates to the KK Leadership Team Support the International Franchise Partners with their CPG (consumer packaged goods) operation (US, Australian, Icelandic & South African) Manage& Expand the BDE Team Deliver the ‘Generation 8 In Store Display’ project

United Kingdom

My Role and Responsibilities include; Responsibly for Tesco Profit & Loss Account Driving Total sales revenue to ensure the core estate sales are delivering positive growth Developing & Delivering the Annual JBP to Tesco Setting, measuring and delivering sales targets Negotiating space & range within Tesco fixture to drive overall sales performance Building and implementing sales strategy Setting up and developing online strategy through multichannel approach Continuing store rollout process to increase total distribution points across the estateNegotiating with Tesco Commercial & Marketing Team on the Promotional Strategy Analyzing market data to create a coherent sales strategy Implementing and agreeing promotional strategy Leasing with Tesco team ensuring all promotions are working Agreeing and delivering innovation through new lines Analyzing sales promotion performanceEnsuring the LFL Performance remains positive within TescoLiaising internally & externally with Marketing Teams to deliver our objectives Creating and implementing marketing strategy Presenting Category sales data to internal and external contacts Feeding back to Tesco Commercial on sales performanceFeeding back to Krispy Kreme Operational Board of Directors on sales performanceWorking alongside the Tesco planning team to ensure our in store location is maintained or Improved through the GM refreshes Implementation of Business Development Team Line Manager Responsibility

Working in a new role at Krispy Kreme as the first Regional Account Executive for the organisation, responsible for the like for like sales performance for over 250 Tesco Stores within the south of the UK – from Portsmouth to Northampton. Being a new role I have been responsible for implementing new working procedures, sharing these with internal stakeholders and developing the role to deliver the best possible results. This role is challenging with multiple internal and external partners that are key to the development of accounts an ability to build relationships is key – as is the ability to analyze and present salient information in a concise manner. Because this role is still developing there is a very high level of autonomy, allowing the development of new working practices and creative initiatives.My current key duties include;Leasing externally with Store Managers, Regional Operation Managers and Store Directors within Tesco to deliver positive Like for Like growth in each accountDiscussing the placement of Krispy Kreme Cabinets across the south of the UK – not only in new stores but location within existing storesImplementing incentives within Tesco Groups to drive salesLeasing with seven delivery hubs to discuss volume and value sales, waste and profitabilityMonitoring stock levels to ensure that we are supplying the accounts with enough product to maximise sales without exceeding wasteReporting directly to the Sales Director within Krispy KremeDeveloping a new marketing initiatives with the Marketing DepartmentRegular accompaniments and presentations delivered to the Managing Director of Krispy KremeRegular meetings with the National Logistics Manager to review new accounts, existing routes and amendmentsAssisting Route Sales Reps at Krispy Kreme develop relationships with key managers within Tesco account

Working for the largest Global FMCG organisation in a specialised sales role within top end grocery outlets. This challenging role covers a wide range of vastly differing faciers, each with their own organisational structure, systems and procedures. Highlighting the key decision makers and building rapport are key factors for success as this market sector is competitive and time is sparse for the key personnel. Presenting complex sales out data effectively and quickly are a daily duty that will add value to CCE and to the customer.The key duties for an AE Grocery include;Formulating and presenting joint business plans that both parties can agree to in order to drive revenueEnsuring that nationally agreed space is being utilised with the correct SKU's whilst also agreeing locally additional displays that will gain incremental sales for CCEChecking promotional compliance with in each store and using in house systems to correct any errors without interrupting staffImplementing POS within stores and agreeing lifecycle for this investmentChecking availability for a variety of SKU's to ensure stock levels are reflective of what is in store and agreeing that any errors are correctedMinimising zero sales days within storesEnsuring that stock holding levels are correct, especially around promotional itemsTargeted against a series of KBI's primarily based around revenue growth for CCE products

This role comprises of calling upon a variety of outlet types from news agents, fast food outlets, licensed restaurants, sandwich bars and internet cafe's. These calls are often unannounced, requiring meetings to be arranged for later dates. Presenting upon a series of products, promotions and formulating detailed business plans that benefit the customer and CCE are a key requirement for success.Within the last 19 Months some of the key achievements achieved are;Reducing non CCE facings from CCE equipment by over 2000 lines across an equipment portfolio of 120 machinesImplementing and maintaining CFP's at from 0% to 60% across the TCU of 150 accountsImproving availability from 870 lines to 2878 within my TCU, a utopian availability of 87%Installing over 40 pieces of equipment with a positive UNG of +30Improving overall 'dashboard' position of the Luton Boost Zone from 160th to 8th in UKThe key duties for a BZR include;Responsible for a TCU of 150+ accountsBuilding and maintaining customer relationshipsCreating and implementing in-depth bespoke business plans designed at driving volume and value salesDelivering results against a complex series of KBI's including availability, compliancy, consumer facing promotions, instillations, withdraws, calls made, UNG and equipment at riskMaintaining a high standard of outlet execution including updating all POS, implementing new POS and merchandising equipmentPlacement of viable equipment from coolers to full menu board systems

Working as a recruitment consultant responsible for building and maintaining client and candidate relationships. This role was broken down into client and candidate calls, internal and external meetingsKey Duties include;Managing upwards of 250 accounts from small local organisations to multinational blue chip organisationsLiaising with candidates from Financial Directors to line managersFinding new business from specialist publicationsArranging and attending off site meetingsResponsible for hitting weekly and monthly KPI's to include call volume, client and candidate meetings and revenue made

Providing Sales Support, delivery of solutions to clients and promotion of the Westcon Africa brand. Key Duties include;Managing accounts for multiple multinational organizations within the IT Networking field. These include 3Com, D-Link, Brand-Rex, APC, Data Racks and Tally Genicom. Responsible for leasing with clients in Nigeria, Kenya, Tanzania, Ethiopia, Zambia, The Gambia, Zimbabwe, Uganda.Served as the main client contact, both internally and externally, and dealt with any escalated queries, issues or complaints. Also responsible for keeping all client documentation and processes up to date.Responsible for running detailed processes related to sales, administration and delivery of Network Solutions.Implementation and execution of marketing communication to clients across the African Continent through the Internet. Responsible for keeping clients up to date with new product developments within a rapidly moving industry through internet mail shots and web broadcasts.Running and maintaining Cisco West Africa account valued at $10 Million.

Bsc Hons, Marketing And Business Studies

Bsc (Hons), Marketing & Business Studies