Formerly Unique Digital, now trading as SYZYGY from March 2017

• Create, implement and maintain best practice RTB ad trading and Ad Ops practices • Manage existing RTB technology relationships and identify potential partners• Create and deliver internal trading and Ad Ops training documentation and sessions• Assist media planners and ad traders on RTB campaigns and Ad Ops tasks• Produce weekly trafficking reports showing delivery & ad placing information in order to effectively make decisions on how to optimise campaigns• Upload creative and assigning to placements and ads for distribution to vendors• Ensure all campaign goals are met within agreed timeframes, impressions delivery, and any associated actions• Work with vendors to insure timely delivery and testing of tracking pixels• Assist with the daily optimisation and bid management of RTB campaigns creating and executing a list of optimisations and reports to be fed back to the display team • Coordinate with and assist internal and external stakeholders to launch new campaigns and troubleshoot existing campaigns including discrepancy management• Optimise, track and analyse client campaign performance with the suggestion made to the client teams in terms of increase performance• Implement Google’s Tag Manager whilst managing agency search & PPC tagging across clients• Build and maintain private market place agreements with major publishers

• Optimize & budget management of client’s display and branding campaigns• Ensure ad-serving and tracking requirements are executed accurately and in a timely fashion from start to finish working with Atlas, Media Mind, Flash Talking and Doubleclick• Ensure client support exceeds client and agency expectations• Collaborate with the display digital team and relevant parties (such as creative & web agencies) to drive operational efficiencies in ad-serving, reporting and analytics e.g. via automated processed, deployment of new technologies• Manage workflow - devise processes and manage team so that day to day trafficking duties are carried out to the highest standard • Support the team with any technical requirements e.g. affiliate vendor selection, bespoke reporting requirements, specialist online research project

• Worked on key clients managing the implementation and optimization of client's affiliate programs• Provided training to CS on new products• Manage & consult on the integration of 3rd party tracking & web analytics such as Atlas & DART and Core Metrics• Knowledge sharing within team and across company markets• Create and manage product feeds• Manage ad-hoc projects

• Supported integration of SME to blue-chip clients onto the network• Managed workflow of ticketing system supporting publishers and advertisers• Monitored applications from affiliates wanting to join network whilst following client guidelines• Optimize affiliate programs on behalf of the advertiser working with the product team